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  Under the management requirements of strictly checking the source of goods, "parallel import" mobile phones gradually lost their living space, and a large number of mobile phone merchants in Huaqiangbei, Shenzhen encountered the "coldest holiday".

However, with the help of previous experience accumulation, they have sought new ways out.

Some have moved their sales channels from offline to online, while others have turned to recycling and selling domestically produced or second-hand mobile phones from Bank of China.

  Walking into the Huaqiangbei Feiyang Times Building in Futian District, Shenzhen, the reporter found that the big red banner hanging high on the ceiling was particularly eye-catching-"operate in accordance with the law and regulations, and the sale of products without legal sources is strictly prohibited."

  "We strictly check the source of the goods and require the production of relevant vouchers, invoices, receipts and other materials to prove that the source is legal before allowing sales." Recently, a staff member of the Marketing Management Office of Feiyang Times Building revealed to reporters.

  "One day, lose one day", "A mobile phone can only earn a price difference of 100 yuan, and the profit is halved", "There are customers who inquire, but there is no stock"...Under the management requirements of strictly checking the source of goods, "parallel imports" mobile phones gradually lose their survival Space, a large number of mobile phone vendors in Feiyang Times Building in Huaqiangbei are facing a collective transformation.

  After bidding farewell to "parallel imports", what should merchants in Huaqiang North do?

The reporter learned from interviews that merchants have sought new outlets one after another with the help of previous experience accumulation.

Some have moved their sales channels from offline to online, and some have tried to shift the "battlefield" to recycling and selling domestic or second-hand mobile phones from Bank of China.

  Transformation with industry experience

  Selling second-hand mobile phones, especially "parallel imported" mobile phones, used to be a risky after-sales job for young people in Huaqiangbei who resell used mobile phones, known as "backpackers".

In order to avoid after-sales problems, inspection and testing are necessary skills for "backpackers".

  "Backpacker" Zhong Jie bluntly said that he had also suffered a loss for taking a defective mobile phone.

If the problematic mobile phone causes the customer to return the product, the "backpacker" will not only have to bear the postage of tens of dollars back and forth, but also delay the customer's sales and affect the reputation.

  In Feiyang Times Building, sales, maintenance, and logistics services have achieved "one-stop".

After the "backpackers" got the goods at the stall, they found some problems in the test, and they could solve the maintenance problems without going out of the building.

Some "backpackers" also know some simple maintenance techniques.

"The shipments have not been repaired. When picking up the goods, you can only take away the whole batch of the same model, and you can't choose them. The quality is uneven." With long-term experience accumulation, I encountered some minor problems. "Backpack guest" Lin Chongfeng gradually learned how to repair.

  During the transformation process, stall owners and “backpackers” used their previous experience to open offline physical stores to recycle and resell Bank of China or domestic second-hand mobile phones, or to attract them by sharing some tips on selecting, using and repairing mobile phones. A group of fans, expand the source of customers, and open up online sales channels.

  Resell Bank of China's "beautiful machine"

  "iPhone12, 128G, National Bank dual card dual standby full Netcom 5G, price 2580 yuan" "High price recycling, good or bad second-hand mobile phones are collected"... Opening Chen Liqun's WeChat circle of friends recently, the reporter noticed that he has gradually bid farewell to " "Parallel imports" industry, turning the "battlefield" to the "good machine" of Bank of China.

  "Second-hand mobile phones are different in old and new, and their prices are also different. According to the appearance and color, they can be divided into big phone, small phone, beautiful phone, and rechargeable phone. As long as the screen is damaged, it cannot be regarded as a beautiful phone, but can only be classified as a fancy phone. When recharging a new phone, there are traces of use but it is negligible." "Backpacker" Zhong Jie introduced that as a "porter", they will take what the customer needs, but they must ensure that it is the original machine.

For practitioners and customers, the after-sales service of Bank of China's "beautiful phones" is more convenient than that of "parallel imports".

  In July last year, the "14th Five-Year Plan for Circular Economy Development" issued by the National Development and Reform Commission made it clear to regulate the development of the second-hand commodity market, while encouraging the development of the "Internet + second-hand" model, and encouraging platform companies to introduce third-party professional merchants for second-hand commodities. , improve the efficiency of second-hand commodity transactions, and promote the standardized construction and operation of offline physical second-hand markets.

The country continues to release favorable policies, which have played a role in boosting the development of the second-hand mobile phone recycling industry.

  Establishing a studio, opening a second-hand mobile phone store, entering an Internet second-hand trading platform... The reporter learned that the stall owners and "backpackers" in Huaqiangbei are opening up their own second-hand mobile phone recycling and trading business channels in various ways.

  Online sales, "Small order and run quickly"

  After withdrawing the lease of the stall, Lin Chongfeng tried online sales, trying to accumulate customers through short video social software.

"I shared basic mobile phone repair knowledge and small skills of different models of mobile phones in the form of videos on social platforms, which attracted some fans, and a small number of them developed into customers." Lin Chongfeng said.

  The reporter searched for "backpackers" on the short video platform, and found that many practitioners in Huaqiangbei introduced how to buy second-hand mobile phones with high cost performance, as well as mobile phone photography skills and maintenance skills in video form.

Among these "backpackers" who hope to seek transformation through online sales, some have a small number of fans, and some have accumulated nearly 200,000 fans.

"Most of the fans are interested in second-hand mobile phones. When there is a need to buy, they will naturally find bloggers who follow them." Lin Chongfeng said.

  In addition, there are also some mobile phone vendors trying to sell brand new phones.

Different from Feiyang Times Building, Huaqiangbei Yuanwang Mall mainly sells new phones of various brands, and is the world's largest "one-stop" mobile phone and digital product procurement center.

  Mr. Ye, who rents a stall in Yuanwang Mall, told reporters that they belong to dealers, which is equivalent to doing wholesale business of multiple brands of mobile phones.

Distributors can get goods at lower prices from manufacturers and agents, and the main customers are stores on e-commerce platforms.

"Compared with 'parallel imports', the profit is definitely lower, but it is a legal business. 'Small orders run quickly', which is also a good industry."

  (At the request of the interviewee, the characters in the article are all pseudonyms)