Home cooking, garbage collection, storage and tidying...
The "lazy economy" market is hot, and migrant workers welcome new opportunities for employment
Our reporter Zhang Qiang our correspondent Li Ran
They don’t want to clean, but they want their home to be clean and tidy; they don’t want to cook, but they want to eat delicious meals at home... Due to the increasing pressure of life and the accelerated pace of life, more and more young people tend to spend money to "buy services" To improve the happiness index of life, the "lazy economy" has entered the public eye.
During the Spring Festival this year, services such as home cooking are extremely popular.
With the rapid development of the "lazy economy", many emerging industries have emerged, which has also brought a series of employment booms, providing more employment opportunities for migrant workers.
The "lazy economy" is getting hotter
Post-85 Wang Yue from the countryside of Weifang, Shandong, has been running for 3 years.
According to him, takeaway errands can take orders and run according to one's own wishes, providing users with one-to-one services. The average delivery time of each order is about 30 minutes, about a dozen orders a day, and a monthly income of 8,000 More than yuan, the time is controllable and relatively free.
As the "lazy economy" continues to heat up, more and more migrant workers have obtained new employment opportunities. Running errands and delivering goods and cooking at home have become new directions for migrant workers to find employment and work hard.
Wang Yue told reporters that when he first came into contact with this industry, most of the practitioners around him were over 40 years old.
At present, the number of errand runners tends to be younger, and many migrant workers choose to join the "errand running" industry. It is quick to get started, easy to enter, and the time is controllable.
With the help of the Internet economy, a number of emerging service industries for "lazy people" are accelerating their development.
Migrant workers continue to pour fresh blood into the "lazy economy". On the one hand, they can find suitable new employment opportunities through the new jobs spawned by the "lazy economy". On the other hand, they can also explore new needs and find development for themselves. of new opportunities.
"I used to get off work as a waiter in a restaurant, and I often had to leave work early in the morning. Later, I came into contact with the domestic service industry by chance. I felt that the market demand was huge, so I switched to the domestic service industry." Huang Feng, a post-90s generation from Hegang, Heilongjiang, told Reporter, after switching to housekeeping, she continued to learn the skills required for subdivided services such as cleaning range hoods and floor heating according to customer needs, and became a gold medal housekeeper, and more and more customers came to her.
The territory of the "lazy economy" continues to expand
Behind "spending money to buy convenience" is the continuous improvement of the social level, and the social division of labor is constantly moving towards refinement and specialization.
The "lazy economy" not only provides efficiency and convenience, but also promotes the refinement of social division of labor and consumption transformation.
Taking various convenient services derived from the "lazy economy" as the starting point, new occupations such as storage organizers, door-to-door manicurists, dog walkers, online contract workers for garbage collection, and door-to-door cooking part-time workers continue to emerge, involving food delivery, housekeeping, etc. , cosmetics, massage and other fields.
These unheard of convenience services are now commonplace.
In order to catch up with the dividends of the "lazy economy", the related housekeeping industry has seized the psychological needs of consumers, and the service content provided has also been enriched, and the household service categories have been subdivided layer by layer.
"Taking cleaning as an example, in addition to providing daily housekeeping cleaning, we have also added services such as storage and organization, soft decoration cleaning, refrigerator and other household appliances disinfection and cleaning subdivisions. In order to allow more families to enjoy a high-quality life, we gradually provide Childcare, nutrition, tutoring, nursing, health care and other full-service expansion." Liu Tao, head of a housekeeping company from Qingdao, Shandong, introduced to the reporter.
Judging from the market situation, the market demand for housekeeping services is increasing day by day, showing a diversified development, which has brought huge employment opportunities for migrant workers.
According to relevant data, the average salary of the housekeeping industry is on the rise. In 2021, the average salary of the housekeeping industry will be 6,972 yuan, an increase of about 21.2% compared to 2020. The employees in the housekeeping industry are mainly rural women, and most of them are over 40 years old.
At the same time, the career stability of the housekeeping industry is strong, and the high salaries of knowledge-based housekeeping aunts are becoming more and more popular.
The protection of the rights and interests of all parties should be the focus of attention
The "lazy economy" is currently in a period of rapid growth, and the habits of consumers have basically been formed. Most users are not pursuing "one-time" services, and more are beginning to require regular door-to-door services.
Relevant experts said that for practitioners, they must not only face the adjustment of employment structure brought about by the transformation and upgrading of manufacturing and service industries, but also adapt to the technological update requirements brought about by new business forms, new positions and new working models. , "To enter a new career, you must have a clear career plan. You need to think deeply and make careful choices about the growth prospects and development space of the new career you want to engage in."
Liu Tao believes that "there are 'short boards' in the quality and skills of most employees, which restricts the improvement of the quality of housekeeping services. Therefore, the company has added systematic education and training and practical exercises for employees to further strengthen their cultural knowledge. , Health habits, professional knowledge and other skills can be improved, and income can also be increased by obtaining vocational qualification certificates.”
While the "lazy man" service brings convenience to consumers, it still faces after-sales problems such as consumers complaining about poor service experience and poor service attitude.
Many consumers are also worried that door-to-door service means letting strangers into their homes, and many security issues such as privacy cannot be ignored.
Industry insiders believe that the protection of the rights and interests of all parties should be the focus of attention.
On the one hand, consumers should maintain their own information security and choose services through formal channels or platforms with standardized operations and good reputation.
On the other hand, for door-to-door practitioners, service evidence should be preserved during the service process to avoid disputes.
In addition, platforms that provide door-to-door services should strictly review the materials of door-to-door service personnel in advance, and consumers also have the right to evaluate the service level of service personnel, and the relevant evaluation is linked to the service credit of service personnel.