Installment mechanism in installments.. and deduction from the account directly, away from interest and fees

E-commerce platforms compete with “buy now and pay later” and “free delivery”

E-commerce platforms look for competitive advantages through which they provide added value to shoppers.

Photography: Ashok Verma

Finally, e-commerce platforms in the retail sector launched offers with advantages that include the mechanism: “Buy now and pay later”, and “Free delivery”, in addition to intensifying discounts.

Consumers confirmed to "Emirates Today" that the expansion of the "buy now and pay later" mechanism is an additional advantage of online shopping, especially that it takes place without interest or administrative fees, and it is not linked to bank offers that offer installment programs for purchases. Rather, it is done through the same retail trading platforms, by deducting payments due directly from bank card accounts without requiring specific banks, or dealing with them.

They explained that the installment mechanism by e-commerce platforms is available on various products, such as electronic devices, clothing, food, and furnishings, which gives them an advantage over traditional sales outlets.

competitive initiatives

Consumer Amjad Samer said that e-commerce platforms have launched competitive initiatives according to the policy of “buy now and pay later”, through an installment mechanism ranging between three and four payments, without interest, administrative fees, or bank offers.

He explained that this is done by entering personal data and the bank account number, so that payments can be deducted directly through bank cards, stressing that this feature enhances online shopping.

Free delivery

For her part, the consumer, Mayada Hassan, confirmed the existence of competitiveness among e-commerce platforms, gradually, to offer offers and features, including “free delivery”, which was not previously common with most platforms, in addition to the “buy now and pay later” initiative through monthly payments without Requiring the availability of bank cards.

And she believed that the installment of the value of purchases without interest or fees is an additional advantage that encourages the purchase of family necessities without exposure to additional financial burdens.

Marketing advantage

In the same context, the consumer, Amal Abdel Rahman, said that the installments facilitated by various e-commerce platforms support its competitiveness, pointing to the “buy now and pay later” initiatives through monthly installments of up to four installments, as well as free delivery, and the intensification of discount offers that are considered Almost continuous in a number of electronic platforms.

She stated that the installment mechanism without fees or interest is available on various products, such as electronic devices, clothing, food, and furniture, which gives e-commerce platforms an advantage over traditional sales outlets.

Added Value

In addition, the executive sales manager of an e-commerce platform, Ribal Olbek, said that e-commerce platforms are constantly looking for competitive advantages through which they provide added value to shoppers, compared to traditional shopping operations.

He added that with the recent increase in competitiveness in the sector, especially in light of the return of demand growth in the shopping and retail sector, initiatives gradually emerged from e-commerce platforms that include offers, with a payment mechanism through easy installments, without fees, interest, or even bank offers. This is done through simple steps that depend on entering personal data, and any bank account or bank card through which installments can be collected.

He revealed that e-commerce platforms also resorted to “free delivery” of purchases, after they used to charge a fee for it, at a time when they did not abandon their traditional competition initiatives, by intensifying discounts within various campaigns.

High competitiveness

For his part, the director and founder of the “Go Bazaar” electronic platform, Mahmoud Akrin, indicated that the high intensity of competition between the e-commerce platforms themselves, or with traditional sales outlets in the retail sector, is the main factor behind expanding the provision of additional facilities and initiatives to attract consumers, with the aim of Increase their shopping quotas.

• Consumers: The expansion of the “buy now and pay later” mechanism is an additional feature of online shopping.

The sea: the consumer is the beneficiary

Retail affairs expert, Director of Al-Bahr Consulting Company, Ibrahim Al-Bahr, expected that the competitiveness in the retail trade sector between electronic platforms and traditional shopping centers will increase further during the coming period, with the growth of consumer demand rates, and the return of shoppers to purchase at greater rates, in The country's economic recovery remained.

He said that this, in turn, will stimulate innovative initiatives between the two parties to raise market shares, stressing that the consumer is the beneficiary of these initiatives.

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