"Watching movies at the wrong peak is here, and my arm hurts from shoveling popcorn"
The popularity of the Spring Festival stalls continues unabated, and the crowds in major theaters are "tired and happy"
Kong Xiaoping
Chunnuan Culture and Sports Consumption Series Report②
This year's Spring Festival movie is very good, the quality of the six movies is excellent, and the movie theater is full of people.
Yesterday evening, a reporter from the Yangzi Evening News saw in many movie theaters in Jiangning District, Nanjing, that the crowds in the movie theaters were still turbulent, and many people made up time to watch movies at different peak times.
A staff member of Wanda Cinemas told the reporter: "These few days are considered rare. I was really shocked by the crowds during the Spring Festival. After all, I haven't seen this scene in three years. As long as the cinema is open, it will be full of people all the time. .I shoveled popcorn in those few days, and my back was sore and my arms hurt.”
Yangtze Evening News/Ziniu News reporter Kong Xiaoping
Poster display board can take a family portrait
During the Spring Festival, the cinemas are decorated very festively, full of the flavor of the year, with red lanterns and cute rabbit lights.
In addition, 6 films were released during the Spring Festival this year, and all the film producers tried their best to send a lot of film display boards and posters to the theater.
These fancy display boards are simply "responsible for the atmosphere group". There are "Bear Infested" inflatable dolls with "long" rabbit ears, and "Unknown" human-shaped display boards that are convenient for fans to punch in and take photos. ", "Exchanging Life" and other exhibition boards are also huge in size, and their movie posters and trailers are distributed in each exhibition frame of the theater.
As soon as the audience enters the theater, they are immediately surrounded by a strong festive atmosphere.
In the first Spring Festival file after the epidemic prevention and control entered a new stage, the return of watching movies has become a ritualistic "New Year custom" for many families.
Many spectators would take a photo before entering the arena, and some families even took a family portrait.
Some viewers were only planning to watch one movie, but when they saw the exquisite display boards of other movies, they immediately took out their mobile phones and bought tickets.
Many people "wrong peak" to make up for the Spring Festival stalls
Yesterday, a reporter from the Yangtze Evening News discovered at Wanda Cinemas in Sun City, Jiangning, Nanjing, that many viewers came to make up time to watch movies during off-peak hours.
Ms. Lu, a citizen, and her son who is in junior high school came here slowly, ready to watch "No Name".
Ms. Lu told the reporter that the movie tickets during the Spring Festival are as hard to get as the Spring Festival travel tickets. When visiting relatives and friends, I want to take my son to watch a movie, but every time there are only corner seats left. If you don’t think about it, many of the venues are full, “We went to the mall to eat during the Spring Festival, and the entrance of the movie theater couldn’t move. There was a long queue for ticket collection, and a long queue for admission. It was really crowded with people.”
These days are working days, she is at home on vacation, and enjoyed a slightly quieter movie-watching environment with her son, just watched "The Wandering Earth 2" and "Man Jianghong".
"This year's movie is really good. After watching "The Wandering Earth 2", my son went back to ponder and searched a lot of information, trying to figure out some scientific concepts, and even dug out "The Wandering Earth 1", "Interstellar" and "The Martian" Here are some sci-fi films to review." Ms. Lu told the reporter that the story of "Man Jianghong" was a little unfamiliar to him, and he had done homework at home. After reading Yue Fei's story, he was still very sad and felt tragic.
So Ms. Lu decided to take her son to watch the movie "No Name" after finishing her homework, so that he could feel the dedication and sacrifice of the underground workers on the hidden front, which is also a good patriotic education.
Another viewer, Mr. Wang, came to see "The Wandering Earth 2". He said that when the first "The Wandering Earth" was released, he liked it very much. After checking the information and duration of "The Wandering Earth 2", he decided to delay it Looking at it, more than 170 minutes must be enjoyed quietly. He is very much looking forward to the cosmic expressway "space elevator" crossing the sky. The lunar engine shown for the first time also makes him feel full of imagination.
Staff: Happy to work overtime
Theater people are also full of emotions in the face of the excitement of this return. The staff of the Lizhi Plaza store in Happy Blue Ocean International Cinemas told reporters that the 7 theaters line up more than 40 screenings every day, and almost all the theaters are full, and even opened on the third floor. The first grand theater in China has more than 500 seats for the audience to choose from.
The theater managers are also very satisfied with the results of this Spring Festival stall. The audience is willing to enter the theater, which is the hope of ushering in spring. "I am very happy to see the theater hall restored to its former bustle, even though I have to work overtime."
The reporter learned that many movie theaters have also offered ticket price subsidies, which has also stimulated the audience's enthusiasm for watching movies. I can watch a blockbuster movie.” Zhang Jun, manager of Wanda Cinemas Nanjing Xianlin Wanda Mao Store, told reporters that during the Spring Festival, the 12 theaters in the cinema will line up more than 80 films every day, from 7:00 am to 4:00 am the next day. The film screening can accommodate more than 7,000 people, and the attendance rate of the golden show is close to 80%.
special observation
'The Bears 9' No. 3 at the box office suggests family audiences are coming back
"The box office of "The Bears 9" can be squeezed into the top three of the Spring Festival stalls, which actually shows a problem from the side, that is, the audience has come back with their families." A studio source told reporters that when she saw, When many parent-child families watch "Bear Infested 9" together, they feel that this year's box office will not be bad. Parents dare to take their children out for entertainment and leisure. To a certain extent, it shows that the impact of the epidemic is decreasing. Get rid of the impact of the three-year epidemic and get back on track.
Many people in the industry told reporters with emotion that the film industry will be listed as one of the 22 extremely difficult industries by the State Council in 2022. All of them are "very good at playing", and the gathering of three generations of talents, old, middle-aged and young, shows that in the past few years, creative talents have been persisting in the front line without loss, and it will give the audience confidence to return to the theater.
They also expressed that they have persevered, and hope that the strong box office trend of the Spring Festival stalls is a good start, and they look forward to more excellent films appearing in the Year of the Rabbit, leading the film market to recover rapidly and develop prosperously.
Both rank first in the country
Jiangsu, a big box-office province, is still off to a good start
Let’s talk about the data again. According to the data of Beacon Professional Edition, the 2023 Spring Festival file (January 21-January 27) has a box office of 6.734 billion, surpassing the total score of the 2022 Spring Festival file of 6.04 billion yuan, becoming the total box office of the Spring Festival file in Chinese film history. It ranked second at the box office, with a total of 129 million moviegoers and 2.6537 million screenings.
Among them, Jiangsu Province won the provincial box office championship during the Spring Festival for the third consecutive year.
According to preliminary statistics from the Jiangsu Provincial Film Bureau, during the Lunar New Year festival, the total box office in Jiangsu province was 717 million yuan, accounting for 10.6% of the country; the total number of moviegoers was 13.46 million, accounting for 10.4% of the country, both ranking first in the country!
At the same time, Jiangsu is also the only province in the country where both the box office and the number of visits have exceeded 10%.
Among them, the top three box office films in Jiangsu Province during the Spring Festival are: "Manjianghong" with a box office of 280 million yuan; "The Wandering Earth 2" with a box office of 240 million yuan;
The top three cities in Jiangsu province are: Suzhou 110 million yuan; Nanjing 98.24 million yuan; Wuxi 69.64 million yuan.
All the 13 districts and cities in Jiangsu Province entered the top 66 cities in the country.
Among them, Suzhou ranks 7th in the country, Nanjing 12th in the country, and Wuxi 17th in the country.
Looking at the Spring Festival stalls in the past three years, in 2021, Jiangsu will rank first in the box office with an 11.1% box office share; in 2022, both the box office and the number of moviegoers will rank first in the country; in 2023, the box office and the number of moviegoers will both reach the top again , Further established the advantage of "big box office province", this is also a new start for high-quality development, and it has fired the first shot in the overall improvement of the economy.