China News Service, Guiyang, January 16th (Reporter Zhang Wei, Yuan Chao and Qu Honglun) Guizhou Province is the core area for the production of Maotai-flavored liquor. The Maotai-flavored liquor industry has become the largest industry in Guizhou, and it can be called the "ballast stone" of industry.
At the two sessions of Guizhou Province held here, representatives and committee members suggested that Guizhou should base itself on resource endowment and industrial foundation, and make every effort to build an important liquor production base in the country.
In recent years, the Maotai-flavored liquor industry in Guizhou has ushered in a period of rapid development. Under the leadership of the leading enterprise Moutai Group, other famous brands in the region have risen rapidly and become the most important growth pole of Guizhou's economy.
Data map: Guizhou wine enterprise packaging.
Photo by Qu Honglun
In 2022, the "Opinions on Supporting Guizhou to Break New Paths in Western Development in the New Era" issued by the State Council pointed out that Guizhou should be supported to give full play to the advantages of the origin and main production area of Maotai-flavored liquor in the Chishui River Basin, and build an important national liquor. Production base.
Guizhou Maotai-flavored liquor industry is also ushering in new opportunities for development.
The work report of the Guizhou provincial government stated that in 2023, Guizhou will promote the high-quality development of the Maotai-flavored liquor industry; focus on building an important liquor production base in the country, accelerate the construction of key liquor enterprises’ technological transformation and capacity expansion projects, and make large and powerful enterprises; continue to promote "Three batches" (promote the standardized development of the Maotai-flavored liquor industry in the Chishui River Basin, merge and reorganize a batch, upgrade a batch on the spot, clean up and rectify a batch), cultivate more high-quality enterprises above the standard, and standardize the development of small and medium-sized enterprises Enterprises, the added value of the liquor industry increased by more than 10%.
Data map: Guizhou wine production.
Photo by Qu Honglun
Xishui County, Zunyi City, Guizhou Province is one of the industrial agglomerations of Maotai-flavored liquor.
Ran Chongqing, deputy to the Guizhou Provincial People's Congress and magistrate of Xishui County, is full of confidence in the development of Guizhou's Maotai-flavored liquor industry. "Xishui County strives to achieve a production capacity of 200,000 kiloliters of liquor by 2023, and an output of 170,000 kiloliters."
For the realization of the goal, Xishui County needs to complete the "three major tasks".
Ran Chongqing told reporters from Chinanews.com that Xishui County will fully support Xijiu Group to become bigger and stronger, speed up the completion and commissioning of the first phase of the technical transformation project of the company, and start the construction of the second phase of technical transformation project as soon as possible; fully support the 30,000 tons of Maotai 201 factory sauce Fragrant series wine technical transformation projects and supporting facilities projects, etc., strive to put the projects into production and reach production as soon as possible; accelerate the promotion of a series of wine companies and Maotai-flavored liquor production projects in the Lianfeng area to start construction as soon as possible, and complete and put into production as soon as possible.
Data map: Guizhou wine production.
Photo by Qu Honglun
Ran Chongqing, together with several representatives, proposed to promote the construction of the Lu-Zun high-speed railway, "This proposal coincides with the ideas of the representatives of the Sichuan Provincial People's Congress. Chongqing Economic Belt."
Zhu Guojun, deputy to the Guizhou Provincial People's Congress and general manager of Guizhou Zhenjiu Brewing Co., Ltd., said in an interview with a reporter from Chinanews.com, "In recent years, Zhenjiu has continued to invest and started the construction of six brewing base projects. The overall planning and layout are also based on a comparison. A good future is also an investment and arrangement based on confidence in the industry."
"We have confidence in the future development, and we are also determined to do a good job in the enterprise." Zhu Guojun said that we must seize opportunities, keep the bottom line of quality and ecology, and make the enterprise bigger and stronger.
"Moutai Group is the 'aircraft carrier' of Guizhou's Maotai-flavored liquor industry, and we are positioned as a 'frigate'. We must continue to grow bigger and stronger, and make our family stronger. As for how large the scale can be in the future, this is based on the It depends on changes in market conditions, but I believe it will definitely get better and better."
Data map: Guizhou Wine Expo site.
Photo by Qu Honglun
In order to promote the high-quality development of the Maotai-flavored liquor industry, Zhu Guojun suggested that on the one hand, it is necessary to make overall plans for the cultivation of sorghum with red tassels in Guizhou, strengthen financial and policy support for farmers, and ensure the stability of grain prices; Industrial intellectual property protection.
"Starting from a single seed of wine making, we must strictly control the whole process and always strictly control product quality." Chen Huan, a representative of the Guizhou Provincial People's Congress and a staff member of the Quality Department of Guizhou Xijiu Investment Holding Group Co., Ltd., suggested that sauce-flavored liquor enterprises should be based on To ensure product quality as a mission, increase the control of the quality of liquor, strict quality standards, so as to promote the high-quality development of the liquor industry.
"Bordeaux red wine, Scotch whiskey, and Guizhou sauce wine are all brands of production areas, and they should be shared, built, and shared." Zhu Wei, a member of the Guizhou Provincial Political Consultative Conference and the first rotating chairman of the Guizhou Liquor Enterprise Chamber of Commerce, said in an interview with a reporter from Chinanews.com , "Guizhou production area will be a continuous hot word in the liquor industry in the next ten years. Guizhou production area IP creation needs a milestone breakthrough. The starting point must be high and the potential energy must be large in order to create a 'Guizhou sauce-flavored liquor'. The brand of the production area has paved the way."
Zhu Wei called on wine companies in Guizhou to develop together and strengthen brand awareness.
"As the Chamber of Commerce of Liquor Enterprises in Guizhou Province, our own positioning is to integrate resources, create models, and build platforms to help all member companies embrace this development opportunity, start the brand of Guizhou Maotai-flavored liquor production area, and share this development dividend." (Finish)