(Original title: Just now! Wu Jing and Andy Lau are popular again! "The Wandering Earth 2" has raked in more than 400 million yuan, and the box office is predicted to be 4.1 billion yuan! There are long queues at the theater to collect tickets, and the average ticket price is the lowest in recent years!)

　　Author: Wu Zhi

　　Watching movies during the Spring Festival has almost become a new folk custom, and the Spring Festival file has also become the most important time of the year for the film and television industry.

This year is the first Spring Festival file after the adjustment of the epidemic prevention and control policy. At the same time, many heavyweight films will be released, so it is highly anticipated.

　　As of 5:00 pm on January 22, 2023, the box office on the first day of the 2023 Spring Festival stalls has reached nearly 1.2 billion yuan.

　　The box office of 5 movies exceeded 100 million on the first day

　　The box office of two movies exceeded 300 million yuan, the box office of 5 movies exceeded 500 million yuan, and the total box office was nearly 1.2 billion yuan... The first day of the Spring Festival in 2023 has not yet ended, but the theater has already received a bright "report card".

　　According to Lighthouse data, as of 17:00 on January 22, the box office on the first day of the 2023 Spring Festival stalls reached 1.184 billion yuan, with 435,400 performances and more than 21 million tickets issued.

　　This year's Spring Festival file not only has well-known sci-fi IP works such as "The Wandering Earth 2", but also blockbuster commercial films such as "Man Jianghong" and "No Name", the "Family Carnival" comedy "Exchanging Life" and the animation "Bear Infested: Stay with Me" Bear Core", "Deep Sea", etc., the types of films are very rich.

　　A number of film critics and theater managers who have watched on-screen screenings told Securities Times·e Company reporters that during the Spring Festival this year, the backlog of movie-watching demand from movie fans in the early stage is expected to be fully released, and there are obvious differences in the types of films released at the same time. Box office competition for Spring Festival stalls can be fierce.

　　This is indeed the case.

In previous years, the Spring Festival files were often in the pre-sale stage, and the leading films had a clear advantage in the scheduling, and the competition pattern during the schedule was relatively clear.

But this year's Spring Festival, the two films "Wandering Earth 2" and "Man Jianghong" are basically evenly divided.

　　On the first day of the Spring Festival, the pre-sales of "The Wandering Earth 2" and "Manjianghong" were 218 million yuan and 202 million yuan respectively; the proportions of the shows accounted for 26.6% and 25.4% respectively, which were in a comparable position.

　　As of 17:00 on January 22, the real-time box office of "Wandering Earth 2" and "Man Jianghong" were 404 million yuan and 341 million yuan respectively, and the data in terms of average number of people per game and attendance rate are relatively close.

　　After the release of "The Wandering Earth 2", 14 achievements have been broken so far.

Among them is the single-day box office record of a sci-fi film in the past three years held by "Lonely Walking on the Moon". The original record was 329 million yuan. The film starred Wu Jing and Andy Lau.

"Man Jianghong" has also become one of the three comedy films with the highest single-day box office in the past three years.

　　Judging from the box office forecast, various professional media and institutions have generally raised their expectations for "Manjianghong" recently.

Some organizations raised the predicted box office of "Man Jianghong" from 2 billion yuan in the previous period to 3.8 billion yuan.

　　In contrast, agencies have different box office forecasts for "The Wandering Earth 2", with forecasts ranging from 2.5 billion yuan to 4.1 billion yuan.

　　average fare drop

　　Watching movies during the Spring Festival has almost become a new folk custom.

From the perspective of attendance, this year's situation is also better than 2022.

　　As of press time, "Bear Infested: Stay with Me "Bear Core"" has the highest attendance rate, reaching 58.7%, surpassing the series "Bear Infested Return to Earth" that will be released in the same period in 2022.

The attendance rate of "Manjianghong" and "Wandering Earth 2" also exceeded 40%.

　　On the afternoon of January 22, the reporter arrived at a theater in Tongcheng County, Hubei Province in the central region and saw that it was already crowded with people.

There was a long queue in the ticket collection team, and it took 5 minutes to complete the ticket collection. There was also a long queue in front of the sales and ticket inspection area.

　　On the afternoon of January 21, when the reporter pre-booked the movie tickets for "Manjianghong" on the first day of the Spring Festival stalls of the theater, there were only a few seats left in many theaters.

　　The decline in ticket prices has become an important factor in attracting passenger flow to theaters this year.

　　Since 2014, ticket prices for Spring Festival stalls have risen almost year after year.

The average ticket price for the 2022 Spring Festival stalls will reach 52.77 yuan, making it the most expensive Spring Festival stall in recent years.

According to Lighthouse data, as of now, the average ticket price for the 2023 Spring Festival stalls (including pre-sales) is 42.56 yuan, which is the lowest average ticket price for the Spring Festival stalls since 2018.

　　box office will continue to rise

　　The Spring Festival file is the most important time for theaters. From 2014 to 2019, the box office of the Spring Festival file in my country has continuously climbed from 1.452 billion yuan to 5.9 billion yuan.

Affected by the epidemic in 2020, theaters will suspend operations for the Spring Festival stalls, but the 2021 Spring Festival stalls will hit a record high with a box office of 7.843 billion yuan.

　　In recent years, the proportion of box office during the Spring Festival has been rising steadily.

In 2021, the annual box office will be 47.036 billion yuan, and the Spring Festival stalls will be 7.843 billion yuan, accounting for 16.7%.

The proportion of the 2022 Spring Festival stalls in the annual box office has further climbed to 20%.

　　Although the box office situation of the Spring Festival stalls this year is relatively complicated, judging from the current situation, the box office on the first day is expected to exceed that of 2022.

　　According to data from the Beacon platform, the box office on the first day of the Spring Festival stalls in 2018 and 2019 was 1.277 billion yuan and 1.458 billion yuan respectively.

In 2021 and 2022, it will be 1.693 billion yuan and 1.454 billion yuan respectively.

　　As of press time, the pre-sale box office of the second and third day of the Lunar New Year exceeded 220 million yuan and 70 million yuan respectively.

Especially on the third day of the Lunar New Year, the blockbuster new film "Chinese Ping Pong: Jedi Counterattack" will be released, and the competition for this year's Spring Festival will be more intense.

(e company)