On January 24, Wang Hua, general manager of Xiaomi Group's public relations department, gave a specific response to the recently exposed design pictures of Xiaomi's first model.
The leaked pictures of Xiaomi car models mainly show the design details of the front face and rear of the vehicle, including the bumper of Xiaomi car, the decorative parts of Xiaomi MS11, and the details of the cooperation between Xiaomi and BAIC Molding.
In response to this picture information, Wang Hua responded: It is true that the confidential design documents of the second-tier supplier were leaked; the supplier is only a supplier for mold proofing, and the leaked documents are the design drafts of the very early bidding process, not the final documents. ; (Xiaomi) will definitely deal with it seriously according to the confidentiality agreement signed with the supplier.
It should also be noted that BAIC Molding mentioned in the leaked picture does not directly represent BAIC Group.
Tianyancha information shows that Beijing Beiqi Mold & Plastic Technology Co., Ltd. was established in 2008 and is a member of Beijing Automotive Group. It was jointly established by Beijing Hainachuan Auto Parts Co., Ltd. 49%, of which the former is jointly established by Beijing Automotive Group Co., Ltd. and Beijing Industrial Development Investment Management Co., Ltd., and the two hold 60% and 40% of the shares respectively.
Therefore, BAIC Molding involved in the leaked pictures is strictly a joint venture subsidiary of BAIC Group.
Tianyan Check shows that BAIC Molding’s patent information includes assembled bumpers, automobile fog lamps and bumper connection installation structures, automobile plastic tailgate connection structures, automobile bumper punching machines, etc.
In August 2022, Lei Jun, the founder of Xiaomi, said that all sectors of the automotive industry are very complex, and the most complex is autonomous driving. At the same time, autonomous driving is also the key to the success of smart electric vehicles. Xiaomi will use full-stack autonomous driving to build cars. Research algorithms to develop autonomous driving technology.
But then there was news from the industry that Xiaomi’s car-making dynamics encountered obstacles, and it may temporarily turn its full-stack self-research into a supplier solution.
According to media reports, Xiaomi’s tentative first model is a medium-sized fastback sedan with the internal codename Modena, which is divided into two versions: one version is positioned in the range of 260,000 to 300,000 yuan, and the other version is more than 350,000 yuan.
In this regard, Xiaomi said that the Xiaomi car project is progressing smoothly, and the first model will be mass-produced in the first half of 2024.
But then Tesla directly lowered the starting prices of the two basic models of Model 3 and Model Y to 230,000 and 260,000, directly hitting the expected price range of Xiaomi models. Domestic new energy vehicle manufacturers are also following the wave of price cuts. What Xiaomi will face is Multi-level competition from price, technology, and consumer groups.
China Business News Author: Lu Qian