Due to the revision of the liquor tax aimed at unifying the tax rate for beer-based beverages, the tax rate for beer will decrease this year, so major manufacturers plan to strengthen sales in anticipation of demand.

Difference in tax rate between beer and third beer will shrink to around 16 yen in October

Beer-type beverages are taxed at the stage of shipment from the factory, and the tax rate is different for each of the three types of "beer", "low-malt beer", and "third beer".



However, the government said that the difference in the tax rate is affecting the product development of manufacturers, and will gradually reduce the tax rate for the highest beer among the three types from 2020, while raising the third beer. I'm here.



The second revision was made in October this year, and in terms of 350 milliliters,


▽ beer changed from the current 70 yen to 63.35 yen, and


▽ the third beer changed from 37.8 yen to 46.99 yen, resulting in


about 32 yen .

The difference is reduced to just over 16 yen.



Ultimately, in 2026, all three tax rates will be unified at 54.25 yen.

Each company's response

Suntory will carry out a large-scale renewal of its flagship beer product for the first time in six years.



It is said that the method of polishing the malt skin has made the depth of richness more attractive, and the company hopes to increase the sales volume of beer by more than 20% from last year through these efforts.

In addition, Kirin Brewery will also renew its main brands and craft beers with distinctive tastes.

Asahi Breweries will increase the number of 250ml canned products to meet the needs of small quantities, while Sapporo Breweries will introduce new high-priced beers for a limited time.

The market for beer-based beverages is expected to shrink due to factors such as the declining population and rising prices.