Theaters are booming during the Spring Festival, indicating that the Chinese film market has entered a full recovery track.

As the epidemic gradually stabilizes, audiences will be more motivated to go to theaters to watch movies, and more audiences will enter the theater.

Next, the key depends on whether the film production company can resonate with the market at the same frequency, closely adapt to the needs of market recovery, quickly release excellent films with high-quality connotations, lofty artistic pursuits, and global influence, and attract as many people as possible. The audience pulled back to the theater, which really brought the film market back to the pre-epidemic level, and used this as a new starting point to enter a high-quality development track.

  Maoyan Professional Edition data shows that as of 21:00 on January 26, the total box office (including pre-sales) of the Spring Festival in 2023 (January 21-January 27) exceeded 5.9 billion yuan. ""Bear Infested·Stay with me "Bear Core"" ranked the top three at the box office.

Some organizations predict that the total box office for this year's Spring Festival stalls may reach 8 billion to 9 billion yuan.

  In the three years under the epidemic, cinemas were closed for some time. Even during some opening hours, theaters in many places had the phenomenon of "one family booking", that is, only one family watched the entire screening hall.

It can be seen how much the epidemic has impacted the film industry-at certain times during the epidemic, Chinese films have really fallen to the bottom.

  This year's Spring Festival is the happiest and most relaxing one for the public since the outbreak of the new crown epidemic. Consumption in tourism, catering, and accommodation has all recovered significantly.

The film industry has also reproduced the lively scene of the past. The unique cheerful scenes of the Spring Festival stalls have appeared in front of people again, especially blockbusters such as "Manjianghong" and "The Wandering Earth 2", which have been enthusiastically received by the audience, and the box office continues to rise rapidly.

With the popularity of the Spring Festival, the personal box office of some powerful movie stars has also risen. For example, the total box office of the movie "The Wandering Earth 2" starring Wu Jing has reached 30 billion yuan, becoming the first actor in Chinese film history to achieve this box office achievement.

  It is worth noting that in the face of this year's full recovery of the film market, did theaters in many places not look like quail and magpie?

Seek out Xingou Pleiades?

No?

Ruo's surname is Qianghe?

close?

?

Cowardly guide?

Meiyin?

Thin ass?

?

Hey Song J?

The average pre-sale ticket price for the 2023 Spring Festival stalls is 53.7 yuan, which is 2.5 yuan lower than the average ticket price of 56.2 yuan for the same stage of the Spring Festival stalls pre-sale in 2022. It is also the first decline since 2016 (except for 2020).

At the same time, the average length of this year’s Spring Festival movies is 22 minutes longer than in 2022, and the actual ticket price is relatively lower.

  In other words, this year's theater chain's business strategy is to focus on being close to the people. This is in line with the reality of Chinese film development in the post-epidemic era. It fully considers the vital interests of the audience and can bring a good experience to the audience and leave a positive impression. .

As the epidemic gradually stabilizes, audiences will be more motivated to watch movies in theaters, and more audiences will come into theaters, enjoy a good movie-watching environment, experience different feelings of movie-watching in theaters, and spend time in theaters with family and friends. happy time.

  From the perspective of film production, the good performance of this year's Spring Festival file also tested the ability of film companies to judge the market prospect from one side.

China Film (600977) is the biggest winner of the Spring Festival file, participating, producing, and distributing 7 major films released during the Spring Festival this year; Maoyan Entertainment participated in the production and distribution of 5 films during the Spring Festival; Alibaba Pictures participated in the production of 3 films ; Enlight Media released "Deep Sea" as the main cast, and also participated in three films including "Manjianghong", "Exchanging Life" and "Chinese Ping Pong: The Jedi Strikes Back".

In contrast to this, a small number of once brilliant film companies performed poorly during the Spring Festival this year. This shows from one aspect that the return of Chinese films is also the return of the vitality of competition in the Chinese film market. The main body of the film market may be eliminated.

  From the audience to the producer, it can be regarded as a friendly cooperation in the Spring Festival of the Year of the Rabbit.

Audiences from the past have finally returned, the once prosperous film industry has returned, and theaters that have been deserted for a long time have finally recovered.

If you are optimistic about this year's film market, there should be no doubts anymore.

What also needs attention is how far the film market can recover and when it will return to pre-epidemic levels.

In particular, can film production companies firmly seize the opportunity of the return of audiences and the recovery of theaters, and shoot films that can hold the hearts of audiences, so that more audiences can return to theaters.

  While paying attention to the recovery of theaters, we should also pay attention to whether various consumptions such as popcorn can become popular again in theaters, thus bringing about the revival of the entire movie market.

The revival of the film market is not only the return of films, but also the recovery of other related cultural and entertainment activities.

According to reports, during the Spring Festival this year, in addition to theaters, karaoke and other entertainment venues are also very popular. In some places, it is difficult to book a package of karaoke.

  Theaters are booming during the Spring Festival, indicating that the Chinese film market has entered a full recovery track.

Next, the key depends on whether the film production company can resonate with the market at the same frequency, closely adapt to the needs of market recovery, quickly release excellent films with high-quality connotations, lofty artistic pursuits, and global influence, and attract as many people as possible. The audience pulled back to the theater, which really brought the film market back to the pre-epidemic level, and used this as a new starting point to enter a high-quality development track.