Chinanews.com, January 15. According to news from the "Shanghai Business" public account on the 15th, as the impact of the epidemic gradually subsides, the Spring Festival New Year's Eve dinner market in 2023 has gradually entered a stage of recovery, showing a scene of both dine-in reservations and prepared food takeaways. .

　　Dine-in reservations rebounded rapidly

　　The 2023 Spring Festival New Year's Eve dine-in meal was launched in November last year, and it was difficult to book a table in a private room, and there was little room to book in the lobby.

However, due to the impact of the social spread of the epidemic in December, the cancellation of reservations for the New Year's Eve dinner was as high as 50%.

As the impact of the recent epidemic has gradually subsided, the rebooking rate of unsubscribed dine-in meals for the New Year’s Eve has increased rapidly, and the dine-in reservations for the New Year’s Eve have reached more than 80%.

　　Prepared dishes are popular for takeaway

　　Due to the epidemic, prefabricated dishes have been known and accepted by more and more consumers in recent years.

With the development of prefabricated dishes becoming more and more mature, prefabricated dishes have become a hot spot for citizens to pay attention to during the New Year's Eve dinner.

In particular, the pre-made dishes for the New Year’s Eve dinner launched by time-honored catering brands are popular with the public and the sales are booming.

According to preliminary statistics from the Catering and Cooking Industry Association, the supply of prepared dishes for New Year's Eve this year has increased by nearly 20% compared with the same period last year.

　　The Shanghai Municipal Commission of Commerce stated that in view of the fact that this year’s Spring Festival is early, citizens’ New Year’s Eve dinner reservations are delayed due to the epidemic, and the cost of food materials and labor has increased, the Municipal Commission of Commerce guides enterprises to plan early, start early, prepare early, and go all out Do a good job in guaranteeing the catering market for the New Year's Eve dinner, and strive to meet the citizens' personalized, diversified and high-quality catering consumption needs.

　　Specifically, time-honored catering brands and catering chain brands are actively launching various measures in terms of personnel, ingredients, and marketing to meet the needs of citizens for dine-in meals during the New Year's Eve.

The company encourages employees to attend more and full attendance during the Spring Festival through measures such as granting condolences and organizing dinners and tea friendships, and encourages employees to work enthusiastically in catering services in Shanghai.

In order to expand the market sales of the New Year's Eve dinner, the company also launched a semi-finished takeaway set meal for the New Year's Eve dinner, purchased high-quality ingredients in advance, carefully developed dishes, and launched different discounts, so that citizens can eat with satisfaction and peace of mind.

The Internet platform responded positively and launched online food delivery activities such as "No closing time during the Spring Festival, hot 'love' delivered to home", "Happy shopping at home, Chinese New Year on the cloud".

　　At the same time, the prices of pre-made New Year’s Eve dishes launched by catering companies are still basically the same as last year, keeping prices stable.

The average price of dine-in New Year's Eve dinners increased slightly compared with the same period last year.

Catering companies continue to refine their market positioning, introduce new products, and enrich special delicacies.

Catering companies of major brands are actively developing sales channels to further shorten the distance with consumers.

This year, in addition to online shopping malls, small programs, and online platform sales, branded catering companies are actively expanding cooperation with offline community channels.

(China New Finance and Economics)