At present, with the continuous optimization and adjustment of the epidemic prevention and control policy, domestic travel is becoming more and more popular, and overseas travel is also beginning to recover.
People's enthusiasm for traveling has quickly led to the restart of the industry, and the tour guides who are closely connected with tourists can feel the changes.
In the past three years, many of them stopped and went, came and went, or continued to stick to it, or restarted their business, or turned away.
But no matter what, at this moment, they began to "restart".
Recovery of outbound travel
This spring, he will lead a group out again
Wang Rong is a well-known "gold medal tour guide" in the circle: in 2015, he was selected into the list of "China's good tour guides" announced by the National Tourism Administration; in 2017, he was selected into the "gold medal tour guide" training project for technical and skilled talents of the National Tourism Administration's annual 10,000 tourism talent plan ; In 2022, he was selected into the second batch of famous tourism guides in Tianfu.
At first he worked as a local tour guide, and later he specialized in overseas tour guides.
365 days a year, more than 280 days are abroad, and there are 3 to 4 tour groups every month.
Over the past 24 years, Wang Rong has traveled all over the five continents, including the North and South Poles, and has traveled to more than 100 countries.
On November 7, 2019, Wang Rong led the team from Chengdu, passed through the United States, Argentina, and finally arrived in Antarctica. He wrote in his circle of friends: "On the same icebreaker, there are interesting and boring souls, but the stories are equally vivid. .” He did not expect that the epidemic would temporarily put his overseas team-leading trip on hold for three years.
During the three years of the epidemic, outbound travel has been at a standstill.
Instead of leading the team, Wang Rong began to find new things to do.
In 2022, Wang Rong and 29 other tour guides will serve as "gold medal online tour guides" and take everyone on a "cloud tour of Sichuan" through rich graphics, audio, video, and VR without leaving home.
He also does tourism planning and tour guide training for scenic spots, "I can also gather popularity for the industry by doing this, and share our insights on tourism with more people."
Over the past three years, Wang Ronghui has often looked through the photos and videos of his former team leader to see the scenery and roads he has traveled.
With the continuous optimization and adjustment of epidemic prevention and control policies and the recovery of overseas travel, he is now starting to re-familiarize with the local conditions and cultural customs of many foreign countries. Take a group out of the country.
Work as a waiter, be a micro-business
She looks forward to returning, "still wants to do it"
On January 6, 2023, the tour guide Xiaolei sent 15 circles of friends through WeChat, all of which were fruit promotions, including Luochuan apples, raba oranges, Chilean cherries and Gannan navel oranges.
Xiaolei has been doing this kind of micro-business for a long time.
When he was in college, Xiao Lei majored in tourism. After graduation, he successfully worked as a tour guide.
Unlike Wang Rong, her business mainly focuses on intra-provincial travel routes.
Among the routes in the province, Dujiangyan-Mount Qingcheng and Mount Emei-Leshan are the most common routes for Xiaolei.
She still remembers that before the outbreak of the epidemic in 2019, the tourism market was very hot. "There are a lot of tourists from all over the world, and everyone is willing to come out to play." However, under the influence of the epidemic, intra-province tourism began to decrease, and the number of tour groups Xiaolei received The number has also dropped from 60 per year in the past to less than 20.
"Gradually, when there is no group, I start to find other ways out." Xiaolei tried to sell fruits online, and also typed "realizing the freedom of cherries", "the last Leibo navel orange", "the best Woming orange brand" , Attract customers with different recommendation words.
She has also set up stalls in many places, selling small dried fish near scenic spots.
She also worked as a private kitchen waiter, but working more than 9 hours a day made her a little overwhelmed.
"After three years of the epidemic, while doing other things, I will still lead the group intermittently. I haven't completely let go of this industry." Xiaolei said.
Xiaolei did not disclose how much she has gained in "other ways out", but the domestic travel reports during the New Year's Day holiday gave her a new plan - preparing to officially return to the tourism industry after the Spring Festival and continue to work as a tour guide.
Has 190,000 fans
"Internet celebrity" tour guides are full of confidence in the tourism industry
"Welcome everyone to Sister Fang's live broadcast room. The sun is very strong in Mount Emei today, and the ultraviolet rays are very strong..." At noon on January 10, Sister Fang, a tour guide of Mount Emei, was sharing the beauty of the sea of clouds on Mount Emei with netizens through a live broadcast.
On the same day, Sister Fang's live broadcast received 48,000 likes.
On Douyin, Sister Fang is an "Internet celebrity" tour guide with 190,000 fans.
In reality, Sister Fang is an old tour guide who has been working for 25 years. She is responsible for the routes of Mount Emei, Leshan Giant Buddha, and Jiuzhaigou.
Affected by the epidemic, Sister Fang was once unemployed. Before the Spring Festival last year, she decided to open Douyin to introduce her career and the beauty of Sichuan through short videos and live broadcasts.
"This is also an innovation under the normalization of the epidemic. Tourists need to adapt to the reality. If they don't do it, they will only be eliminated slowly." Sister Fang's professional commentary has gradually been loved by netizens, and has received 430,000 likes so far.
On June 22, 2022, Sister Fang shared the promotional activities launched by Mount Emei, and received nearly 4 million views, which also became her first "popular item".
"Sometimes there will be 3 live broadcasts, one at sunrise and one at sunset, and one at noon from the sea of clouds."
Sister Fang herself has also become a "net celebrity" tour guide.
"I am now live broadcasting on Mount Emei, and I am often recognized by tourists around me. Some tourists say that they came to Mount Emei after watching my short video and live broadcast."
"For the tourism industry and for my tour guide work, I am now full of confidence. I have built my personal brand. I will continue to do it and continue to work hard to do a good job in short videos and live broadcasts." She said.
"Tourism post" recruitment is hot
Hope more professionals return
According to the "2021 Statistical Bulletin on Cultural and Tourism Development" issued by the Ministry of Culture and Tourism, at the end of 2021, 324,600 cultural and tourism units of various types were included in the statistical scope, a decrease of 17,000 from the end of the previous year; the number of employees was 4,844,100 people, a decrease of 118,900 compared with the end of the previous year.
However, with the recovery of the tourism industry and the return of practitioners, this situation will usher in a turning point in 2023.
A few days ago, the reporter learned from the BOSS direct employment platform that since the beginning of 2023, the attention of tourism-related posts on the platform has steadily increased.
Among them, there is a large demand for "tourism planners" involved in production and "tourism consultants" who can sell, and the comprehensive ability of practitioners is the key threshold.
At the same time, for "self-driving tour" and "honeymoon", tourism companies, especially newly established small and medium-sized enterprises, have also opened up many new positions, such as "self-driving tour leader" and "honeymoon planner".
The job requirements on the comprehensive recruitment platform, tourism planners need to have information collection, industry research, project packaging and planning capabilities, and provide full-process planning services for tourism projects, which has high requirements for comprehensive capabilities.
Most of the travel planner positions are concentrated in first-tier and new first-tier cities with strong spending power and rich tourism resources. According to the platform, their salaries range from 5,000 yuan to 13,000 yuan.
The main function of the travel consultant is to promote the company's travel products and special routes, and complete the signing of the bill. At the same time, it is also responsible for customer consultation and complaints.
Most travel consultant positions require good presentation and communication skills, with a monthly salary of up to 24,000 yuan.
Recently, Mr. Qiu from Chengdu China Travel Service Co., Ltd. Jinniu First Branch is recruiting travel consultants and travel planners.
The scope of work of the recruiters includes receiving customer service from the company's channels, recommending itineraries for Sichuan, and customizing travel products.
"I hope that after the Spring Festival, the personnel and product lines will be in place, and the business will be officially opened."
Zhang Wenlong, general manager of Chengdu China Travel Service Co., Ltd., also said: "During the epidemic, many outstanding tourism talents have left, including tour guides, travel planners, etc. Now everyone sees hope and hopes to find more professionals to continue working. "
Chengdu Commercial Daily - Red Star News reporter Yan Xue