Chinanews.com, January 18 (Xie Yiguan, reporter from Chinanews Finance and Economics) "Everything welcomes the Spring Festival, and the end of the year is tonight." The "footsteps" of New Year's Eve are getting closer and closer, and the New Year's Eve dinner reservations are getting hotter.
According to a reporter from Zhongxin Finance and Economics, some well-known restaurants in Beijing are in short supply for New Year's Eve dinners, and some "time-honored" New Year's Eve dinner rooms are running out, and some have been completely sold out.
The New Year's Eve dinner delivery service and the New Year's Eve dinner pre-made dishes have also ushered in peak sales.
Data map.
Photo by China News Agency reporter Li Xuefeng
Reservations for New Year’s Eve dinners at well-known restaurants are booming
"Now the private rooms for the New Year's Eve dinner have been booked, and there are no private rooms for New Year's Eve lunch." On the 17th, the staff of the Emei Restaurant head office told reporters, "There are still tables in the lobby on New Year's Eve, so we need to come early."
According to the staff, this year the head office of Emei Restaurant has launched a variety of set meals for the New Year's Eve dinner, with prices ranging from 699 yuan to 1888 yuan.
Not only the Emei Restaurant, but also the staff of a store in the "time-honored" Hongbin Building also told reporters that reservations for New Year's Eve dinner this year are particularly popular.
"The private rooms on New Year's Eve have been booked very early. At present, the New Year's Eve set meal can still be booked in the lobby on the first floor, but you have to come and pay a deposit in advance. The private rooms on the first day of the New Year are also fully booked."
The New Year's Eve has not yet arrived, and the employees of the "time-honored" Quyuan Restaurant are already busy.
"The past few days have been very busy, and the private rooms at noon and evening are full." The staff of Quyuan Restaurant said, "This year's New Year's Eve dinner is divided into two rounds, and now there is only a small and a half bag left. The private room at noon on New Year's Eve is gone."
In addition to the traditional "time-honored" restaurants, Huda Restaurant, a well-known "Internet celebrity" restaurant in Beijing, opened reservations for the New Year's Eve dinner for the first time this year.
"Through the recent New Year's Eve dinner reservations and other data, we found that offline consumption is recovering at an accelerated rate. This year's Spring Festival is expected to be an inflection point in the industry's consumption recovery." Zhang Shengtao, head of operations at Huda Restaurant, introduced.
According to data provided by a life service platform, as of January 16, online orders for "New Year's Eve dinner"-themed dine-in set meals have increased by 118% week-on-week, and the demand for reunion dinners with 8-10 people is the highest.
The acceptance of online New Year's Eve dinner is getting higher and higher
It is difficult to book a suitable private room for the New Year’s Eve dinner in a restaurant, so many people turn their attention to the New Year’s Eve dinner delivery service that can deliver the restaurant’s signature dishes to their homes.
The picture is provided by Li Rui, a takeaway New Year's Eve dinner
According to data from a food delivery platform, from January 4th to January 8th, the keyword search volume of "New Year's Eve dinner delivery" increased by 4 times year-on-year, and the keyword search volume of "New Year's Eve dinner reservation" increased by 2 times year-on-year. The number increased 20 times compared to the same period last year.
Recently, a reporter from China New Finance and Economics searched for "New Year's Eve dinner" on the takeout platform and found that many restaurants have launched New Year's Eve dinner takeaway packages, with prices ranging from a few hundred yuan to several thousand yuan. Serve.
Faced with restaurants launching New Year’s Eve dinner delivery one after another, many consumers are concerned about whether the New Year’s Eve dinner delivery is consistent with the taste and quality of the dishes tasted in restaurants.
The staff of the head office of Emei Restaurant, which offers online New Year’s Eve dinner delivery, told reporters, “The dishes for New Year’s Eve dinner delivery in the store are of the same quality and price as the off-the-shelf meals, and you can directly purchase the New Year’s Eve dinner set meal online.”
"Online consumers will pay more and more attention to quality when ordering takeout, especially family dinners like New Year's Eve dinner. As long as the quality is in place and the price can meet the needs of different consumers, then everyone will be more accepting of online New Year's Eve dinner. It’s getting higher and higher.” said Ning Yuguang, Chinese food operation manager of China World Hotel.
Ning Yuguang said that with the gradual recovery of catering, everyone's consumer demand is getting stronger and stronger. It is expected that this year's Spring Festival online and offline New Year's Eve dinner will usher in a sales peak.
Prefabricated New Year's Eve dinner also ushered in peak sales
"I was in Beijing for the Spring Festival last year. If I made the New Year's Eve dinner by myself, it would be troublesome to prepare, and the taste could not be guaranteed. I bought semi-finished products in advance, and the taste was not bad. This year, I will consider buying some to bring back to my hometown." Xiaoyu, who is currently working in Beijing told reporters.
Data map: Customers are buying "New Year's Eve dinner" prepared dishes.
Photo by Zhang Lang
Nowadays, prefabricated dishes are becoming more and more popular. Whether it is online platforms, offline restaurants, or supermarkets, you can buy a wide variety of prefabricated dishes.
As the Spring Festival approaches, various online and offline channels also seize the opportunity to launch a variety of pre-made dishes for the New Year’s Eve dinner.
According to preliminary statistics from the Shanghai Catering and Cooking Industry Association, the supply of prepared dishes for New Year's Eve this year has increased by nearly 20% compared with the same period last year.
With people's enthusiasm for buying, prefabricated dishes also ushered in a sales peak.
According to the monitoring of key e-commerce platforms by business big data, within 10 days after the launch of the "2022 National Online New Year's Shopping Festival", semi-finished dishes were sought after, and sales of pre-made dishes increased by 45.9% year-on-year.
According to data from a fresh food e-commerce platform, sales of New Year’s Eve dinner-related dishes increased by 500% year-on-year.
The platform jointly launched the "New Year's Eve Dinner Package Delivery" series launched by well-known restaurants around the world, and 8,000 New Year's Eve dinners have been booked within a week.
The reporter noticed on an e-commerce platform on the 17th that the sales of pre-made New Year’s dishes and New Year’s Eve set meals launched by some merchants are booming, and the pre-made New Year’s dishes sold by "time-honored brands" are still out of stock.
Data map: New Year’s Vegetable Sales Area of a supermarket under a certain RT-Mart in Beijing.
China-Singapore Finance and Economics reporter Xie Yiguan
This year, supermarkets such as RT-Mart and Hema also launched pre-made New Year dishes.
In a supermarket under RT-Mart in Beijing, a variety of pre-made Chinese New Year dishes are on sale, including dried bamboo shoots, beef brisket, Sichuan-flavored pork with sand, braised beef tendon, and a sign saying "New Year's dishes are on the books" is erected in a corner of the special area.
A staff member of the supermarket told the reporter, "Now the New Year's vegetables are selling well. If you want to buy a group, you can call to make a reservation."
This year, how do you plan to eat for the New Year's Eve dinner, at home or in a restaurant?
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