On January 17, Kuaishou officially announced a cooperation with China Central Radio and Television "2023 Spring Festival Gala".
Users go to Kuaishou, search for "Spring Festival Gala", and then they can make an appointment for the live broadcast of the Spring Festival Gala on the main station.
Watch the Spring Festival Gala on Kuaishou starting at 20:00 on January 21
This is also the fifth consecutive year of Kuaishou’s in-depth cooperation with the main station’s Spring Festival Gala since 2019. Kuaishou will provide a fast and convenient way for Chinese around the world to watch the 2023 main station’s Spring Festival Gala through live broadcast, on-demand and short videos, and create high-quality and rich content. audiovisual experience.
On New Year’s Eve, users can watch the 2023 Spring Festival Gala on the official matrix of Kuaishou platforms such as Kuaishou, Kuaishou Extreme Edition, and Kuaishou Concept Edition.
At that time, users can also participate in the "2 billion in Kuaishou" red envelope activity. Kuaishou's "Family Years" will accompany users on the New Year's Eve. Good luck draws millions of dollars. The limited-time red envelopes will keep grabbing, good luck on New Year's Eve, and welcome the new year with joy.
As a leading platform for short videos and live broadcasts, Kuaishou has cooperated with CCTV Spring Festival Gala and many satellite TV Spring Festival Gala for many years, and has built a solid IP foundation for "watching the Spring Festival Gala on Kuaishou".
In 2022, Kuaishou will join hands with CCTV and 11 satellite TV Spring Festival Gala, attracting more than 140 million users to watch the live broadcast, with a total viewership of more than 260 million live broadcasts, and a total of more than 5 billion views of related topics.
Watching the Spring Festival Gala on Kuaishou has become the first choice of more and more users during the Spring Festival.
This Spring Festival, users can not only watch the 2023 Spring Festival Gala on Kuaishou, but also the number of local media that cooperates with Kuaishou to broadcast the Spring Festival Gala has continued to increase in the past two years. 17 provincial and municipal TV stations will use the form of "short video + live broadcast" this year The veterans presented different flavors of the Spring Festival Gala "New Year's Eve Dinner".
In addition, Kuaishou will also launch all copyright resources of the main station Spring Festival Gala from 1983 to 2022, presenting an audio-visual feast of the Spring Festival Gala to users, so that everyone can have a full-fledged Spring Festival.
Go to Kuaishou, search for "Spring Festival Gala", watch the Spring Festival Gala with your family, and welcome the Year of the Rabbit with good luck!