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University students perceive Samsung as a friendly and practical image, and Apple as a fashionable and luxurious image.
According to the 'Generation Z Electronic Device Trend Report' published by Soap Labs, which operates the college student community 'Everytime', based on a survey, 89% (multiple selections) of the survey subjects chose the Apple brand as a 'trendy' image. It is.
In addition, 88% chose 'refined' and 'luxurious' as an image suitable for Apple.
However, 70% of respondents pointed out 'unfriendly' towards Apple.
It seems that it has nothing to do with the fact that it has been pointed out that Apple's after-sales service and Apple Store response have been unkind several times.
For Samsung, there were positive reviews such as 'friendly' (79%), 'practical' (78%), and 'reliable' (75%).
On the other hand, only 24% of each said that it was sophisticated or luxurious.
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Among the college students surveyed, if you currently use an Apple smartphone, 87% will use an Apple phone again in the future.
Among Samsung phone users, 74% said they would maintain the brand.
Respondents owned an average of 5.03 electronic devices.
98% of smartphones, 89% of laptops, 87% of Bluetooth earphones, and 63% of tablet PCs were found to have.
The survey was conducted between November and December of last year with a total of 2,000 people, 1,000 men and women in their 20s nationwide, who own at least one electronic device among Everytime app users.
(Photo = Provided by Soap Labs, Yonhap News)