This Spring Festival, according to the data of the e-commerce platform, "agricultural products go to the city and seafood go to the countryside" has become a new trend of buying new year's goods this year.

Entering the new year's shopping season, the sales of domestic high-quality fruits such as citrus, oranges, apples, and strawberries have increased by more than 150% year-on-year.

In the consumption of seafood, the proportion of orders from counties and rural areas exceeded that of Beijing, Shanghai and Guangzhou for the first time, and high-quality seafood such as prawns, abalones and hairtails were served on the dinner table of the rural New Year’s Eve.

　　Meat dishes still firmly occupy the "big dish" position on the New Year's Eve dinner table

　　Statistics show that before the Spring Festival, consumers on e-commerce platforms purchased pork, mutton, beef and other meat products with a 40% month-on-month increase in unit price, and all kinds of meat dishes still firmly occupy the position of "big dishes" on the New Year's Eve dinner table.

　　Dumplings go south, glutinous rice balls go north, and the taste of the north and south is further integrated

　　In addition to meat products, the tastes of the north and the south are further integrated.

In the consumption of dumplings, the southern region has also become the main force in the consumption of dumplings, and Shanghai, Zhejiang, and Guangdong have become the top three regions in the consumption of dumplings.

Among them, leek eggs, beef, and three delicacies are all dumpling flavors that are preferred in the south.

　　While the dumplings were going south, the glutinous rice balls began to go north.

Although Jiangsu, Zhejiang and Shanghai are still the current bases for consumption of glutinous rice balls.

However, in Beijing, Shandong and other northern regions, the sales growth rate of glutinous rice balls leads the country.

On the whole, the flower-flavored glutinous rice balls are more popular among young people. Together with the rhubarb rice glutinous rice balls and black sesame glutinous rice balls, they rank among the top three in the country.

　　For the first time, the order volume of seafood in the county surpassed that of Beijing, Shanghai, Guangzhou and Shenzhen

　　This year's Spring Festival, the number of seafood orders in the county surpassed that of Beijing, Shanghai, Guangzhou and Shenzhen for the first time.

Qingdao prawns, sea cucumbers, abalones, etc. quietly climbed onto the New Year's Eve dinner table for young people in small towns.

The rural New Year's Eve dinner in the mountains has more delicious seafood.

　　Young people become the main consumers of time-honored brand food

　　In addition, young people have also become the main consumers of time-honored brands and famous foods, and promoted the growth of time-honored brands such as Quanjude, Dezhou Braised Chicken, and Daoxiangcun by more than 70% month-on-month.

Among them, Jinhua ham and Xuanwei ham have become the most popular new year products on the e-commerce platform.

　　"Post-95s" love to buy cocktail fruit orders with high year-on-year growth

　　Big mouthfuls of meat, small mouthfuls of wine, and cocktails become the atmosphere of the New Year’s Eve dinner.

Statistics show that young people born after 1995 love to buy, and their sales and sales have doubled.

After the New Year’s Eve dinner, eating cherries and eating melon seeds to watch the Spring Festival Gala has become a standard for many families on New Year’s Eve.

　　According to data from e-commerce platforms, orders for fruits before the Spring Festival this year have increased by more than 150% year-on-year.

It is particularly worth mentioning that the sales of imported fruits such as Chilean cherries, Thai durians, and Vietnamese jackfruit have the fastest growth in sales in third- and fourth-tier cities, accounting for nearly 50% of orders.

　　Nuts become the most popular choice for Chinese New Year in the Year of the Rabbit

　　Among all kinds of snacks, nuts have become the most popular choice for the Spring Festival of the Year of the Rabbit.

Orders for pistachios increased by more than 700% month-on-month.

There is another striking feature.

On the eve of the Spring Festival of the Year of the Rabbit, Sichuan spicy rabbit head has been popular all the way, and the sales volume of many stores has increased by more than 160% month-on-month.

　　The New Year's Eve dinner for the Year of the Rabbit has differences between the north and the south, but it is also integrating.

The preferences are different, but the joy is the same.

　　What did you eat for the New Year's Eve dinner in the Year of the Rabbit?