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An Internet shopping mall with one million members is in danger of being suspended.

Although it sold products at low prices and aggressively operated, it did not make a profit, but the situation on other similarly operated sites is not very different, so there are concerns about consumer damage.



This is reporter Jung Joon-ho.



<Reporter>



This is a 'Bogo Play' site that sells ultra-low discount products through live broadcasting.



The service is almost suspended, with some customers who recently bought something here automatically canceling their orders.



As Bogoplay entered the rehabilitation process due to financial difficulties, some companies have not received sales payments for several months.



[Food vendor: What was sold in November should have been paid in December, but I haven't received a deposit now for this November.

I'm organizing all the details that need to be settled.

I can't get it.]



Founded in 2019, Bogo Play has grown to around 1 million subscribers through aggressive sales, such as returning a portion of sales to consumers as points when purchasing products.



Last year, we also received an investment of 11 billion won from large domestic and foreign investors such as CJ and SK.



The company ran out of investments while growing in size while enduring losses, and as additional investments were cut off amid high interest rates and an economic recession, the company fell into crisis.



If the operation is suspended, the accumulated points cannot be used, and consumers are expected to suffer damage.



Bogoplay told reporters, "It has become difficult to pay due to poor cash flow."



Domestic investment in startups last month decreased by 33% compared to the previous year.



Consumers are required to pay attention amidst the evaluation that the crisis of startups that have lived on investment without a clear profit model is in full swing.



(Video coverage: Park Jin-ho, video editing: Choi Hye-young)