[Explanation] The Spring Festival is approaching, and it is the peak season for gold consumption.
A few days ago, the reporter visited Beijing shopping malls and found that many gold stores have successively put on the shelves the Zodiac series of gold jewelry, and the gold counters are full of popularity.
Among them, the freshly baked Year of the Rabbit zodiac ornaments occupy the "C position" at the counter.
A store worker in a shopping mall told reporters that most of the year of the rabbit zodiac accessories have been sold out.
[Concurrent] Ganjiakou department store staff
Now (the year of the rabbit zodiac ornaments) are sold out, you can see that there is one, one, and another.
[Concurrent] Reporter
There are only three left, right?
[Concurrent] Ganjiakou department store staff
There are only three left now and they are out of stock.
This year's "Little Rabbit" is selling well.
[Explanation] With the advancement of resumption of work and production, more and more citizens have left their homes, and the gold consumer market is gradually picking up.
The reporter saw at the Caibai head office in Xicheng District, Beijing, that there was an endless stream of customers, and the popularity and vitality of the mall became more and more "online".
[Concurrent] Customer
I found that there are a lot of people today, and there were not so many people when I came last year.
Seeing that "fireworks" is back, it's not as deserted as it was a while ago, which is good.
[Concurrent] Customer
It's good to have a lot of people, and it's better to be popular.
[Explanation] The staff told reporters that not only has the number of customers entering the store increased recently, but the sales of goods have also increased significantly.
Only transshipment beads for the Year of the Rabbit sold more than 10,000 pieces during the New Year's Day
[Same period] Li Yang, senior gold investment analyst of Caibai Co., Ltd.
During the New Year's Day period, the highest number of passengers entering the venue in a single day exceeded 10,000 people.
We have seen that compared with the previous week, the overall in-store passenger flow on New Year's Day has tripled from the previous week.
Only our Lunar Year of the Rabbit transfer bead hug series sold over ten thousand pieces.
[Explanation] Not only gold jewelry, the staff said that investment gold is also ushering in the peak of buying, and customers are advised to buy gold products according to their own needs.
[Same period] Li Yang, senior gold investment analyst of Caibai Co., Ltd.
One is that if consumers’ demand for jewelry belongs to this kind of rigid demand, I think they can basically buy it directly if it meets their own needs.
Because after you buy it, in addition to being able to realize it in the future, you can also trade in the old one for the new one.
In another part, many investors will pay attention to the price of gold.
From the perspective of investment significance, at the end of the year or for example, if you have some professional knowledge (customers), you can use this method to buy some investment gold bars in batches as the allocation of family assets.
[Explanation] In the year of the rabbit sales area, many customers are choosing gold ornaments in the shape of the rabbit in the zodiac and accessories with auspicious meanings.
There is also a long queue of customers waiting to pick up their goods after paying.
Customers at the scene said that they choose to buy gold products at this time because they want to give themselves a good fortune in the new year.
[Concurrent] Customer
(Mother) I want to buy a gold jewelry for my mother for the year of birth. I hope the coming year will be smoother.
[Concurrent] Customer
It won't be Chinese New Year soon, we basically buy these gold ornaments and jewelry every year.
Because I thought about it for a long time, and the child had just finished the exam, so I brought her here to buy it, and I was very happy.
[Concurrent] Customer
I bought a rabbit (necklace) today, because next year is the year of the rabbit, I bought one specially.
"Chang'e flying to the moon" also has a beautiful meaning, and I feel very happy to buy one for myself.
I also bought a small blessing bead for my daughter, I hope she will be safe and sound next year, little safe bead.
Reported by Chi Hanyu from Beijing
Responsible editor: [Li Ji]