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The tourism market is heating up rapidly and will usher in a long-lost spring.
At the same time, with the optimization of entry and exit policies, outbound tourism is also slowly recovering, but overall recovery still takes time.
"Even my sister, who wrote a resignation letter and said that the world is so big, is gradually overwhelmed by the trivialities of life and endless work." Li Xiaoqing, who lives in Longhu Xiyuan, Chongqing, said on January 15 that the former "rabbit" is like a brocade. , Young people's desire to travel has been activated again.
"As an important scene of communication between people and between countries, travel is indispensable and an important source of happiness in life. We deserve to maintain confidence and patience in it." Liang Jianzhang, Chairman of the Board of Directors of Ctrip Group, said, Traditional advantageous tourist destinations represented by Yunnan, Hainan, and Xinjiang are recovering strongly, and a number of emerging tourist destinations of the "minority" type are emerging. Rural ecology, outdoor tourist destinations and travel methods are more popular.
The market is booming, and inter-provincial travel orders account for more than 70%
According to the data center of the Ministry of Culture and Tourism, during the New Year's Day holiday in 2023, there will be 52.7134 million domestic tourist trips nationwide, a year-on-year increase of 0.44%, returning to 39% of the same period during the New Year's Day holiday in 2020; domestic tourism revenue will be 26.517 billion yuan, a year-on-year increase of 4.0% , recovered to 35% of the same period during the New Year's Day holiday in 2020.
According to the data from Tianyancha, there are currently over 4.54 million tourism companies in my country, and there are 91,000 related companies in Chongqing alone.
At the beginning of the new year, Chongqing's business district is full of people, and the sales volume of key commercial enterprises has increased significantly... Stimulated by policy guidance and a series of promotional activities, the city's consumer market has shown a clear recovery trend.
Monitoring data from the Chongqing Municipal Commission of Commerce shows that during the New Year's Day holiday, the retail sales of major business districts and key monitored commercial and trade enterprises reached 7.285 billion yuan.
"The popularity of tourist check-in is recovering well, and many foreign tourists account for a large proportion!" Feng Jianping, the person in charge of the Jianghu Cuisine Jiefangbei Store in Yangjilongfu, Chongqing, told reporters. There has been a significant increase, "especially driven by the consumption promotion activities of relevant departments, we are more confident in the popularity of consumption during the Spring Festival"!
To feel the most authentic taste of the New Year, of course you can't miss the ancient city of Langzhong.
Langzhong Ancient City is located in the northern part of the Sichuan Basin, 300 kilometers away from Chengdu and even closer to Chongqing. It is within the Chengdu-Chongqing Economic Circle and has a history of more than 2,300 years.
Here, the Jialing River is surrounded by water on three sides, surrounded by green mountains on all sides, the mountains and rivers are in shape, and the scenery is beautiful.
The ancient city of Langzhong is the birthplace of the Spring Festival and also the "Hometown of Chinese Spring Festival Culture".
In the past week, the bookings of air tickets for the Spring Festival in Chongqing increased by more than 20% year-on-year, and the bookings of high-star hotels for small holidays increased by more than 50% year-on-year.
Shanghai, Guangzhou, Shenzhen, Beijing, Hangzhou, Nanjing, Haikou, Wuxi, Ningbo, Sanya, etc. have become the popular sources of tourists to visit relatives and travel in Chongqing during the Spring Festival.
Chongqing is also on the list of popular destinations for long-distance travel during the Spring Festival this year.
"The Spring Festival holiday will become the most anticipated Spring Festival tourism market since the epidemic." Last weekend, Dai Bin, President of the China Tourism Research Institute and Director of the Data Center of the Ministry of Culture and Tourism, came to Wanzhou, Chongqing to attend the Three Gorges Cultural Tourism Development Forum on the Yangtze River. According to the "2023 Spring Festival Travel Weathervane" released by Fliggy, a well-known domestic comprehensive travel service platform, the number of travel bookings for the 2023 Spring Festival has increased by more than 70% year-on-year.
Mass travel to see the most beautiful spring
"Recently, there are too many villa orders, and there are more flights to Phuket. Many Chinese people choose to invite friends and friends to rent out villas for a warm winter." A salesman of a private customized travel company in Chongqing said that the orders of domestic tourists have recently It broke out in a straight line, and I was busy with code words to communicate with customers and place orders from morning to night, and high-end hotels and villas in Thailand began to increase their prices one after another. Often, the prices had changed before the posters could be updated.
The National Tourism Administration of Thailand has previously estimated that Thailand will receive 20 million international tourists in 2023.
After China announced the liberalization of its entry policy, Thailand quickly raised the target to 25 million.
In order to enhance citizens' awareness of traditional culture, Chongqing Wanzhou will create a national style cultural scene in Tiansheng City during the Spring Festival.
In this feast of national style, tourists are invited to have fun and travel together.
Yuzhong District, the mother city of Chongqing, will bring tourists to experience the charm of the city that never sleeps during the Spring Festival this year. Night tours, night appreciation, night play and other night-related activities emerge in endlessly; Huguang Guild Hall will bring Chongqing citizens and tourists a grand folk culture Meal - Yuwang Temple Fair, a traditional folk custom event during the Spring Festival; Chongqing Tiandi and trend artist Zhang Ge brought the first exhibition of Nami Rabbit in Chongqing. Nami Rabbit appeared in various fancy poses in various areas of the venue, bringing people into a fantasy world of fairy tales .
The scene of the "Great Migration" of returning home to visit relatives and travel for the New Year seems to have returned to before the epidemic.
According to Ctrip data, as of January 15, orders for long-distance travel during the Spring Festival holiday accounted for 70%, and long-distance travel orders increased by 72% year-on-year.
While inter-provincial travel has become the mainstream, ice and snow tourism is still one of the most popular travel themes during the Spring Festival.
In addition to typical ice and snow tourism cities such as Changbai Mountain and Harbin, ice and snow tourism attractions and projects in major cities across the country have also attracted the attention of travelers.
According to the same journey travel data, the popularity of travel searches for Beijing Shichahai Ice Rink increased by 76% year-on-year.
It will take time for the tourism industry to fully recover
There are still a few days before the Spring Festival, and the tourism market is heating up rapidly.
As the demand for medium and long-term travel continues to recover, the warm south has become the preferred destination for most tourists, including Sanya and Dali, which are popular places during the Spring Festival holiday, and the volume and price of air tickets and hotels are on the rise.
At the same time, with the optimization of entry-exit policies, outbound tourism is also slowly recovering, but the overall recovery of outbound tourism still takes time.
Facing consumers' continuous release of travel needs, many tourism companies have also launched related outbound travel products for the Spring Festival holiday.
It is understood that Fliggy has set up a venue for outbound travel during the Spring Festival, and has specially set up an inquiry channel for the entry and exit policies of various countries and regions around the world, allowing consumers to inquire about the latest entry and exit requirements of overseas destinations and boarding regulations with one click.
The "flight + wine" independent travel products in some overseas destinations have been launched one after another, and corresponding outbound travel customization services can be provided according to the needs of different customers.
"At present, most long-distance flights will not resume until March. It can be expected that the truly large-scale inbound and outbound tourism market will usher in a peak around the May Day holiday." Tourism Science, Beijing International Studies University Professor Gu Huimin of the college said so.
"It has just been opened, and there is still a long way to go before it can fully recover! The epidemic's 'blocking tiger' has been cleared, and it is necessary to respond to the characteristics of this year and add fire to the tourism industry." Lu Mengxi, director of the Meituan Culture and Tourism Research Institute, told reporters. , Compared with previous years, this year's Spring Festival tourism market also has some significant changes.
The booking cycle of users has been lengthened again, and more bookings have been made in advance, so the Spring Festival booking peak has come earlier; the travel time of users has become longer, and the demand for returning home and vacations has increased before and after holidays; the stay of users in hotels has become longer, and hotels The types of business are becoming more and more abundant, and the trend of destination is obvious.
Mo Yuanming, a researcher at the Coordinated Development Center of the Shuangcheng Economic Circle of Chongqing Technology and Business University, believes that due to the impact of the epidemic, the Spring Festival tourism market has continued to slump in the past three years, but this year's Spring Festival is expected to recover quickly. The Spring Festival tourism economy will grow strongly and will further increase Stimulate the prosperity and development of urban consumption.
Mo Yuanming suggested that, in order to better boost urban consumption, under the guidance of the central government’s strategy to expand domestic demand, cities should seize consumption hotspots such as the Spring Festival to promote consumption, especially tourism consumption, introduce a number of policies to promote tourism consumption, and take multiple measures to speed up consumption. Cultivate new forms of consumption such as Spring Festival tourism economy and township economy, give full play to the role of policy vane, and enhance the combination effect; at the same time, further optimize the business environment, strengthen market supervision, and continuously enhance the vitality of the main body of the Spring Festival tourism consumption market and the willingness of tourists to consume, driving the city Both the economy and the township economy are developing at the same time, and both supply and demand are booming.
Li Guo