The booming Sanya tourism market continues after the Spring Festival holiday.

On January 31, a reporter from Beijing Business Daily learned from a number of travel platforms that some high-end tourist hotels that cost five to six thousand yuan a night during the Spring Festival holiday still had high house prices after the festival, and some popular hotels were even full. This situation will continue until the fifteenth day of the first lunar month.

  Some hotels are still sold out

  "There are still a lot of tourists coming to Yalong Bay in the two days after the festival. Every time we drive out of Yalong Bay, we have to queue for half an hour." Jiang Rui (pseudonym), a tourist on vacation in Sanya, told a reporter from Beijing Business Daily that he thought it was over. During the Spring Festival, there will be fewer tourists visiting Sanya during the Spring Festival, and the hotel will be better booked, but it is not the case.

  "Because we haven't traveled well for nearly three years, we planned to book a more comfortable hotel, but we didn't expect that the availability of higher-end hotels would be very tight," Jiang Rui said.

A reporter from Beijing Business Daily saw on the Ctrip Travel App that there were no rooms available for reservations at Atlantis Sanya from January 31st to February 3rd. Bed rooms and other room types have been sold out; Coincidentally, all room types of the Sanya EDITION were fully booked from January 31st to February 1st, and some room types were also sold out on February 2nd.

  In terms of prices, the prices of some popular hotels continued to remain high after the Spring Festival holiday.

A reporter from Beijing Business Daily inquired on the Ctrip Travel App that the price of Sanya Poly Rosewood Hotel’s luxury sea view room on January 31 was 5,573 yuan/night, and the price of a sea view swimming pool double bed room was 7,673 yuan/night; Sanya Shangri-La Resort Hotel in January On the 31st, the price of the Horizon Club Double Room is 5986 yuan per night.

It is not difficult to see that even though the holiday is over, the residual heat during the Spring Festival in Sanya is still being released.

  In addition to hotels, Sanya's duty-free market is also continuing to heat up.

A reporter from Beijing Business Daily visited Sanya International Duty Free City and found that the city was crowded with people, and many brand stores had long queues, and some luxury brands had to queue for at least an hour before entering the store.

The staff in the duty-free city told the Beijing Business Daily reporter: "There are always so many people during the Chinese New Year. I don't know how long it will last."

  Mr. Sun, who was waiting in line for shopping in the duty-free city, said: "Because we bought a house in Sanya, we come to Sanya almost every winter. In previous years, there were many people in the duty-free city, but I feel that there are more people this year."

  Liu Kaiqiang, chairman of the Sanya Tourism and Hotel Industry Association, said that in the past, there would be tourists who came to staggered peaks after the festival, but the overall number of tourists traveling in Sanya after the Spring Festival this year was higher than in previous years, even more than in 2019 before the epidemic .

Jiang Rui said that compared with previous years, the "peak season" of Sanya's tourism market during the Spring Festival this year is longer.

  Return to parity after the Lantern Festival

  "The booming tourism market in Sanya will last until the fifteenth day of the first lunar month. At present, the prices of many hotels have started to fall around the fifteenth day of the first lunar month." A person in charge of the hotel revealed.

  A reporter from Beijing Business Daily saw from the Ctrip Travel App that the price of a double room with a sea view at the Sanya Atlantis Hotel on February 5 (the fifteenth day of the first lunar month) was 3,088 yuan per night, while on the night of New Year’s Eve on January 21, the same room type The price of the same room on February 12 is 2188 yuan/night, which is a drop of more than 60% compared with the price on New Year's Eve.

Similarly, on January 21, the price of a superior garden-view double room in Cuiyuanxuan in Sanya Coral Bay Mandarin Oriental Hotel was 6,231 yuan/night, and on February 5, the price of the same room type was 3,827 yuan/night, a drop of nearly 40%; The price on the 12th was 2195 yuan per night, a drop of more than 60%.

This means that after the 15th day of the first lunar month, the prices of some hotels began to fall, gradually returning to the usual room rate level.

  Liu Kaiqiang said that even if there is a market for staggered peak travel, after all, after the peak of the Spring Festival, all hotels have lowered their room prices after the seventh day of the Spring Festival, but this has also led to an increase in occupancy rates from the seventh day to the fifteenth day of the first month.

The recent price rise is inseparable from the hotel occupancy rate tending to be full, and hotels are also using the market to adjust.

  The same situation occurs in the homestay market.

The relevant person in charge of the Little Pig B&B said: "At present, the popularity of Sanya is still going on, and the prices of Sanya B&Bs have not dropped sharply. Previously, prices in Sanya would gradually recover after the 15th day of the first lunar month. Because many orders for Sanya B&Bs have been booked. The fifteenth day of the first lunar month, so the inventory is relatively tight, and the longest single order in Sanya on the Xiaozhu homestay platform was booked for more than 90 days."

  The same journey travel data shows that after the Spring Festival holiday, hotel prices in popular tourist destinations have dropped slightly. For example, the average price (average price per room) of hotels staying in Sanya from January 28 to 31 dropped by 18.1%.

At the same time, air ticket prices gradually entered the downward channel after the festival.

  Off-season will change business strategy

  "After the 15th day of the first lunar month, students basically go to school, and the flow of parent-child passengers will definitely decrease. Next, hotels may make some preparations for meetings, teams, and vacationers who have more time for vacation, and introduce some preferential measures to attract consumption. who." Liu Kaiqiang said.

  Regarding preparations for the off-season, Xu Xiangyu, public relations director of Atlantis Sanya, said that after the peak season, some hotel employees will be arranged to rest and reorganize, and relevant layouts will also be made for meetings and team building.

  Not only local hotel companies, but also online travel platforms are actively marketing.

It is understood that Tongcheng Travel has recently launched the "Travel New Year's Heart Start" event, and there will be corresponding discounts for booking hotels in popular destinations such as Sanya and Xishuangbanna.

  Wu Liyun, an associate professor at the Institute of Chinese Culture and Tourism Industry of Beijing International Studies University, believes that in recent years, Sanya's off-peak season has gradually weakened. In the past, summer vacation was Sanya's off-season, but in the past two years, the occupancy rate of hotels in Sanya is still relatively high. of.

  Analysts in the industry pointed out that after three years of the epidemic, consumers' demand for travel has been released during the Spring Festival, and some consumers prefer to travel during off-peak hours after the festival, which has made Sanya's tourism market continue to be hot this year.

At the same time, starting from February 6, the national travel agencies and online travel companies will be resumed on a pilot basis to operate outbound group tours and "air ticket + hotel" business for Chinese citizens to relevant countries.

At this time, Sanya is the preferred destination for many consumers to travel.

  Wu Liyun pointed out that after the outbound travel is fully liberalized, it may have a certain impact on Sanya's tourism market.

Although the resort facilities in Sanya are relatively complete, there are certain deficiencies and deficiencies in service, and the price is relatively high. Some consumers may choose Southeast Asian countries with cheaper prices, which will divert the tourism market of Sanya.

  Beijing Business Daily reporter Wu Qiyun/article