More than 60% of domestic destinations have booked air tickets more than last year

During the Spring Festival, tourism product reservations increased by 45% year-on-year, and per capita tourism spending increased by 53% year-on-year

　　As the Spring Festival in 2023 approaches, the Spring Festival tourism market is gradually heating up.

A reporter from Beijing Youth Daily learned from multiple platforms that compared with the warming up phenomenon during the New Year's Day holiday, the rising momentum of "both volume and price" of Spring Festival tourism is even more turbulent.

During the Spring Festival, the booking volume of tourism products increased by 45% year-on-year, and the per capita tourism expenditure increased by 53% year-on-year; the booking volume of air tickets for more than 60% of domestic destinations exceeded last year; the price of air tickets fell near the Spring Festival, and the average payment price was 873 yuan.

　　Long-distance travel during the Spring Festival

　　Orders increased by 72% year-on-year

　　On January 5, Ctrip released the "2023 Spring Festival Tourism Market Forecast Report", which showed that as of January 5, the booking volume of tourism products during the Spring Festival increased by 45% year-on-year, and the per capita tourism expenditure increased by 53% year-on-year.

From January 1st to 5th, the booking volume of Spring Festival products increased at an average daily rate of 30% month-on-month.

The Spring Festival tourism market not only continued the enthusiasm of the New Year's Day holiday, but also entered the booking peak earlier: According to the report, the Spring Festival travel booking peak appeared a week earlier than the same period of the New Year's Day.

　　The scene of the "Great Migration" of returning home to visit relatives and travel for the New Year seems to have returned to before the epidemic.

According to the report, as of January 5, orders for long-distance travel during the Spring Festival holiday accounted for 70%, and long-distance travel orders increased by 72% year-on-year; in addition, air ticket orders during the Spring Festival increased by about 15% year-on-year, and air ticket bookings for more than 60% of domestic destinations surpassed last year.

　　Judging from the total orders so far, Shanghai, Beijing, Sanya, Guangzhou, Chengdu, Shenzhen, Kunming, Hangzhou, Chongqing, and Haikou are among the top ten most popular destinations for the Spring Festival.

　　Average price paid for air tickets

　　Falling near the Spring Festival travel season

　　As of 14:00 on January 5, the average price paid for domestic air tickets during the Spring Festival travel period on the Qunar platform was 864 yuan.

From the point of view of departure time, the average air ticket price is at a low level from January 7th to 11th, and the price for departures from January 14th to 20th is relatively high, and it drops significantly after January 20th.

From December 1 to 15, 2022, the average price paid for domestic air tickets is 944 yuan; from December 16, 2022 to January 4, 2023, the average price paid for domestic air tickets is 873 yuan.

As the Spring Festival travel season approaches, the average price paid for air tickets has dropped.

　　According to data from Ctrip, the average price of air tickets entering Sanya during the Spring Festival has exceeded 1,900 yuan, a year-on-year increase of 47%; the average air ticket price of Dali is 1,507 yuan, a year-on-year increase of 65%; the average price of Lijiang air tickets is 1,309 yuan, a year-on-year increase of 51%.

　　Guo Lechun, deputy director of Qunar Big Data Research Institute, analyzed that this year’s Spring Festival travel ticket bookings have entered the peak band since January 3.

The average ticket purchase cycle for people traveling in the early stage of the Spring Festival travel season is 3 days, and passengers still buy tickets close to the travel date. The overall civil aviation travel volume is expected to reach 70% before the epidemic. On January 20, it may reach the peak of this year’s Spring Festival travel.

　　Popular destinations present a "spillover effect"

　　Travel orders soar year-on-year

　　Some popular destinations have shown a "spillover effect", and their surrounding and sinking areas have also set off a tourist boom.

During the Spring Festival holiday in 2023, tourism orders in Jinghong, Tengchong, and Pu'er in Yunnan will soar year-on-year, with an increase of three to five times; Lingshui and Qionghai in Hainan will increase by an average of more than 70%.

　　In addition, Xi'an (up 375%), Zhangjiakou (up 274%), Yanji (up 177%), Shaoxing (up 156%), Baishan (up 136%), Beihai (up 126%), Luoyang (up 114%), Xiamen (up 103%), Anji (up 101%), Zhoushan (up 99%) and other places have also become holiday destinations with soaring growth rates during the Spring Festival and high cost performance.

　　In terms of high-end hotels in destinations, the Ctrip APP shows that as of January 3, the highest single room night price in Sanya hotels is more than 200,000 yuan, and the highest single room night price in Xishuangbanna hotels is nearly 80,000 yuan.

At present, the Spring Festival-related rooms of the two hotels have been sold out on the Ctrip platform.

　　Spring Festival outbound travel is booming

　　Many countries look forward to the return of Chinese tourists

　　With the optimization and adjustment of China's entry and exit policies, the cross-border travel market is recovering in an all-round way.

Embassies and tourism bureaus of France, Thailand, Canada, Australia, New Zealand and other countries posted on Weibo to welcome Chinese tourists.

The National Tourism Administration of Thailand announced that it will organize an event called "CHINA IS BACK" to welcome Chinese tourists back, and it is expected that more than 300,000 Chinese tourists will travel to Thailand in the first three months of 2023.

　　As the first Chinese New Year holiday after the liberalization, overseas destinations will welcome the first batch of returning Chinese tourists.

According to Ctrip data, as of January 5, overseas travel orders for the 7-day Spring Festival in the Year of the Rabbit have surged by 540% compared with last year's Spring Festival; the average order cost has increased by 32% year-on-year.

　　It is reported that the top ten outbound travel destinations for the Spring Festival in 2023 are: Australia, Thailand, Japan, Hong Kong, Malaysia, the United States, Singapore, the United Kingdom, Macau and Indonesia.

Among them, Melbourne Spring Festival orders increased by more than 50 times year-on-year, and Bangkok increased by more than 10 times.

　　Text/Reporter Lin Lishuang

　　(Beijing Youth Daily)