Dong Rongjie, CEO of Huya, reviewed the achievements of the past year at the company's online annual meeting held on January 16, and shared the industry structure and business development direction in 2023.
Huya CEO Dong Rongjie
High-quality content and product technology innovation enhance experience and build a solid business foundation
In terms of platform content, Huya continues to build a diverse copyrighted event system, self-produced e-sports events and pan-entertainment programs, bringing rich and interesting content to users.
In 2022, Huya will live broadcast copyright events including "League of Legends Professional League (LPL)", "League of Legends Global Finals (S12)" and "King of Glory Professional League (KPL)", and the cumulative number of viewers will increase compared with the previous year. positive growth.
Huya also provides users with wonderful self-made content such as "Huya King of Glory Thunder Series", "Huya Huya Cup Peace Elite All-Star Invitational Summer Tournament" and "Huya Kung Fu Carnival Season 6", which are very popular among users.
In terms of products and technologies, Huya is actively exploring and bringing new interactive experiences to users.
For example, the "Huya" section launched by Huya Live App 10.0 deeply integrates community functions and enhances users' interactive experience and stickiness; The game” function has been launched, and the “one-click human voice removal” function has been launched to enjoy a greater degree of freedom in watching games, and it has become the first live broadcast platform in China that supports full-device HDR.
In addition, Huya has also continuously improved the output of video content, integrated it into the product community, and enhanced the content richness of the platform through the linkage of live broadcast and video content.
By continuing to provide users with rich games, videos and entertainment content, Huya has further consolidated its business foundation; at the same time, Huya has made innovative attempts in the field of product technology to bring users a better live interactive experience and gain positive feedback: 2022 In the third quarter, the MAU (monthly average active users) of Huya live streaming mobile terminal reached 86 million, achieving year-on-year and quarter-on-quarter growth.
User stickiness increased steadily, and the retention rate of the mobile terminal continued to remain above 70% for the next month.
The video business is developing rapidly, and the penetration rate of video content will hit a new high in December 2022.
Focus on the development of international business in key regions Continue to improve compliance capabilities and practice corporate social responsibility
After the strategic adjustment of the international business Nimo TV, it focuses on the development of key countries and regions such as Vietnam, Indonesia and the Middle East; while developing live game broadcasting, it also increases the layout of pan-entertainment content.
In addition, Nimo TV has deeply cultivated the localized market and launched a wealth of operational activities that fit the characteristics of the local market.
This series of actions promotes more efficient international business.
In terms of business compliance and content security, Huya continues to strengthen security management, compliance management, strengthen personal information protection, crack down on black and gray products on the Internet, and purify the platform ecology.
In 2022, the Huya platform launched the industry's first live broadcast real-time noise reduction coding system to protect content security.
Huya is also actively fulfilling its corporate social responsibilities. Through the innovative form of "live broadcast +", it will continue to output positive energy content in areas such as rural revitalization, seedling protection, and clear network. In 2022, it will carry out more than 8,000 positive energy live broadcasts throughout the year.
In addition, Huya teamed up with public welfare organizations and platform anchors to launch activities such as the "Huwei Homeland" environmental protection charity plan and the "Dream Set Sail" support plan for disabled anchors. Broaden the employment methods of disabled anchors and arouse widespread social resonance.
Consolidate core capabilities Seek new business growth points Uncover potential in the field of game and e-sports live broadcasting and grow together with the industry
In Dong Rongjie’s opinion, “In the past year, although we faced some challenges from the external environment on the way forward, we paid more attention to improving the company’s own capabilities and maintained our industry’s dominant position.” Facing a new year where opportunities and challenges coexist , Dong Rongjie said that Huya will continue to maintain a cautiously optimistic attitude.
He pointed out that "the company will adhere to a steady pace at the strategic level, maintain the keynote of cost reduction and efficiency increase, and strengthen user service capabilities, high-quality content production capabilities and product technology innovation capabilities'".
Talking about the direction of business development in 2023, Dong Rongjie pointed out, "Although Huya's market share is still stable and the current market competition is more rational, we still need to actively explore the diversified development of business ecology, and seek new opportunities while consolidating the live broadcast business. The business growth point.” Among them, including accelerating the development of the video business, making it a new growth driver.
Huya will continue to strengthen cooperation with game manufacturers to connect the upstream and downstream of the game industry; it will also further explore the commercial value of platform anchors.
These efforts will help broaden Huya's revenue channels, which in turn will have a positive impact on revenue.
In terms of international business, it is expected that Nimo TV will serve as a bridgehead to continuously improve the localization process of games and pan-entertainment content, explore and enrich business opportunities, and achieve sustainable development.
As an emerging sports culture, e-sports culture has won the attention and favor of young people around the world. The spirit of e-sports also inspires people to make breakthroughs and grow with a healthy body and an optimistic heart.
Over the years, the labels of "game" and "e-sports" created by Huya have been deeply rooted in the hearts of the people.
Under the background that e-sports will become an official competition event of the Asian Games for the first time, Huya will further explore the potential of the platform in the field of game e-sports live broadcast, and grow together with the industry.