Chinanews.com, Chengdu, January 15th (Reporter Yue Yitong) Purchase a New Year pet gift package including dried meat, molar biscuits, dried beef leg bones and other snacks, toys, and toiletries, and take pets for pre-holiday grooming care before booking A foster care institution with a comfortable environment... The Spring Festival of the Year of the Rabbit is approaching. For "Rong Piao" Li Jiao, before returning to her hometown for the New Year, the most important thing is to settle down the Labrador she has raised for many years.
In recent years, the number of pets owned by the Chinese people has continued to increase. With the increasingly prominent emotional attributes of pets, pet owners are more willing to pay for "hairy children", and the entire industrial chain of the pet economy has ushered in a development trend.
On the eve of the Chinese New Year, the pet "custom" became popular, and a new wave of consumption boom was set off online and offline. Merchants in pet toys, clothing, beauty, food and other related businesses tried their best to "absorb money".
Wang Shiguo is sorting out the Spring Festival foster care reservations.
Photo by Wang Lei
According to the survey of Tmall Global, in 2022, pet New Year's clothing will be selected as the top ten fastest-growing "new" New Year's products for the first time; in 2023, the sales data during the JD. 55% increase.
"I bought several sets of pet New Year's Eve meals online, including canned food, freeze-dried food, etc. The categories are quite rich, but the most important thing is a sense of ritual." Zhang Xue, a citizen of Chengdu, told reporters that he raised two puppet cats. With their company, the happiness of life has been greatly improved.
"New year, new weather, I don't feel sorry for spending money on 'hair kids'."
Pet store workers are busy bathing pets.
Photo by Wang Lei
According to the "2022-2023 China Pet Industry Development and Consumer Research Report" released by iiMedia Consulting, the scale of China's pet economy industry will reach 493.6 billion yuan in 2022, and it is expected to reach 811.4 billion yuan in 2025.
On this basis, merchants of related formats ushered in a small peak of revenue by taking advantage of the consumption boom during the Spring Festival.
"During the Spring Festival every year, the turnover of the store will increase by about 20%." Zhou Xu, the "post-90s" owner of a pet store in a community in Chengdu, said that from half a month before the Spring Festival to around the fifteenth day of the first month, the pet care shop is basically full every day. , 15 or 16 pets need to be washed a day, and the sales of snacks and toys have increased significantly.
"The New Year's gift packs for pets we launched are also selling well, and it has become a new trend to stock up on New Year's goods for pets."
The staff of the foster care base are playing with the dogs.
Photo by Wang Lei
Taking stock of pet products in the warehouse, disinfecting cages, and taking care of pet activity venues... Located in a pet outdoor foster care base near Chengdu, the staff are busy preparing for the upcoming Spring Festival foster boom.
Wang Shiguo, the person in charge of the base, told reporters that when it is inconvenient to bring pets back home for the Chinese New Year, most pet owners will choose foster care.
"All the foster care places in our base were fully booked a month ago, and we usually receive about 200 pets (pets), and there are five or six hundred during the Spring Festival."
"Initially there were only five or six outdoor foster care bases in Chengdu, but now there are more than 100." Over the past eight years in the industry, Wang Shiguo said frankly that the industry is developing well, especially during holidays, but the competition is also becoming more intense.
"Provide 24-hour monitoring and a large lawn for pets to play in. The cages are disinfected every day, and nutritious meals are added from time to time... We try our best to let pets have a good year and make pet owners feel at ease. Although the industry environment is good, we still need to continue Improve the core competitiveness of service."
The staff of the foster care base are checking the situation of the dog.
Photo by Wang Lei
In the view of Wang Yi, a professor at the School of Business Administration of Southwestern University of Finance and Economics, during the Spring Festival this year, the recovery of consumer demand will not only be concentrated in traditional consumption areas, but also find breakthroughs and tipping points in emerging consumption areas.
"The popularity of the pet economy just stepped on this point."
Wang Yi said that in recent years, the manifestations of the pet economy have continued to expand in terms of products and services, and the industrial chain has gradually improved. The fundamental reason is that pets are not just tools and entertainment "it", but people's Life partner, to a certain extent, the consumption needs and patterns of human beings can be migrated and copied to pets, so there is huge room for expansion of their consumption patterns and categories.
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