Sales outlets attributed it to the high intensity of competition with the economic recovery and growing demand

5 variables witnessed by the retail trade sector in the country

• Consumers confirmed that sales outlets have expanded offerings.

  archival

• Abdul Hameed Al-Khashabi: “The sales outlets develop their practices in a way that keeps pace with market changes and consumer orientation.”

picture

Consumers reported that they monitored five variables that the retail trade sector is currently witnessing, indicating that they did not exist during previous periods, even during the spread of the Corona pandemic.

They explained to «Emirates Today», that these variables include initiatives of qualitative offers, such as «midnight sales», in addition to the density of offers offered and not being limited to specific seasons, as well as the expansion of traditional outlets in e-commerce, and the trend for smart shopping services, in addition to Introducing value-added initiatives such as price guarantee.

For their part, outlets officials confirmed the existence of these variables, and attributed them to the high intensity of competition between the outlets with the economic recovery and the growth of consumer demand.

pads

In detail, the consumer, Youssef Ibrahim, said that he monitored various variables in the retail trade sector in the local markets, including the spread of qualitative offers among a number of outlets that did not exist previously, especially “midnight sales” and “mid-week” sales, as well as “weekend” offers. ».

He added that he also noticed a shift in traditional outlets to expand the services of its electronic platforms in a way that is almost close to the work of platforms specialized in e-commerce.

Consumer Mohammed Saeed stated that the retail trade markets are witnessing changes, most notably the trend of a number of outlets to expand the offering of smart services that facilitate the shopping process for consumers, such as guiding them to offers through applications.

He emphasized the continuation of offers of discounts in various outlets throughout the week, and more intensively, compared to previous periods when they were limited to periods of peak seasons or occasions.

cash returns

The consumer, Abdul Rahim Ammar, agreed with Ibrahim and Saeed, that the retail trade is witnessing several variables, including the expansion of sales outlets by announcing price guarantee offers and retrieving goods if it is discovered that there are lower prices in other outlets or granting cash returns when purchasing for different times, in addition to offering rapid delivery initiatives for orders. During periods ranging from half an hour to an hour.

Consumer Khaled Najm stated that these variables were not common previously, whether during pre-pandemic periods or even during the pandemic, pointing out that he had monitored a density of offers while continuing permanently, in addition to the expansion of offering “smart offers”, whether that allow shopping through applications. remotely or that provide smart services to consumers when shopping at outlets.

recovery

For his part, Director of Marketing and Happiness Department at Union Coop, Dr. Suhail Al Bastaki, said that the retail trade markets in the country have witnessed several changes during the recent period as a result of the increased intensity of competition with the growth of sales in the sector in light of the economic recovery and the increase in consumer demand compared to the past two years.

Al-Bastaki explained that one of the most prominent changes taking place in the sector is the expansion and intensity of discount offers, which are no longer limited to specific seasons and occasions compared to previous periods, in addition to the expansion of smart services through applications, including the electronic bill.

expansion

In turn, Abdul Hameed Al Khashabi, the official spokesman for the "Aswaq" group centers affiliated with the Investment Corporation of Dubai, said that the retail trade sector has already witnessed several changes recently, most notably the introduction of quality offers, in addition to the expansion of smart services and the development of e-commerce platforms.

Al-Khashabi attributed these changes to the fierce competition between the outlets, and their tendency to develop their practices in a way that keeps pace with market changes and consumer orientation.

positive policies

In the same context, the Director of Community Relations and Public Relations at the Sharjah Cooperative, Faisal Khaled Al Naboodah, confirmed that the new initiatives and changes in the retail trade sector are positive policies that reflect benefits on consumers and outlets alike.

He said that many cooperatives and sales outlets have worked to develop their e-commerce platforms by expanding the included products, in addition to developing smart application services.

The five variables

■ Qualitative presentations.

■ The intensity of offers and not being limited to specific seasons.

■ Expansion of traditional outlets in e-commerce.

■ Go to smart shopping services.

■ Value-added initiatives such as price guarantee.

New stages

Ibrahim Al-Bahr, an expert in retail affairs, confirmed that the local markets are currently controlled by a number of variables that did not exist during the pandemic or even before, indicating that the sector is heading towards new, more competitive stages.

He explained that the intensive or qualitative offers are primarily aimed at attracting consumers and increasing sales, especially during times of slow demand or even at the end of the week, by competing in offering offers.

Follow our latest local and sports news and the latest political and economic developments via Google news