During the Spring Festival holiday this year, 308 million domestic tourists traveled nationwide, a year-on-year increase of 23.1%, returning to 88.6% of the same period in 2019, which is the highest number of people traveling during the Spring Festival holiday in the past three years.
The demand for travel such as visiting relatives and friends and traveling during the Spring Festival is released during the Spring Festival holiday. However, the housing market is relatively flat. In addition, the online visa system in some cities such as Beijing has been suspended, and data is missing, resulting in many cities "hanging zero". According to the monitoring data of the Data Research Center, 386 new houses will be sold in 15 key cities during the Spring Festival holiday in 2023, a decrease of 58.4% compared with the Spring Festival in 2022.
In terms of cities, the first-tier cities Shenzhen, Guangzhou, and Beijing all had zero transactions, and only one city in Shanghai sold 16 units, a decrease of 96.8% compared with last year's Spring Festival.
Among the second-tier cities, Dalian, Nanning, Qingdao, Jinan, and Yangzhou had better transactions than last year's Spring Festival. Among them, Nanning, the capital city of Guangxi, was also driven by home buyers, with 120 sets of transactions, significantly higher than the same period last year; Second, 13 units were sold during the Spring Festival holiday, an increase of 225% over last year's Spring Festival; 34 units were sold during the Spring Festival in Qingdao, an increase of 54.5% over last year's Spring Festival.
Jinan and Yangzhou also performed well, with 62 and 23 sales respectively, breaking the zero sales during the Spring Festival last year.
Homebuyers returning to their hometowns during the Spring Festival began to increase, not only in third- and fourth-tier cities, but also in provincial capitals such as Nanning and Jinan. After the impact of the epidemic subsided, some homebuyers aimed at their hometowns the provincial capital.
According to the Zhuge Housing Data Research Center, judging from the transaction situation during the Spring Festival, under the interference of the off-season of house purchases and the surge in the number of tourists, there has not been a clear sign of recovery. However, the epidemic prevention and control has been fully released, and the infected groups have recovered In addition, the policy environment is expected to continue to be loose this year, and the backlog of housing purchase demand in previous years is expected to be released one after another.
As the pace of economic recovery accelerates, all walks of life usher in good news, and residents' income is expected to increase. It is worth looking forward to the stabilization of the property market in 2023.
Text/Reporter Song Xia