Chinanews.com, January 30th (Chinanews Finance and Economics reporter Wu Tao) ""Sun Tzu's Art of War" sold out", "Sister-in-law's perm is vying to imitate", "Coffee does not need to be brewed"... With the popularity of the TV series "Hurricane", the accident brought There are also related products that have become popular, and the producer of "Hurricane" has also attracted attention.

Dongyang Liubai film and television attracts attention, and there are celebrity blessings behind it

  "Hurricane" is produced by CCTV, Beijing iQiyi Technology Co., Ltd., Dongyang Liubai Film and Television Culture Co., Ltd., and China Chang'an Publishing and Media Co., Ltd.

In addition to the well-known iQiyi, the co-producer and producer of "Hurricane" Dongyang Liubai Film and Television Culture Co., Ltd. has attracted attention.

List of investors of Dongyang Liubai Film and Television Culture Co., Ltd.

Tianyan check screenshot


  According to Tianyancha, Dongyang Liubai Film and Television Culture Co., Ltd. was established in 2014 with a registered capital of 2.94158 million yuan. Xu Kang is the legal representative, ultimate beneficiary and actual controller, and directly holds 45.65% of the above companies.

  Up to now, Dongyang Liubai Film and Television Culture Co., Ltd. has invested in 14 foreign companies, of which 6 have been cancelled.

At present, Dongyang Liubai Film and Television Culture Co., Ltd. still holds 100% shares in two companies, Horgos Liubai Film and Television Culture Co., Ltd. and Horgos Liubai Times Film and Television Culture Co., Ltd.

  According to Tianyan Check, Xu Kang, as the founder of Liubai Film and Television, was the senior vice president of China Cultural Industry Investment Fund.

Another major shareholder and ultimate beneficiary of Dongyang Liubai Film and Television Culture Co., Ltd. is Mao Panfeng.

iQiyi briefly invested in Dongyang Liubai Film and Television Culture Co., Ltd.

Tianyan check screenshot


  Among the producers of "Hurricane" are Xu Kang and Mao Panfeng.

Of course, iQiyi CEO Gong Yu is also one of them.

iQiyi invested in Dongyang Liubai Film and Television Culture Co., Ltd. in 2020. The amount of investment is unknown, but after just over a year, it withdrew in October 2021.

  It is worth noting that an investment company of Dongyang Liubai Film and Television Culture Co., Ltd. is Tianjin Liubai Partner Film and Television Culture Partnership (Limited Partnership), and the latter holds 8.16% of the former.

The actor Qi Wei is the largest shareholder of Tianjin Liubai Partner Film and Television Culture Partnership (Limited Partnership), holding 28.58% of the shares.

The joint production company is valued at 1.5 billion

  Dongyang Liubai Film and Television Culture Co., Ltd. has experience in producing hit web dramas.

According to the official website of Liubai Film and Television, the company has developed a number of film and television projects, including "The Twelve Hours of Chang'an", "Dear, Princess Disease", "Terminal Brain", "Get Out, Tumor King" and so on.

  Since the establishment of Liubai Film and Television, the company has completed 4 rounds of financing successively. Its shareholders include domestic first-line investment institutions Weiying Capital, Nanshan Capital and Matrix Partners, as well as the listed company Fuchun Shares.

  In September 2017, Liubai Film and Television announced the completion of a D-round financing of 150 million yuan, and the original shareholders Jingwei China and Nanshan Capital continued to follow up.

After this round of financing, the valuation of Liubai Film and Television has reached 1.5 billion yuan

.

"Hurricane" plays an interstitial advertisement on the online platform.

screenshot


  In terms of traffic, the Douban score of "Hurricane" is 9.1, which is much higher than last year's opening drama "Human World" (8.1 points).

On platforms such as Maoyan Professional Edition, the popularity of the webcast of "Hurricane" is basically stable in the top three of the entire network.

  The commercial value brought by such a broadcast effect cannot be estimated.

Only on the iQiyi platform, excluding pre-roll ads, even VIP members insert ads after the title.

  According to incomplete statistics, the brands involved in the advertising content after the title include Feihe, Anmuxi, Shancun, Sanjing Oral Liquid, Longmu Zhuanggu Granules, Jindi, Nin Jiom, Qiangshuang, Weiza, 999 Cold Ling and so on.

" Periphery "

with fire

, "

Sun Tzu 's Art of War

" sold out "Sister-in-law's perm" out of the circle

  In addition to making a lot of money for the producer, "Hurricane" also made "peripherals" popular.

Because the protagonist Gao Qiqiang (played by Zhang Songwen) in the play reads "Sun Tzu's Art of War", chews coffee, and wears sunglasses, these "same style" products are also selling well.

  Gao Qiqiang's sunglasses and trench coats of the same style have become keywords for many merchants to introduce products.

In addition, according to the data provided by Taobao on the 30th, in the past 7 days, the search volume of "Sun Tzu's Art of War" on Taobao increased by more than 80 times year-on-year, the amount of consumption increased by more than 40 times year-on-year, and the number of transactions increased by more than 65 times.

Screenshot of WeChat reading.


  On the WeChat reading platform, "Sun Tzu's Art of War" ranked third in the "Soaring List", and the list also involved many "Sun Tzu's Art of War" related books.

Netizens left messages one after another: Police Officer An (Officer An Xin, the protagonist in "Hurricane") recommended this book for me to read.

  It is worth noting that the supporting roles in the play are also extremely good.

Chen Shuting, played by Gao Ye, has curly hair, is lazy yet domineering, looks down on all beings, and is full of charming sister-in-law, which is widely acclaimed.

  Many netizens shared their experience of perming a "sister-in-law's same style" hairstyle on social platforms.

Gao Ye recently responded on the social platform that she is "throwing for the first time" and needs to roll it every day. It is recommended not to blindly iron the "same style", as the probability of "turning over" is very high.

  Along with "Hurricane", there are countless jokes, "You don't need to brew coffee, you will succeed sooner or later", "Liu Huaqiang bought melons before, and Gao Qiqiang sold fish later, buying and selling by force"...

  What's interesting is that Gao Qiqiang spends a lot of money in the play. After "Hurricane" became popular, Zhang Songwen, the actor who played Gao Qiqiang, said that 99.5% of actors in China have extremely low income.

The contrast between the two is huge and worth thinking about.

(Finish)