After the emirate was crowned the best global destination in the "Travelers' Choice 2023" awards.

Issam Kazem: Dubai has a unique ability to surprise its guests every time

• Issam Kazem: "Unique landmarks and major events enhance Dubai's attractiveness, and confirm the superiority of its tourism product according to the highest international standards."

• The Museum of the Future is one of the famous landmarks that visitors are eager to explore in Dubai.

  - Reuters

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The Executive Director of the Dubai Corporation for Tourism and Commerce Marketing, Issam Kazim, said that Dubai continues to consolidate its leading position in the global tourism sector, inspired by the vision of wise leadership, stressing that Dubai is distinguished by its unique ability to surprise its guests every time.

Kazim added that crowning Dubai as the best global destination in the “Travelers’ Choice 2023” awards from “Trip Advisor”, the largest travel platform in the world, for the second year in a row, constitutes a new incentive that drives us to enhance our presence among the most prominent tourist destinations in the coming years.

He continued: «Dubai's preservation of its position as the best global destination in the Travelers' Choice Awards from (Trip Advisor) confirms our continued innovative efforts to keep abreast of the latest developments in the travel and tourism sector, and to provide exceptional experiences and offers that meet the aspirations of various groups. Unique landmarks and major events enhance Dubai's attractiveness, and confirm The superiority of its tourism product according to the highest international standards.

He explained: «Dubai's distinction stands out in its unique ability to surprise its guests every time, through a variety of renewable offers that establish its authenticity and ancient traditions.

We have succeeded in highlighting these advantages through a series of global marketing campaigns, and with the support of about 3,000 partners around the world, which contributed to attracting more travel enthusiasts wishing to explore the famous landmarks in Dubai, such as (Museum of the Future) and other unique destinations. ».

Kazim said, "We seek, during 2023 and beyond, to focus primarily on accelerating growth and supporting the many and varied tourism experiences in various fields, including entertainment, shopping, culture, cooking, and others."

2022 achievements

He added: «Within the framework of the directives of our leadership, we were able during the year 2022 to achieve many achievements, as it was a year of transformation that contributed to the development and increase of Dubai's attractiveness to be always in the minds of travel lovers, and also to meet all the needs and tastes of international travelers.

There is no doubt that with the return of global activity, our ability to respond, adapt and evolve, and attract existing and new groups of travelers is essential in Dubai's efforts to benefit from the rapidly growing global tourism scene.

He continued: «We have been keen to provide greater value than any other destination, to contribute to ensuring the continued increase in the number of international visitors, and we will maintain our competitive advantages by consolidating partnership between the public and private sectors, expanding what Dubai offers, as well as launching innovative initiatives and marketing campaigns. Constantly international, to review the ingredients and experiences that can only be experienced in Dubai, which confirm that it is the preferred destination for life, work and visit.

It is noteworthy that the announcement of choosing Dubai at the top of the international classification of the preferred global destinations for travelers for the year 2023 came during the annual ceremony held by “Trip Advisor”, as travelers choosing the emirate, for the second time in a row, is in line with the efforts made to strengthen the emirate’s growing economy, including the tourism sector. This is the second time in history that a global destination has won the title for two consecutive years. 

Most preferred travel destination

Dubai's name has emerged greatly throughout 2022, as one of the most preferred destinations for travel, business and international events, in conjunction with "Expo 2020 Dubai", which attracted about 24 million visits, while the "Trip Advisor" award is the latest addition to the awards received by the emirate.

Dubai continues to win international awards, as a global center in the food and culinary arts sector, in conjunction with the launch of the first “Michelin Guide to Dubai” and the arrival of the famous “Gault & Millo Guide” for high-end cuisine to the emirate in 2022.

• A series of marketing campaigns, supported by 3,000 partners in the world, have contributed to attracting more travel enthusiasts wishing to explore Dubai's famous landmarks.

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