Strong Confidence Opening a New Game｜The "Administrative Measures for the Demonstration and Establishment of Chinese Time-honored Brands" released a positive signal to promote brand consumption
Xinhua News Agency, Beijing, February 1 (Reporters Pan Jie and Xie Xiyao) The Ministry of Commerce, the Ministry of Culture and Tourism, the State Administration for Market Regulation, the State Administration of Cultural Heritage, and the State Intellectual Property Office have recently jointly issued the "Management Measures for the Demonstration Establishment of Chinese Time-honored Brands". Release a positive signal to promote the innovation and development of time-honored brands and promote brand consumption.
The "Administrative Measures for the Demonstration and Establishment of Chinese Time-honored Brands" adheres to both historical tradition and demonstration leadership, protection and promotion and standardized management, and focuses on giving full play to the exemplary and leading role of time-honored brands in consumption promotion, industrial upgrading, cultural leadership, and national self-confidence. The general requirements, basic conditions, declaration and identification, dynamic management and other contents of the establishment are clearly stipulated and required.
"Time-honored brands are closely related to people's lives, and they are an important entry point for us to restore and expand consumption." Vice Minister of Commerce Sheng Qiuping said at a special press conference held by the Ministry of Commerce on February 1. This year's Spring Festival holiday , The online consumption of time-honored brands maintained a relatively fast growth rate, and the consumption of food and beverage delivery increased by 13.5% year-on-year, driving the sales of key retail enterprises monitored by the Ministry of Commerce to increase by 6.8% year-on-year, becoming a bright spot in the consumer market.
The "Administrative Measures for the Demonstration and Establishment of Chinese Time-honored Brands" proposes to establish a dynamic management mechanism of "entry and exit", continuously improve the list of Chinese time-honored brands, promote the development of Chinese time-honored brands to comply with the market mechanism, maintain integrity and innovate, and lead more market players to achieve high-quality development. Efforts will be made to boost confidence in development, accelerate brand cultivation and development, promote the formation of a strong domestic market, and better meet people's needs for a better life.
Sheng Qiuping said that on the basis of promulgating the "Management Measures for the Demonstration Establishment of Chinese Time-honored Brands", a series of supporting measures will be introduced with relevant departments to gather forces from all sectors of society to further enhance the cultural connotation and supply quality of time-honored brands.
Continue to hold the "Time-honored Brand Carnival" well, promote the holding of time-honored brand expositions, focus on traditional festivals, coordinate online and offline, and promote time-honored brands to enter thousands of households and people's lives.
"Consumption is the ultimate demand and an important driving force for economic growth." Sheng Qiuping said that the Ministry of Commerce will resolutely implement the "priority of the recovery and expansion of consumption" proposed by the Central Economic Work Conference, activate the festival consumer market, and expand the line. The next consumption scenarios, explore the development of live e-commerce, and create more new consumption scenarios.