Original title: Actively recovering and expanding consumption in many places, "the familiar fireworks are back" (new direction of the economy, vigorously boosting market confidence)

  The Central Economic Work Conference emphasized that the recovery and expansion of consumption should be given priority.

  During the New Year’s Day holiday, the Ministry of Commerce focused on monitoring the sales of grain, oil, food, beverages, and daily necessities of retail enterprises, which increased by 11.3%, 10.2%, and 2.6% respectively year-on-year; 208 billion yuan, an increase of 4.7% over the same period last year...Recently, the commercial and catering industries in various places have actively resumed work and production, and people's production and life have gradually returned to normal in an orderly manner.

  Recently, reporters from our newspaper have been interviewing the recovery of the consumer market in many places.

"The familiar fireworks are back" has become the common feeling of many businesses and consumers.


  Bright spots in the consumption season

  Recently, the passenger flow of many business districts in Beijing has rebounded rapidly.

Guijie Street, a landmark of Beijing’s gourmet cuisine, is full of fireworks in many restaurants. This 1,472-meter-long gourmet street has more than 90 businesses that have resumed business, and some restaurants have resumed 24-hour operation.

The data shows that offline catering, bars, KTV and other consumer businesses in Beijing are gradually returning to normal.

  At the same time, the consumption potential of Beijing residents in travel, leisure and entertainment has also been continuously released.

"I took my children to Universal Studios on weekends, and there was a queue at the entrance, and there were a lot of people!" said Ms. Peng, a Beijing resident, and the queue for many projects lasted more than an hour.

According to data from Meituan, recent ticket orders for Beijing Universal Resort have increased by 68% week-on-week, which is nearly 30% higher than the same period last year.

  A new round of hot scenes after the Beijing Winter Olympics and Winter Paralympics have recently appeared in major ski resorts in Beijing.

In the Yanqing Olympic Park, skiers roared down from the top of the mountain.

"I have long wanted to ski on the 'Olympic track'." Ms. Li, a ski enthusiast, said.

In addition to the track, the National Snowmobile and Sled Center "Snow Youlong" and the Winter Olympic Village Resort Hotel, which were opened simultaneously in the park, also attracted many tourists.

  The B&B "Fengshiguangju" located in Housuotun Village, Xiangying Township, Yanqing District has resumed business. Lu Heli, the person in charge of the B&B, told reporters: "The three-day New Year's Day holiday is full every day, and the rooms during the Spring Festival are now fully booked." Data It shows that during the New Year's Day holiday, Yanqing District received a total of 129,000 tourists and realized a tourism income of 19 million yuan.

"The Spring Festival is coming, and I believe that more tourists will choose to stay in B&Bs to experience rural leisure life and the atmosphere of the Spring Festival." said Zi Yunqing, the person in charge of B&Bs in Longyuanli, Yanqing.

  The reporter learned from the Beijing Municipal Bureau of Commerce that commercial departments at all levels in Beijing and commercial service companies have promoted the resumption of work and production in an orderly manner, and have taken multiple measures to enrich the supply of goods and services.

The Beijing consumer season is a global collaboration with bright spots. More than 60 business districts and more than a thousand brands carry out special promotions for the New Year.

During the New Year's Day holiday, department stores, supermarkets, specialty stores, catering, and e-commerce businesses under the key monitoring of the Beijing Municipal Bureau of Commerce achieved sales of 3.53 billion yuan, recovering to 83.8% of the same period in 2022.


  Large-scale consumption promotion activities add momentum

  "Watch a movie, go shopping, and have dinner..." Ms. Li, a Guangzhou resident, and her family came to Grandview Plaza for consumption.

"This is our first dine-in meal in two months, and it's much more lively than I imagined." Ms. Li said.

According to statistics from the food ordering platform, during the New Year's Day holiday, the online transaction volume of dine-in restaurants in Guangzhou increased by 121% from the previous week.

  Recently, Guangzhou City has successively launched a number of large-scale consumption promotion activities. The government set up a stage and businesses performed operas to attract residents to return to offline consumption.

The newly launched Guangzhou International Shopping Festival will last until the end of January.

  "We believe that the shopping festival activities will further expand consumer demand and boost market confidence." The person in charge of Grandview Plaza said.

  The reporter learned that during the shopping festival, Guangzhou will continue to carry out activities such as "Yangcheng Happy Shopping" government consumption coupons, and home appliances "trade-in".

Various districts launched a variety of measures to promote consumption. For example, Liwan District launched a happy shopping theme exhibition, organized high-quality enterprises in the district to focus on displaying products, and held activities such as New Year lion dance performances, dress-up parades, and game tours; Haizhu District launched "Hundred Enterprises Warm Winter" Consumer Festival, organizing online and offline platforms to carry out profit sharing activities, more than 100 companies participated...

  It is reported that Guangzhou has also launched large-scale consumption promotion activities such as the Fashion Consumption Festival, the International Food Festival, and the Online New Year Shopping Festival.

The relevant person in charge of the Guangzhou Municipal Bureau of Commerce stated that various activities will further play the role of traffic traction, accumulating new kinetic energy and adding new impetus to the recovery of consumption.


  Issuance of consumer coupons and corporate subsidies

  On a winter night, Nanbin Road, Nan'an District, Chongqing City is lit up with lights, and colorful tents are lined up one after another, and people who visit the "night market" are surrounded in front of the stalls.

"Every stall is very interesting. These are the snacks I bought just now." Xiao Zhao, a Chongqing resident, told reporters.

  "Which model are you interested in? We currently have discounts." At the Chang'an Shenlan Auto Expo store in Liangjiang New District, Chongqing, sales staff warmly greeted customers entering the store.

Full discounts, subsidies, lottery draws... Car dealerships in Liangjiang New District have launched preferential activities for the purchase of new energy vehicles, and many consumers come to consult and test drive.

  The recovery and expansion of consumption is inseparable from policy support.

Chongqing vigorously cultivates new drivers of consumption, launched a series of policies and activities to promote consumption, and held the Twin Cities Consumer Festival in conjunction with Chengdu, Sichuan.

"Through the linkage between the two cities, we hope to set off a consumption boom as soon as possible." The relevant person in charge of the Chongqing Municipal Commission of Commerce said.

  Districts and counties in Chongqing and related enterprises are actively warming up the consumer market: In Yuzhong District, consumer coupons and "city lucky bags" are issued for consumption in the two cities during the New Year's Day holiday; Beibei, Nanchuan, and Liangping districts and counties have also successively launched consumer coupons...

  "Our project has received 500,000 yuan in subsidies from the government." Jiang Li, the administrative director of Chongqing Jingong Group Co., Ltd., introduced that at present, the company's commercial platform has settled in 27 merchants, including catering, hotels and other service formats.

"We will use subsidies for offline activities, project construction, etc., to help further boost consumption." Jiang Li said.

  During the New Year's Day holiday, Chongqing's main business districts and key monitored commercial enterprises achieved retail sales of 7.285 billion yuan, and consumer market confidence is steadily recovering.

"Next, we will continue to deepen the implementation of various policies and measures to promote the recovery of consumption and support the development of individual industrial and commercial households, small and medium-sized enterprises, and encourage enterprises to carry out extensive promotional activities." The relevant person in charge of the Chongqing Municipal Commission of Commerce said.