China News Service, January 19th, the State Council Information Office held a press conference on the 19th.
Xu Xingfeng, director of the Department of Consumption Promotion of the Ministry of Commerce, said at the meeting that during the Spring Festival this year, various offline consumption scenarios such as physical retail, catering, and cross-regional tourism have accelerated, while online consumption has maintained a strong momentum.
According to the research and monitoring of the pre-holiday consumer market by the Ministry of Commerce, preliminary research and judgment shows that the consumer market during the Spring Festival this year will present the following trends.
One is that commodity consumption puts more emphasis on quality.
As the holidays approach, the consumption of daily necessities such as rice, flour, oil, fruits and vegetables remains stable. Sales of traditional New Year’s goods, native products, clothing, flowers and green plants, etc. are growing rapidly. Products with high quality and high cost performance are more popular, and quality-oriented products are more popular. , The characteristics of being affordable are more obvious.
According to the monitoring of business big data, in the first ten days of January, the sales of food, beverages and clothing of key retail enterprises all increased by more than 20% month-on-month.
The second is that catering consumption is more reminiscent of the year.
The recovery of offline catering is speeding up. Many catering companies have launched various New Year’s Eve dinner packages. Well-known time-honored restaurants in Beijing, Shanghai, Wuhan, Jinan and other places have hot reservations for New Year’s Eve dinners. The bookings of some restaurants have more than doubled year-on-year; some catering companies have launched home delivery , door-to-door chef and other services to meet diverse consumer needs.
Third, experiential consumption is more popular.
Traveling, watching dramas, watching movies, watching exhibitions, skiing and other ways to celebrate the festival are more popular among residents.
The booking rate of some B&B rooms in Shanghai, Yunnan and other places exceeds 80%.
The popularity of theaters and cinemas around the country continues to rise. According to statistics from relevant organizations, the pre-sale box office of Spring Festival movies has exceeded 300 million yuan.
The consumption of ice and snow continues to heat up. During the Spring Festival, the number of ski orders in Heilongjiang increased by nearly 60% year-on-year.
Fourth, green consumption is more popular.
The concept of green and healthy consumption is becoming more and more popular, and the sales of green and healthy commodities such as organic food, fitness equipment, and outdoor sports goods are growing rapidly.
According to business big data monitoring, in the first ten days of January, the sales of green and organic food of key retail enterprises increased by 22.8% year-on-year.
In general, during the holiday season, traditional consumption has been upgraded and new consumption has been highlighted, which fully demonstrates the strong resilience and vitality of my country's consumer market.
(China New Finance and Economics)
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