A rice-themed commercial facility will open in Yaesu, Tokyo, and was opened to the press on the 12th.
This facility will open on the 13th in a large complex building that will open in Yaesu, Tokyo, by a major machinery manufacturer that handles agricultural equipment.
There are 6 shops in the building, and the shop that sells rice is lined with branded rice from 26 production areas nationwide.
The stickiness, texture, grain size, etc. when cooked are displayed in five stages, so that you can choose your favorite rice.
The Italian restaurant also offers pasta made with rice flour and tiramisu made with rice shochu.
The consumption of rice continues to decline, and the price of rice is on a downward trend even as prices continue to rise.
Akihiro Nagaya, director of Yanmar, said, "The consumption of rice in Japan is declining, but it is a highly nutritious and efficient food, so I would like to make it a facility that connects people's thoughts about agriculture and rice." rice field.
Companies are actively working to expand rice consumption, with major convenience stores starting to sell rice balls made with 100% brand-name rice from all over Japan.