On the eve of the Spring Festival, after the "2023 Goods Festival", Pinduoduo took over the line and launched the "No Closing for the Spring Festival" campaign, continuing to distribute New Year benefits to consumers, and ensuring the price and stable supply of the "vegetable basket" and "New Year's Eve dinner" for the Spring Festival.
It is reported that during the event, Pinduoduo specially launched a series of activities such as fresh food venues, home furnishing venues, home appliance venues, new clothes venues, cute pet venues, etc., fully covering the needs of consumers during the Spring Festival, and through tens of billions of subsidies, 200 minus 30, cross-border We will continue to distribute New Year benefits in the form of store full discounts, etc., to ensure that consumers can buy Spring Festival "vegetable baskets" at a reasonable price, and have a happy and prosperous Spring Festival.
In order to add more warm moments to the gatherings of relatives and friends during the Spring Festival, the "Never Closed During the Spring Festival" venue has also specially launched the "Multiple Group" gameplay. Invite three to five relatives and friends to start a group. High-quality New Year's goods, but also enjoy more affordable prices.
It is understood that the event will last until January 30. Users can open the Pinduoduo app and go directly to the main venue of the event through the "Spring Festival is not closed" entry at the bottom of the home page, or search for "Spring Festival is not closed" and "not closed".
▲During this event, the platform specially launched the "multi-person group" gameplay, and three or five relatives and friends can form a group, adding more family moments to the Spring Festival gathering.
"During the non-closing activities during the Spring Festival, the platform specially opened up a special subsidy session of tens of billions, focusing on imported fresh products such as cherries and black tiger shrimps, as well as domestic high-quality new year products such as Dandong strawberries, Inner Mongolia mutton, and Jinhua ham, so that consumers can spend more than 100 billion yuan on new year products. Prepare a more sumptuous New Year’s Eve dinner at a more affordable price.” said the person in charge of Pinduoduo’s “No Closing During the Spring Festival” project.
In addition, the "No Closing for the Spring Festival" event also cooperated with Yili, Philips, TCL, Panasonic, Hanshu, Red Elephant and other brands to provide consumers with extra benefits, focusing on home appliances, cosmetics, Ribai and other hot spring festivals. Products are subsidized preferentially.
Among them, Yili has recently launched a series of activities such as Pinduoduo's "New Year's Shopping Festival" and "Spring Festival is not closed", and has launched a variety of custom gift box products for the Spring Festival such as Guliduo.
▲Affected by the snowfall and cooling in various places, the "Spring Festival is not closed" specially launched the "10,000-person group" activity of heaters, which not only brings the taste of the past to consumers, but also sends warmth.
Recently, all parts of the country have ushered in snowfall and cooling weather, and heaters have become a popular home item during the Spring Festival. Channels such as Ten Billion Subsidy and Ten Thousand Group provide special subsidies for heaters such as Midea, Haier, and Gree, bringing the taste of the New Year and warmth.
Among them, Haier's baseboard heaters were popular among consumers as soon as they opened a group, and they rushed to the top of the category's best-selling list in just one hour.
During the Spring Festival, the continuous hot sales of various new year products also brought peak challenges to express logistics.
It is reported that in order to ensure that the New Year’s goods can be delivered to consumers as soon as possible, Pinduoduo also provides logistics support to participating merchants, especially agricultural product merchants, to ensure that agricultural products from major agricultural production areas can reach the “New Year’s Eve dinner” table directly.
At the same time, merchants from all over the country are also actively coordinating warehouse and logistics resources to ensure the supply during the Spring Festival.
After the launch of the "No Closing for the Spring Festival" campaign, many brands and merchants actively participated, and a cutting-edge brand mainly engaged in prefabricated semi-finished products also signed up immediately.
So far, the brand's siu mai, chicken rolls, egg tarts and other categories have achieved rapid growth.
Among them, the sales of egg tarts increased by more than 300% month-on-month.
"In order to bring a better experience to Pinduoduo consumers, we have upgraded our logistics services and set up 12 logistics warehouses across the country. Most orders from Pinduoduo's official flagship store can be delivered the next day." According to the brand's operation The person in charge said that at present, the company team is still actively coordinating product, human and logistics resources, and is fully preparing for the Spring Festival supply.
"Since the launch of the event, the enthusiasm of consumers for preparing new year's goods has continued to rise, and various new year's products such as dumplings, glutinous rice balls, meat, and fried seeds and nuts have achieved varying degrees of growth." In the following activities, the platform will also cooperate with more brands and merchants to continue to distribute Chinese New Year benefits, so that consumers can enjoy more benefits.