"Credit Travel" Innovates Cultural Tourism Consumption
Tuo Zhaobing
Recently, Huangshan and other scenic spots in Anhui have launched the "Travel before you pay" system. Tourists can book scenic spot tickets and cableway tickets for 0 yuan, visit first and pay later, and you can enter the scenic spot with your ID card after booking.
This move has been welcomed by tourists and is called "credit tour".
In September 2021, the Ministry of Culture and Tourism issued the "Notice on Carrying out the Pilot Work for the Development of a Credit Economy in the Cultural and Tourism Market", encouraging and supporting cultural and tourism companies to explore and launch credit-based products and services, and to provide consumers with good credit Provide convenient consumer services such as "use first, pay later", "travel first, pay later" and reduce or exempt deposits, and form relevant policies to promote credit consumption.
Judging from the pilot situation of relevant scenic spots, "credit tourism" is worth vigorously advocating.
This is conducive to building a fast and convenient way of travel.
In modern society, people's pace of life is accelerating, and they also hope to "travel fast and travel slowly" when traveling, that is, travel procedures are simple, and time is mainly used for in-depth travel experience.
The scenic spot has launched a "travel before you pay" system, relying on big data and cloud computing to form a functional financial format on an open Internet platform to digitally empower its service system. Tourists only need to tap their mobile phones to complete ticket purchases, hotel reservations, etc. Moreover, the arrangement of the itinerary is more flexible, and a trip can be realized as soon as you say it.
If the itinerary is modified or canceled, payment, refund and other links are omitted, and the check-out time is greatly shortened, allowing tourists to swim comfortably.
This move is conducive to promoting the development of the "global tourism" cultural tourism industry.
Travel first, pay later is an innovation in the tourism industry. It tries to break the current crisis of trust among tourists, travel agencies, and destinations, so that tourists have more initiative, thereby forcing scenic spots and businesses to improve service quality and efficiency.
Through platforms such as tourism alliances, "credit tourism" can organically integrate cultural, travel, business and other service systems through "credit empowerment", and coordinate the integration of tourism resources in a certain region or even a province, which is conducive to the formation of a "global tourism" model .
It is understood that at present, businesses such as scenic spots, hotels, and cultural and creative products in Anqing City, Chizhou City, Xuancheng City, and Huangshan City in the "Great Huangshan" area have signed contracts to settle in the "Huangshan Tourism Official Platform".
This move is conducive to the construction of a credit society.
"People cannot stand without trust." Credit is a priceless treasure, and building a credit society is an important part of building a modern and powerful country.
Therefore, many industries are vigorously promoting credit construction.
Among them, the cultural tourism industry involves thousands of households and covers a large number of people. It is one of the best industries for cultivating citizens' credit awareness.
Through the development of "credit tourism", it is not only conducive to promoting the construction of the credit system in the tourism market, but also easy to create a good social atmosphere of "honesty and trustworthiness, smooth travel all the way; untrustworthiness in one place, restrictions everywhere".
Currently, the cultural tourism industry is undergoing profound changes.
Therefore, all localities should focus on meeting the new expectations of the people's cultural life, accelerate the exploration of the reform of the cultural tourism system, increase digital empowerment and credit empowerment, promote the integration of concepts, industries, and services, further innovate cultural tourism consumption models, and cultivate The new type of business will promote the upgrading of cultural tourism consumption.