"Rabbit Cultural and Creative" design is popular in the Spring Festival market
Our reporter Li Yang
The Year of the Rabbit is approaching.
Among the twelve zodiac signs, the rabbit is an excellent theme for cultural and creative development of the zodiac because of its innocence, cuteness and cuteness.
The entries of the 6th Beijing Cultural Creativity Competition have brought more novel ideas to the "Rabbit Cultural Creativity" in the Spring Festival.
Tudundun, which originated from the historical intellectual property rights of the Beijing Winter Olympics, has become a must-have gift for visiting relatives at home. China Central Radio and Television's cultural and creative "Tuantuan" family has become the most popular cultural and creative in the past three years. Beijing Intangible Cultural Heritage Rabbit Master, Yuanyu Yutu Lord, who evolved from Rabbit Master, entered Xidan Joy City to hold an offline exhibition, attracting many visitors... A variety of high-quality and well-designed "Rabbit Culture and Creation" became popular.
Taking the opportunity of the zodiac to create a new IP of local mythology
On January 19, Xidan Joy City ushered in a group of "moon creatures" - Yuan Maoren (Yutu).
There are hundreds of Yuanmao people of different sizes and shapes, but they all have one thing in common—the shape of a human with a rabbit head.
Some of them wore ancient costumes and played specific roles in the panoramic miniature scene of Beijing in the Ming Dynasty "The Jade Rabbit Talks about Beijing in the Picture of Accumulated Victory in the Imperial Capital"; Published the IP exhibition of the miniature scenes of Yuanmao people in "The Rise of the Tide, Meeting the Rabbit in Yuanmao".
Yuanmao people are the name of the Yutu family group in the Yuan universe.
"To fully tap the local historical and cultural resources, we must make the step of creative innovation fine and detailed to create China's original mythical science fiction IP." said Hu Pengfei, head of Hanzu Art Lab and master of arts and crafts in Beijing, Yuanmao Ren IP The conceptual design of the image is centered on the Chinese Jade Rabbit myth (Legend of the Rabbit Lord in Beijing), and based on the scenes, characters, and ecology of the parallel moon in the Metaverse, to build a systematic story line, content extension, and virtual assets.
At present, Yuan Maoren (Yutu) has started the joint creation of artists.
Master Zhang Tonglu's Cloisonne Studio and Man Jianmin's Lacquer Carving Master Studio have given full play to their respective technological advantages to create real works of Yuanmao people (jade rabbits) with very different styles.
In the future, these works will also become important images of the Yutu family in the Metaverse world, interacting with fans.
From the Spring Festival to the important traditional festivals throughout the year
On January 8th, the main station Wenchuang here brought the 2023 Zodiac Wenchuang "Rabbit Tuantuan" finals to the finals of the 6th Beijing Cultural and Creative Competition; on the other side, China International Television Corporation held a cultural and creative product launch conference, officially The product and the mascot image of the Spring Festival Gala "Rabbit Yuanyuan" were introduced to the market.
Rabbit Yuanyuan in the Wenchuang rabbit family of the main station is the first Spring Festival Gala mascot in the 40-year history of CCTV Spring Festival Gala to complete the original formula through Internet big data analysis.
The image of "Rabbit Tuantuan" is a product of a high degree of integration with folk art.
"The shape of 'Rabbit Tuantuan' is inspired by folk rabbit lamps, and its texture comes from Shaanxi folk art Fengxiang clay sculpture." The relevant person in charge of the main station cultural and creative industry introduced that the whole body of "Rabbit Tuantuan" is full of treasures, and the auspicious cloud patterns on different members of the family , Begonia pattern, pomegranate pattern, copper coin pattern, bronze bird pattern, river cliff seawater pattern, etc. are all inherited from traditional culture.
"Currently, the 'Rabbit Tuantuan' series of cultural creations has become the most popular series of cultural creations in the head office in the past three years. It can be bought in 50 offline high-speed rail station stores, as well as online platforms such as Tmall, Douyin, and JD.com At present, "Rabbit Tuantuan" has designed a series of images that run through traditional festivals throughout the year, such as New Year's Eve, Spring Festival, Lantern Festival, Dragon Boat Festival, Qixi Festival, Mid-Autumn Festival, and Double Ninth Festival.