The rise of "calling on behalf of" in the live broadcast room: confession, trickery, debt collection...
The anchor claims to be able to make money, but it is a bit "off the edge"
Recently, "calling on behalf of" has emerged in the live broadcast room.
As long as netizens tip a gift, the anchor can provide the service of "calling on behalf of".
According to the phone number, name, and what he wants to say provided by the netizen's private message, the anchor makes a phone call.
Customers have all kinds of requirements, some confess their love and send blessings;
In each live broadcast room, the number of onlookers and anchors calling ranged from ten to twenty to several thousand.
Some people earned 40,000 yuan in 4 months after entering the industry, and some anchors live broadcast for 8 hours a day, earning 1,000 yuan a day.
The lawyer said that providing someone else's phone number is suspected of infringing on the privacy of others; as for the issue of the host making the call on behalf of the anchor, the legal consequences are different due to the different content involved; netizens entrust the reward, if the anchor commits illegal acts, the netizen and the anchor should bear the corresponding responsibility Legal responsibilities; the platform should also shoulder due regulatory responsibilities.
Yangtze Evening News/Ziniu News reporter Wan Huijuan
The reporter squatted in the "calling on behalf of" live broadcast room, someone confessed, someone tested her boyfriend
At 10:00 p.m. on February 1st, a reporter from the Ziniu News of the Yangtze Evening News entered a live broadcast room. The host was a young girl with a sweet face and a gentle voice. She said with a smile: "Everyone give me a thumbs up, and send me a private message if you want to say something." , is there anything else you want to call?" The live broadcast showed 8,586 viewers and 53,000 likes.
Someone in the comment area asked: "How do I place an order on the phone and what gift do I get?"
Host: "Firework tubes line up, hot air balloons jump in line, just send me your number, name, and what you want to say in a private message."
The person who left the message: "My boyfriend has been refusing to answer my calls. You can call and see if he answers other people's calls? You pretend to be a tenant and want to rent a house. He is an intermediary."
Host: "Yes, send a hot air balloon and hit it right away."
A "hot air balloon" special effect gift soon appeared in the live broadcast room. The anchor received the order and got through to the phone number provided by the other party.
The anchor informed the person who left the message that the other party would not answer the phone, and the girl who left the message replied: "Understood, thank you the anchor." For the anchor, calling once means that the task is completed.
If the phone call fails, it is considered a bill, and the fee will be charged according to the price.
The reporter watched for an hour, and the anchor made a total of 14 phone calls.
Host: "Hi, this is a message station. Your friend said he has been in love with you for three years. How are you doing?"
The other party replied: "I have a boyfriend, I wish him happiness!"
Host: "Hello, your friend asked me to call you. I'm calling from the Emotional Radio Station. She said it's been a while, and she wanted to ask how you are doing?"
The other party replied: "I don't even know who you are."
The "calling on behalf of" in the live broadcast room mostly focuses on confession, apology, and testing.
During the period, some netizens asked: "My friend owes me money, can I call him to pay it back quickly?" The anchor replied: "We don't make this kind of phone call, go to collect it, we don't collect debts in the live broadcast room, don't curse people, live broadcast in a civilized way. "
In the middle of the night, nearly a hundred anchors are "calling on behalf of" tricks, debt collection, and calling to urge people to move their cars
At around 11 o'clock in the evening, a reporter from Ziniu News of the Yangtze Evening News searched for "on behalf of calling" on a short video platform and found that 92 anchors were live broadcasting, and about 80% of them were female anchors.
Many accounts are directly named "on behalf of calling", and some add "emotional radio station" and "love song transmission" and so on.
The method of calling on behalf of the host is basically to pay attention to the anchor’s account and reward a “sunglasses” or “firework tube”. The balloon is worth 52 yuan), just private message the other party’s number, title, and what you want to say to the host, and the host will call them one by one.
After calling, the anchor will first tell the other party that this is a proxy caller, and then the anchor will tell the other party what the tipper wants to say.
There are also many people who hung up the phone directly, thinking that they were liars, or they didn't get through.
In addition to sending blessings, confessing, apologizing, pranking, and testing, some "calling on behalf of" anchors also provide services such as cursing, debt collection, and urging people to move their cars.
An anchor from Fujian has 28,000 fans, thousands of people are online in the live broadcast room, and 50,000 likes for a live broadcast. The anchor revealed in the live broadcast room that she live broadcasts for eight hours a day, makes 100 calls, and Going to work is no different.
The reporter did some calculations. Based on 10 yuan for a pair of sunglasses, the platform will deduct half of it, and the anchor can earn 5 yuan. If he makes 100 calls a day, the profit is 500 yuan.
There are full-time and part-time anchors for "calling on behalf of others".
A girl who was broadcasting live in a university dormitory directly stated that she is a "college student working part-time to earn pocket money. I hope everyone will like it."
The reporter found that not every "calling on behalf of" live broadcast room is very popular. There are only a dozen people in a live broadcast room that has just started broadcasting for two days. The anchor has been chatting with everyone and has not received an order for half an hour.
After 4 months in the industry, he earned 40,000 yuan. Anchor: In fact, it’s considered a “cutting edge” on the platform
The anchor Xiangzi (screen name) has broadcast 112 live broadcasts since October 2022.
Occasionally "surfing" the Internet, he saw other anchors making calls for others in the live broadcast room, and thought there should be a market, so he started to try.
He told reporters that this is not a new industry, but it has only recently emerged on the short video platform. "In the early days, there were such emotional programs on the radio station. The hotline was called in, and the host made the call for you, and conveyed what you dare not say."
Xiangzi said that there is no sophisticated routine for helping others to make phone calls that they dare not make. The core logic is to help others solve their problems.
"It's usually confession, apology, breakup, blessings, etc. If you ask a stranger to call you for you, it only costs 10 yuan for a call. It's not very expensive but it can meet your emotional needs. The large number of orders also shows the market in this area. There's still a lot of demand."
Xiangzi broadcasts live for two to three hours a day. The number of people in the live broadcast room ranges from dozens to hundreds. Each live broadcast requires about 30 to 40 phone calls, and he earns about 40,000 yuan in four months.
"The hourly salary of anchors who make phone calls is between 50 yuan and 200 yuan. It is not a problem for those who are more diligent and have better traffic to earn 1,000 yuan a day."
Xiangzi said frankly that "calling on behalf of others" is actually a bit "outside" in the rules of the platform. He was once banned from the platform for one day because of "disclosing personal private information or possibly harassing other people's normal life".
"Every anchor has his own bottom line. For me, I don't accept orders for debt collection and swearing. 'Supporting' does involve obtaining other people's information, but I will not use this information illegally."
In addition to live broadcasting by himself every day, Xiangzi also teaches students. Last month, he accepted seven or eight students, each of whom charged a few hundred yuan, and taught them how to get started. Live broadcasting, until you earn money.” He said that although the entry barrier for this industry is low, it is not easy to do well. “There is some element of luck, which stems from the content of your interaction in the live broadcast room. If you happen to call, the conversation The content can satisfy everyone’s novelty-seeking psychology, and it is possible for thousands of people to flood into the live broadcast room at once, but in fact we are selling content in the live broadcast room.”
Lawyer: Anchor, Netizen, and Platform Infringe Others’ Privacy Rights to Bear Different Legal Responsibilities
Does providing other people's phone number and other information violate other people's privacy?
What rights are violated by such behaviors as trickery, debt collection, and testing of boyfriends and girlfriends, and what are the legal consequences?
Do hosts, tipping netizens and platforms need to bear different legal responsibilities?
In this regard, the Ziniu News reporter of the Yangtze Evening News consulted the lawyer Rao Fenbin of Jiangsu Shengdian Law Firm.
Lawyer Rao said that, first of all, providing someone else's phone number is suspected of infringing on other people's right to privacy.
Secondly, regarding the issue of anchors making phone calls on behalf of the anchor, the legal consequences are also different due to the different content involved.
Lawyer Rao said that if the anchor repeatedly acts pranks on others or tests boyfriends and girlfriends, interfering with other people’s normal life, the public security organs may impose detention or fine them; Or a fine, if the circumstances are serious, it is suspected of insulting or constituting the crime of picking quarrels and provoking trouble, and should be investigated for criminal responsibility according to law; for the type of debt collection, if the anchor accepts the entrustment to collect debts by phone and does not perform abusive behavior, it is a civil dispute. If you call in the middle of the night and interfere with others Normal life constitutes harassment and should be subject to administrative punishment.
Lawyer Rao Fenbin said that if netizens entrust rewards, if the anchor commits illegal acts, the netizens and the anchor should bear corresponding legal responsibilities.
For the platform, if the main responsibility is not implemented and the live broadcast content review platform is established, it may face the legal risk of being warned and ordered to make corrections within a time limit.