, January 24th (China News Finance and Economics Ge Cheng) "Stay up all night at 30 nights, twist and twist on the New Year!" A nursery rhyme evokes people's memories of the Spring Festival.

As the first Spring Festival after the "Class B and B management", temple fairs and garden activities in various places resumed in an orderly manner.

Candied gourds, small windmills, sugar blowers... Traditional temple fairs also make the "year flavor" of the Spring Festival of the Year of the Rabbit stronger.

On January 22, the first day of the Lunar New Year, Shijingshan Amusement Park was very lively.

Photo by Ge Cheng, Sino-Singapore Finance and Economics

The Spring Festival of the Year of the Rabbit, the temple fair is on fire

  Where to go for Spring Festival in the Year of the Rabbit?

Going to temple fairs has become the first choice for many people.

  On January 22, the first day of the first month of the lunar calendar, Beijing Shijingshan Amusement Park was already very lively, and the Spring Festival Temple Fair attracted a large number of tourists.

  The food stalls at the temple fair were crowded with people, and tourists lined up to taste the "New Year's Taste" at the temple fair.

There are not only traditional snacks such as tea soup, sausage, fried belly, and mutton skewers, but also "foreign delicacies" such as French fries and hot dogs. If you are thirsty, you can also drink steaming pear soup or milk tea.

Even the cold weather can hardly stop everyone's enthusiasm.

  "I've been looking forward to it for a long time! I haven't come to participate in temple fairs for several years, and this year I specially brought my children to experience it."

  Tourist Ms. Yu told Zhongxin Finance and Economics that she had never had the opportunity to bring her children to experience traditional temple fairs. This year, there is a temple fair near her home, so she chose to bring her 6-year-old daughter to experience the traditional "New Year's taste" on the first day of the new year, so that children can also feel Take a look at your own childhood happiness.

At the temple fair, the "rabbit" element can be seen everywhere.

Photo by Ge Cheng, Sino-Singapore Finance and Economics

  At this year's temple fair, the "rabbit" element is undoubtedly the most popular. It can be seen everywhere in ornaments, lanterns, and sculptures. Many tourists, including Ms. Yu, will pick one or two for their children.

  "Although the temple fair opens at 9 a.m., many tourists have been queuing outside the southwest gate since 8 a.m.," a traffic coordinator on the outside road of the amusement park told Zhongxin Finance and Economics.

  However, although there was a large flow of people at the scene, the tourists consciously wore masks and tried to maintain a good social distance.

  "We still pay more attention to protection. In addition to masks, we also prepared some disinfection supplies. After all, there are elderly people and children at home, so we must pay attention to safety when we go out to play." Ms. Yu said.

The food stalls at the temple fair were crowded with people.

Photo by Ge Cheng, Sino-Singapore Finance and Economics

Activities around the garden are booming

  According to the Beijing Daily, 88 traditional temple fairs and garden activities in Beijing resumed in an orderly manner during the Spring Festival of the Year of the Rabbit. Among them, 10 traditional temple fairs and 2 "cloud temple fairs" were fun online and offline, and 76 garden activities were held in major parks in the city. and key scenic spots to welcome tourists.

  According to data from the Beijing Landscaping Bureau, on January 21 alone, parks in Beijing received a total of 302,000 tourists, of which the Summer Palace, Temple of Heaven Park and Taoranting Park received more than 10,000 tourists.

  Outside of Beijing, temple fairs, lantern festivals, garden tours and other activities across the country are also rich and colorful, bringing a strong "New Year flavor".

Grandview Plaza in Guangzhou, Guangdong held the "Grandview Datang Thousand Lantern Festival".

Photo by China News Agency reporter Chen Chuhong

  For example, this year, the most representative traditional flower markets in Guangzhou, the "Yuexiu West Lake Flower Market" and the "Guangfu Temple Fair" resumed offline.

  In Xi'an, Shaanxi, Xiangyang, Hubei, and Kaifeng, Henan, various Spring Festival lantern festivals, temple fairs and other activities also attracted a large number of tourists.

  According to Miao Muyang, Director of the Industry Development Department of the Ministry of Culture and Tourism, in terms of promoting tourism consumption during the Spring Festival, the Ministry of Culture and Tourism has carried out work to create a reunion around the scenery of hometown, and guide local regions to rely on representative projects of intangible cultural heritage to use cultural industrial parks, Tourist attractions, parks, squares, pedestrian streets, commercial complexes and other spaces carry out intangible cultural heritage exhibitions and folk activities such as cultural New Year festivals, temple fairs, and lantern festivals, creating a number of consumption scenes full of Chinese New Year flavor.

There are all kinds of goods on the stalls of the temple fair.

Photo by Ge Cheng, Sino-Singapore Finance and Economics

Consumption welcomes a "good start" 

  "Business during the Chinese New Year is good this year, and the sales of handmade products such as windmills and rabbit lanterns are booming." In Shijingshan Amusement Park, a stall owner selling New Year's goods told Zhongxin Finance and Economics that the passenger flow on the first day of the new year was better than he expected.

  The prosperity of the temple fair has also become a microcosm of the people's enthusiasm for travel and consumption.

  As the first Spring Festival after the "Class B and B Management", before the festival, the recovery momentum of various offline consumption such as physical retail, catering, and cross-regional tourism has been obvious.

According to the monitoring of business big data, in the first ten days of January, the sales of food, beverages and clothing of key retail enterprises all increased by more than 20% month-on-month.

  With the gradual release of residents' demand for travel, consumer demand is expected to further increase.

At the same time, a variety of promotional fee activities are also being carried out one after another.

Shanghai Yu Garden Lantern Festival.

Photo by China News Agency reporter Yin Liqin

  Sheng Qiuping, vice minister of the Ministry of Commerce, said earlier that the Ministry of Commerce planned early on "improving consumption conditions, innovating consumption scenarios, creating a consumption atmosphere, and boosting consumer confidence", and positioned the whole year as a "consumption boost year" Based on the theme of "Happy New Year and Enjoying the Prosperity of All People", we have arranged nearly 300 activities in conjunction with relevant departments, localities and industry associations, so as to achieve "every season has a theme, every month has an exhibition, and every week has a scene".

  Zhongxin Finance has noticed that many places, including Guangzhou, Zhengzhou, Shenyang, and Tianjin, have further activated the consumer market and boosted public consumer confidence by issuing consumer coupons and consumer subsidies.

  The effects of a series of measures are gradually appearing.

According to data from the Tianjin Municipal Bureau of Commerce, on the first day of the Spring Festival holiday, 224 commercial and trade distribution companies monitored by the Tianjin Municipal Bureau of Commerce achieved sales of 420 million yuan, a year-on-year increase of 13.5%, an increase of 2% compared with 2019, and passenger traffic exceeded 157,000 , an increase of 19.5% year-on-year; data from the Zhejiang Provincial Department of Commerce show that on New Year’s Eve, the total consumption of UnionPay in the province reached 10.957 billion yuan, an increase of 17.16% year-on-year.