The Paper reporter Ji Simin

　　"I didn't expect it to become popular all of a sudden." Wang Lei is a ground tour guide for a travel agency in Yunnan. He has been engaged in tourism in Yunnan for 10 years.

Lijiang-Dali-Shangri-La-Lugu Lake is the main route of his service.

After the New Year's Day holiday, he clearly felt that tourism in Yunnan has begun to gradually recover.

　　Lijiang: 138,000 passengers were received on the 13th

　　With the adjustment of epidemic prevention and control measures and the popularity of the TV series "To a Windy Place", tourism in Yunnan began to pick up from New Year's Day.

　　"Especially starting from Saturday, January 7th, the number of tour group orders has continued to increase. Our company's current group orders have basically been scheduled after the Spring Festival holiday." Wang Lei said.

　　This is something Wang Lei did not expect.

At the end of December 2022, looking at the still slightly empty Lijiang Old Town, Wang Lei once thought that the recovery of Yunnan's tourism industry would need to wait a few more months for a buffer period.

　　"There will be more people every year when the Spring Festival approaches, but this year it suddenly became popular." Wang Lei predicted that this wave of warming up will continue at least until the end of the winter vacation.

　　The recovery of Yunnan tourism can be clearly felt from the number of tourists in various scenic spots.

　　According to Lijiang Hotline, the number of people entering Lijiang Old Town has increased significantly since January 9. The number of people entering Lijiang Old Town reached a peak of 92,772 on January 13.

The number of people in the same period in 2022 will be 36,106, which is about 2.6 times that of 2022.

According to preliminary calculations, on January 13, Lijiang received a total of about 138,000 tourists.

　　According to Hu Jianghai, head of the Comprehensive Administrative Law Enforcement Detachment of Lijiang Cultural Market, since January 10, Lijiang has received more than 100,000 tourists a day, and there is an increasing trend day by day. Lijiang tourism has begun to recover.

Currently, the Spring Festival holiday (hotel bookings) is basically flat compared to 2019.

It is predicted that during the Spring Festival, Lijiang tourism reception will return to the level of tourism reception before the epidemic.

　　Crowds are constantly pouring in. According to Lijiang Daily, since Lijiang Airport broke 10,000 passengers in a single day on January 7, the daily passenger protection has been growing steadily.

From January 7 to January 16, 10 days before the Spring Festival travel rush, Lijiang Airport guaranteed 12,000 passengers per day, and 14,011 passengers on January 14.

　　The hit drama "To a Windy Place" drives tourism boom in Yunnan

　　Agency statistics show that since New Year's Day, the tourism boom will continue to rise in January 2023, and the Spring Festival holiday will reach its peak.

　　According to Tujia B&B data, as of January 17, Dali, Sanya, Xishuangbanna, Lijiang, Beihai, Shanghai, Chongqing, Xiamen, Beijing, and Chengdu are the top ten most popular cities for homestay reservations during the Spring Festival this year.

Among them, the Spring Festival bookings in Dali, Xishuangbanna, Sanya, and Beihai all increased by more than 6 times compared with last year, and Dali and Xishuangbanna increased by more than 10 times.

　　"It is indeed better than before." said Zhang Chao, the owner of the homestay.

He runs homestays in Dali and Lijiang in Yunnan.

　　The B&B run by Zhang Chao belongs to the middle and high-end grade in the local area.

The B&Bs in Dali focus on Erhai sea view rooms, while Lijiang builds viewing rooms next to the Jade Dragon Snow Mountain.

The two homestays it operates are both about 20 rooms in size.

　　According to Zhang Chao, there are only a small number of vacant rooms in Dali during the Spring Festival.

　　According to the news released on the official WeChat account of the "Yunnan Provincial Department of Culture and Tourism" on January 17, with the popular TV series "To a Windy Place", the popularity of tourism in Yunnan has been ignited.

"Follow Xu Hongdou to eat Dali flower cake", "Travel in Yunnan this Spring Festival", "Always go to a windy place" and other related topics swept all major social platforms, and the popularity of the series made the wind in Yunnan blow Into the hearts of urbanites.

　　Fliggy released news that "Go Where the Wind" was broadcast for a week, and the search volume related to Yunnan skyrocketed, with Dali nearly doubling, Shaxi Ancient Town more than 10 times, and Fengyang Yi skyrocketing 50 times.

According to Baidu Index, the peak value of "Yunnan" and "Dali" Baidu Index increased by nearly 2 times compared with a month ago, and that of "Shaxi Ancient Town" increased by nearly 4 times.

　　According to Li Haizhong, president of the Dali Inn Association, there are about 7,000 homestays and inns in Dali, of which mid-to-high end accounts for 10%.

Between now and the Spring Festival, the overall booking rate of homestays in Dali has reached about 80%, among which the booking rate of mid-to-high-end homestays has exceeded 90%, and the booking rate of ordinary homestays has reached about 70%.

　　Xishuangbanna: Hotel passenger flow has increased by 300%-400%

　　According to the "Xishuangbanna Release", on January 7, the first day of the Spring Festival travel rush, the number of flights at Xishuangbanna Airport reached 65, a year-on-year increase of 550%, and the passenger throughput was about 15,000, a year-on-year increase of 834%, which has exceeded the level before the epidemic in 2019.

　　Xishuangbanna is a tropical humid area south of the Tropic of Cancer. It has natural and rich ethnic cultural resources such as "tropical rainforest, cold resort, harmonious homeland, and mysterious customs". one.

　　At the entrance of the Mantingyu Garden Scenic Area, tourists are bustling, and even the ticket office is full of people.

Tourists put on ethnic Dai costumes and took pictures in various places in the scenic area.

In the past week, the number of tourists in Mantingyu Garden Scenic Spot has continued to rise, exceeding 10,000.

　　"Spring City Evening News" reported that the arrival of tourists has ushered in the spring of the hotel accommodation industry. At present, the hotel reservations in Gaozhuang Xishuangjing Scenic Area are almost fully booked, and the hotels in the urban area are also booking hotly.

From the end of December 2022, the passenger flow has been gradually increasing. As of now, the passenger flow of Gaozhuang Xishuangjing Hotel has increased by nearly 300%-400%.

According to reports, most of the tourists are from outside the province, 60-70% are from the north, and there are also some tourists from Sichuan and Yunnan provinces. Most of them travel as a family, and the average stay is about three days.

At present, the passenger flow is still growing and is expected to continue until after the Spring Festival.