【Vibrant China】Summary of the "Spring Festival shopping cart", which is not only loaded with goods for the New Year

　　Chinanews.com, January 30th (Zuo Yukun, reporter from Chinanews Finance and Economics) The Spring Festival holiday is over, and Xiaochun (pseudonym), a married girl born in the 90s, carefully calculated her consumption during the Spring Festival.

　　"Gifts bought for both parents and new year's goods bought by myself cost more than 5,000 yuan; red envelopes for the elderly and children totaled 5,000 yuan; watching movies in my hometown, visiting temple fairs, gathering with friends, and dining out totaled more than 1,000 yuan; Finally, there is the round-trip fare, and the two add up to more than 2,000 yuan." Xiaochun felt that although it was tiring to spend a lot of money, it was worth it to be reunited with his family.

　　Every household has its own small bill for the Spring Festival, and the country also has a big bill for the Spring Festival.

At the end of the holiday, many places have revealed their consumption data for the Spring Festival. In the Year of the Rabbit, consumption during the Spring Festival has blossomed in all aspects of clothing, food, transportation, and entertainment.

Data map: Citizens rest and check in near the Year of the Rabbit decoration in a shopping mall in Beijing.

Photo by China News Agency reporter Tian Yuhao

Consumption of offline commodities is booming

　　"Buy diamonds on the first day of junior high school and earn a lot of money in a year; add gold on the second day of junior high school, and make money every day." Ms. Wei, a Beijing citizen, picked a gold bracelet for herself during the Spring Festival shopping.

"The price of gold in the store is 492 yuan per gram, and there is a discount of 50 yuan. The total price is more than 12,000 yuan including labor costs. Although it is time to catch up with the high price of gold, it is time to celebrate the New Year. "

　　Despite the cold weather, it did not stop citizens from going out shopping during the Spring Festival to feel the flavor of the year.

Consumers who have taken to the streets have also driven the return of offline store traffic and sales.

　　The latest value-added tax invoice data from the State Administration of Taxation shows

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　　"This Spring Festival is the year with the most gift boxes in recent years, and it has been a very busy month for a long time." A staff member of a cosmetics counter in Nanjing, Jiangsu, told a reporter from China New Finance and Economics that there are thousands of yuan, ten thousand yuan, etc. in the store. High-end skin care products in gift boxes for the Spring Festival, and dozens of sets are sold almost every day during the Spring Festival.

　　"To be honest, we were still a little apprehensive about sales indicators a year ago. We didn't expect that everyone's purchasing power was completely beyond imagination." The staff member said that during the Spring Festival, the shopping malls had a huge traffic flow, and the staff had a maximum rest of three or four days. To queue for about an hour.

　　The bustling crowd has brought about a significant increase in consumption.

The staff of Beijing Xidan Joy City introduced to Zhongxin Finance that during the Spring Festival, consumption of many brands is booming. For example, Bosideng’s exhibition and online shopping malls are linked, and a revenue of 1.4 million is generated during the Spring Festival; COACH will combine promotional activities with online 300-20 Coupon activities, the monthly sales are expected to exceed 2.2 million, breaking a record high.

　　In addition to large supermarkets, many individual owners also ushered in a lively "good start".

Doudou (pseudonym) runs a small foreign trade clothing store in Qingdao, Shandong.

"During the Spring Festival, there are people inside and outside the store. It's really super busy, and I don't even have time to eat and drink."

　　"On New Year's Day, the number of people in the store gradually increased, and several waves of tourists came. In previous years, the business of the clothing store was as good as before, and there were almost no customers on New Year's Eve. I didn't expect that there would be more customers during the Spring Festival this year. Every day I was able to clear out more than 200 pieces of clothing, and sold more than 300 hats for buying two and getting one free. I was so happy that I bought a lot of spring clothes." Doudou said.

Data map: In Taiyuan City, Shanxi Province, citizens are shopping for Spring Festival decorations in Gangxin Trade City.

Photo by China News Agency reporter Wei Liang

Catering and travel get off to a booming start

　　Zhang Ling (pseudonym), who works in Beijing, chose to travel to Xi'an this year for the Spring Festival.

"This is the first time I took my parents on a New Year's Eve trip. There were so many people that I had to wait for more than an hour to buy a cup of milk tea. But I also did detailed homework, staggered the peak flow of people to arrange the itinerary, and watched famous scenic spots and performances. When we arrived, the whole family was very satisfied.”

　　"The stall owners in the snack street are very enthusiastic. Each one tastes a big piece, and you are full from eating on the street to the end. I feel a little regretful that many delicious local restaurants are taking a break. I haven't eaten enough yet. Must try Come again." Zhang Ling said.

　　During the Spring Festival, various localities successively introduced measures to benefit the people, such as reducing or discounting tickets for scenic spots, issuing cultural and tourism consumption coupons, and innovative cultural and tourism products such as night activities.

Driven by various policies and measures, the scene of tourists flocking has reappeared in many scenic spots.

　　According to calculations by the data center of the Ministry of Culture and Tourism, there were 308 million domestic trips during the Spring Festival holiday this year, a year-on-year increase of 23.1%, returning to 88.6% of the same period in 2019.

Realized domestic tourism revenue of 375.843 billion yuan, a year-on-year increase of 30%, recovering to 73.1% of the same period in 2019.

　　Holiday travel abroad also continues to heat up.

According to data from the National Immigration Administration, during the Spring Festival, immigration management agencies across the country inspected a total of 2.877 million entry-exit personnel, with an average of 410,000 person-times per day, an increase of 120.5% over the same period during the Spring Festival last year.

　　Liu Zhe (pseudonym) has worked as an international tour guide for many years. During the epidemic, he switched to a homestay. Recently, he is planning to return to his old job.

"During this period, I tried to take a few more one-day tours, and I felt the return of everyone's enthusiasm. In recent years, many new features have appeared in the industry. I am very optimistic about this year's tourism industry. I plan to lead teams, A combination of live broadcast and self-media.”

　　This Spring Festival, some people choose "Poetry and the Distance", and many people choose to satisfy their taste buds with delicacies from all over the world.

The catering industry during the Spring Festival holiday also continued the consumption boom.

　　Many restaurants are full of customers during the Spring Festival holiday, and the constantly refreshed call reminders are also the epitome of the continued recovery of dine-in dining.

According to data from the China Cuisine Association, from New Year's Eve to the sixth day of the first lunar month (January 21-27), the operating income of the catering companies surveyed increased by 24.7% compared with last year's Spring Festival, and increased by 1.9% compared with the 2019 Spring Festival; passenger flow compared with last year's Spring Festival Compared with the increase of 26%, it is basically the same as the Spring Festival in 2019.

　　"The Spring Festival is the touchstone for the recovery of the catering market. After the optimization and adjustment of the epidemic prevention and control policy, the operation of the catering industry continues to improve. It is expected that the pace of subsequent recovery will be further accelerated." said Chen Xinhua, president of the China Hotel Association.

Data map: Old streets such as Qianwang Street and Jingxing Street in Kunming, Yunnan, are decorated with lanterns and festoons, full of strong New Year flavor.

Photo by China News Agency reporter Liu Ranyang

Consumption data shows vitality

　　At the end of the holiday, positive growth numbers and bright report cards depict a multi-blossoming consumer market during the Spring Festival, which has also become a window to see the annual economy.

　　According to the monitoring of the Beijing Municipal Bureau of Commerce, during the Spring Festival holiday, the city's 60 key business districts had a passenger flow of 25.311 million, recovering to 88.7% of the same period last year.

　　According to the relevant person in charge of the Zhejiang Provincial Department of Commerce, the turnover of 440 key commercial and trade enterprises during the 7-day Spring Festival holiday increased by 6% year-on-year and 64.7% compared with 2020.

　　According to the monitoring of the Shandong Provincial Department of Commerce, during the Spring Festival, the 500 key commercial and trade enterprises monitored in the province achieved sales of 4.61 billion yuan, basically the same as the same period during the Spring Festival in 2022, of which catering revenue increased by 2.6%.

　　According to the monitoring of the Henan Provincial Department of Commerce, during the Spring Festival holiday, the 302 retail and catering companies monitored in Henan Province achieved sales of 2.787 billion yuan, a year-on-year increase of 15.7%.

　　According to statistics from the Department of Commerce of Hainan Province, the total sales of 12 outlying island duty-free shops in the province during the Spring Festival holiday were 2.572 billion yuan, with an average daily sales of over 360 million yuan, an increase of 20.69% over the 2022 Spring Festival holiday and 329% over the 2019 Spring Festival holiday...

　　"We must give priority to the recovery and expansion of consumption." The deployment of the Central Economic Work Conference has pushed the "shopping cart" to an unprecedentedly important position.

Wang Yun, a researcher at the China Academy of Macroeconomic Research, believes that the return of hot holiday consumption shows to a certain extent that consumer confidence is picking up.

The prosperous consumption during the Spring Festival has made a good start for boosting the economy throughout the year.

　　In the context of better overall planning of epidemic prevention and control and economic and social development, the "shopping cart" is filled with the booming "festival economy", which will also be full of more momentum and expectations for a vibrant China.

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