According to data from the Beacon Professional Edition, as of 21:30 on January 27, the total box office of the 2023 Spring Festival (including pre-sales) has exceeded 6.734 billion yuan, ranking second in the total box office of the Spring Festival in Chinese film history.

　　At present, the box office of the Spring Festival stalls has formed a situation of "two super and many strong".

　　This year's Spring Festival, "Manjianghong" undoubtedly had the last laugh.

The outside world originally expected it to be at the level of 2 billion yuan, but with word of mouth fermenting, it has been ahead of the previous hit "The Wandering Earth 2" since the second day of the Lunar New Year. The average daily box office has stabilized at around 400 million yuan, which took 5 days Time even broke the box office record set by "Shuimen Bridge in Changjin Lake" in Chinese film history for the Spring Festival.

According to the latest forecast of Maoyan Professional Edition, the box office of "Manjianghong" is expected to reach 4.507 billion yuan.

The biggest beneficiary of "Man Jianghong" is undoubtedly the main producer Fang Huanxi Media, which signed a 6-year long contract with Zhang Yimou.

　　The average number of viewers per game has increased

　　The overall quality of new films in the Spring Festival this year is relatively high.

Taking Douban movie scores as an example, 4 movies scored more than 7 points, which is rare in the past Spring Festival files.

Among them, "The Wandering Earth 2" surpassed the previous work, with a score of 8.3 points.

On the eve of the Spring Festival, some people believe that this year ushered in the "strongest Spring Festival in history".

　　But "The Strongest Spring Festival File" did not break the box office record.

On the first day of the Lunar New Year this year, the box office of domestic movies only received 1.355 billion yuan, recovering to 93% of that on the first day of the Lunar New Year last year.

However, this situation has been greatly improved in the follow-up. The single-day box office from the second to the sixth day of junior high school all exceeded the level of the same period in 2022, but there is still a certain gap from the same period in 2021. The overall box office difference is nearly 1 billion yuan.

　　This is intuitively reflected in the number of moviegoers.

According to data from the Beacon Professional Edition, the total number of Spring Festival shows this year has decreased by 500,000 compared to the same period last year, and there is also a gap of 224,000 from the same period in 2021.

The reduction in the number of screenings will undoubtedly affect the total number of moviegoers. The total number of moviegoers during the Spring Festival this year is 129 million, a decrease of 31 million compared to the same period in 2021.

　　For this change, the length of this year's Spring Festival movies is an important factor.

The average length of this year's Spring Festival films has reached an unprecedented 130 minutes, of which "The Wandering Earth 2" and "Man Jianghong" are 173 minutes and 159 minutes respectively.

The total number of film screenings decreased by 17% year-on-year.

　　Although the number of screenings has declined, the number of movie viewers in the schedule still achieved a year-on-year increase.

According to the real-time data of the Beacon Professional Edition, as of 17:00 on January 27, the average number of people per game during the Spring Festival this year has reached 47.1, which is an increase of more than 10 people per game compared with the 36.2 people in the Spring Festival in 2022.

　　In addition, the attendance rate of this year’s Spring Festival stalls also reached 38.3%, a year-on-year increase of 7.4 percentage points. Industry insiders believe that this is closely related to the strong appeal of high-quality content during the Spring Festival stalls.

　　The box office of "Manjianghong" is expected to reach 4.5 billion yuan

　　In terms of film structure, a situation of "two super and many strong" has formed at present. "The Wandering Earth 2" and "Man Jiang Hong" together contributed more than 60% of the box office of the schedule.

　　Originally, "The Wandering Earth 2" was a big hit during the Spring Festival. Its predecessor "The Wandering Earth" had a box office of 4.686 billion yuan, making it the box office champion of the 2019 Spring Festival.

Relying on the influence of the previous work, "The Wandering Earth 2" won the box office champion on the first day of the Lunar New Year with 478 million yuan, followed by "Man Jianghong" with 404 million yuan.

　　On the second day of the Lunar New Year, the pattern of Spring Festival stalls reversed.

The box office of "Manjianghong" reached 400 million yuan on the second day of the Lunar New Year, surpassing the box office of "The Wandering Earth 2" by nearly 40 million yuan. , 470 million yuan, and 469 million yuan, and its box office advantage over "Wandering Earth 2" remained at 100 million yuan.

The inclination of the film arrangement level is naturally indispensable.

Lighthouse Professional Edition data shows that from January 24th to 27th, the proportion of "Man Jianghong" ranked first, respectively 27.7%, 31.6%, 33.3%, and 34.3%, and the proportion of "Wandering Earth 2" during the same period They were 24.8%, 26.2%, 26.3%, and 26.6%, respectively.

　　Behind the leading box office and film schedule of "Man Jianghong" is the high recognition of the film by the audience.

The large number of reversals in the film became the audience's intuitive feeling after watching the film. Some viewers bluntly said that the final ending highlighted the height of the film, and highly praised director Zhang Yimou's "Ginger is still old and spicy."

　　It is worth noting that "Man Jianghong" broke the box office record of Chinese film history Spring Festival feature films in 5 days. The previous record holder was "Shuimen Bridge of Changjin Lake", which had a final box office of 4.067 billion yuan.

The overall box office expectation of "Man Jianghong" is also gradually rising. According to the data of Beacon Professional Edition, from January 14th to 20th, the pre-screening box office of 4 media organizations is expected to be between 2 billion yuan and 2.6 billion yuan. It exceeded the above-mentioned expectations, and two other institutions gave box office forecasts of 3.4 billion yuan and 3.8 billion yuan respectively.

The latest forecast of Maoyan Professional Edition shows that the box office of "Man Jianghong" is expected to reach 4.507 billion yuan.

　　As the box office champion of this year's Spring Festival, the producer behind "Man Jianghong" has benefited significantly.

The main producer of the film is Huanxi Media, and the producers also include Maoyan Entertainment and Guangguang Media.

It is not easy for Huanxi Media, which can bet on the hot money.

According to the data, Huanxi Media was co-founded by Dong Ping, Ning Hao, Xu Zheng and Xiang Shaokun in 2015 and listed on the Hong Kong Stock Exchange.

The company has locked in Ning Hao, Xu Zheng, Chen Kexin, Wang Jiawei, Zhang Yibai, Gu Changwei, Zhang Yimou, Jia Zhangke, Huang Bo and many other works for many years to come.

Among them, Huanxi Media signed a contract with Zhang Yimou in 2018.

Huanxi Media said at the time that it had the exclusive right to invest in three online film and television series directed by Zhang Yimou within the next six years, and could replace one of them with a film project.

After the initial six-year period of cooperation, the cooperation between the two parties can be further extended for four years.

　　The other four films also performed brilliantly. As of 18:00 on the 27th, the cumulative box office of "Bears Infested: Stay with Me" Bear Core", "Unknown", "Deep Sea" and "Exchanging Life" were 741 million yuan, 485 million yuan, and 353 million yuan respectively. 100 million yuan, 287 million yuan.

In particular, "Bear Infested: Stay with Me" Xiong Xin" broke the first-day box office record of the Spring Festival animation held by his previous work, and is expected to break through the final box office of last year's "Bear Infested: Return to Earth" and break through the 1 billion yuan mark .