China News Service, Chongqing, January 13 (Reporter Zhang Yan) On the 12th, the 2023 Changan Automobile Global Partner Conference was held in Chongqing.
Changan Automobile Chairman and Party Secretary Zhu Huarong analyzed market trends at the meeting and said that the global auto market has entered a new energy growth period, and new energy will become a breakthrough for Chinese brands to go global.
According to reports, Changan Automobile will achieve sales of 2.346 million vehicles in 2022, a year-on-year increase of 2%, setting a new high in the past five years.
Among them, 1.875 million Changan-based Chinese brand cars were sold, a year-on-year increase of 6.8%; Changan-based Chinese brand passenger cars were sold 1.39 million units, a year-on-year increase of 15.5%; new energy vehicles were sold 284,000 units, a year-on-year increase of 160.5%; the total export volume 250,000, a year-on-year increase of 57.3%.
"From the analysis of China's policy trends, the policy promotes the green and low-carbon development of the auto industry." Zhu Huarong believes that relevant state departments have clearly put forward the concept of ESG (environment, society and corporate governance), forcing OEMs and suppliers to use green electricity, green Design, green manufacturing, and green products will become mainstream.
The total growth of China's auto market industry is slow and steady, new energy continues to penetrate rapidly, and the contradiction between the fragmentation of the power structure and the scale of the industry is prominent.
China is still in the popularization period of automobiles, and the sales volume is expected to be 27.1 million in 2023, a slight increase year-on-year.
The 2023 Changan Automobile Global Partner Conference was held in Chongqing. Zhu Huarong, Chairman and Secretary of the Party Committee of Changan Automobile, analyzed market trends.
Photo by Zhang Yan
"The automobile industry is now and will remain the largest consumer industry in the future, and it is also the stabilizer and ballast of the national economy." Zhu Huarong said that from the perspective of industry trends, the automobile industry is currently the largest traditional industry undergoing transformation and upgrading. Become a youthful sunrise industry again.
The automobile industry is changing from providing traditional means of transportation to providing "travel products + travel services + ecological services", becoming a new platform industry; it is also upgrading from traditional manufacturing industries to intelligent manufacturing, and transforming to high-tech industries.
The automobile industry, which is accelerating its transition to new energy and intelligence, must have promising prospects and a promising future.
New energy vehicles are entering the era of multi-power parallelism, the duration is unknown, and the competition will become increasingly fierce.
Intelligence or technology may become the core label of the brand, or there will be a "new category" of technology.
Intelligently empowered new cars are becoming the main battlefield of competition.
Zhu Huarong said that in the long run, consumption upgrading is a major trend, but in the short term, there may be another phenomenon of consumption downgrading.
The potential of the consumer market is still huge, and the long-term trend of upgrading has not changed.
In the new automobile era, industry competition will be more intense, but Chinese brand smart electric vehicles will usher in a good opportunity for development.
"In the future, Changan Automobile will resolutely promote the third entrepreneurship - innovation and entrepreneurship plan, quickly implement the new energy 'Shangri-La' plan, intelligent 'Beidou Tianshu' plan, and create a 'new car new ecology'." Zhu Huarong said that Changan Automobile will With Changan Technology as the center, it has invested more than 150 billion yuan in the new automobile technology industry chain to develop a super vehicle intelligent platform, create a new intelligent experience, and form a business model of "co-creation by users, win-win by employees, and co-construction by partners" to realize thousands of years. billion-level technology industry scale.