Yang Jie Li Ai Ai

　　With the optimization of the epidemic prevention and control policy, Hainan will usher in a small peak of tourism during the New Year's Day holiday in 2023, and "Yangkang" people flock to Sanya and become popular on Weibo for days.

As an important part of tourism consumption in Hainan, the duty-free market continues to pick up.

According to data from Haikou Customs, during the New Year’s Day holiday in 2023, Haikou Customs will supervise a total of 422 million yuan in duty-free shopping on outlying islands, with an average per capita shopping of 9,816 yuan.

　　The tax exemption is almost not enough

　　Mr. Jian from Changsha, Hunan Province spent the New Year's Day holiday in Hainan. His first stop in Haikou was to "check in" at the newly opened Haikou International Duty Free City.

He told a reporter from China Securities Journal that duty-free consumption is an important part of his trip to Hainan. Especially recently, Haikou has issued a lot of consumption coupons. It is more cost-effective to book hotels and buy duty-free goods, which makes him more "impulsive" to consume.

　　Haikou International Duty Free City opened on October 28, 2022, with a business area of ​​191,500 square meters, making it the largest single duty-free shop in the world.

The Wangfujing International Duty-Free Port, with an operating area of ​​102,500 square meters, is also stepping up renovation and stocking, and plans to open in January 2023.

According to Yao Lei, a first-level inspector of the Hainan Provincial Department of Commerce, the number of duty-free shops on outlying islands in Hainan will increase to 12, and the operating area of ​​duty-free shops on outlying islands in the province will exceed 500,000 square meters, which will greatly increase the passenger carrying capacity and provide consumers with better services. Good shopping experience.

　　Ms. Li from Hebei comes to Hainan two or three times a year.

"Every time we come to play, we will stop by the duty-free shop. This activity is not bad, and I have the desire to spend beyond the existing budget." Ms. Li said a little excitedly.

According to the regulations, the duty-free shopping quota for outlying island tourists is 100,000 yuan per person per year. Ms. Li said frankly that the tax-free quota is almost not enough.

　　Duty-free shopping has become an important part of tourism consumption in Hainan.

Data show that since 2019, the scale of duty-free shopping on Hainan's outlying islands has grown significantly.

In 2021, the sales of duty-free shops on Hainan's outlying islands will be 60.173 billion yuan, an increase of 84% over the previous year. About one-half of tourists entering the island will come to duty-free shops, and one-sixth of tourists entering the island will participate in duty-free shopping on outlying islands.

During the same period, the sales of duty-free goods in Hainan accounted for about half of the province's tourism revenue, helping Hainan's economic and social development.

　　In order to welcome the arrival of the "Double Festival" holiday consumption peak season, starting from December 2022, Hainan Province will launch a two-month "Hainan Outlying Islands Duty-Free New Year's Eve Carnival Season" to comprehensively promote consumption through lottery draws, discounts, full discounts, etc. .

From December 13 to 19, 2022, the single-day sales of Hainan's outlying islands duty-free exceeded 100 million yuan for 7 consecutive days.

　　Lively Sanya is back

　　Seeing the bustling crowds on the beach, Peng Yu, who came to Sanya for a "New Year's Eve" trip, said with emotion: "The beaches in Sanya are full of 'Yangkang' tourists, and it is not easy to hail a taxi with software during peak hours , hotel prices have also gone up.”

　　On the C7313 train to Yalong Bay Station in Sanya, Chen Zihan from Shanghai told the China Securities Journal reporter: "Our whole family has just 'Yangkang', and it happens to be a holiday, so we plan to bring the children to Sanya to recuperate and relax. It was relatively difficult to go out because of the epidemic before. No, I am very happy to come out this time, and we specially asked for annual leave."

　　During the New Year's Day holiday in 2023 (December 31, 2022 to January 2, 2023), Sanya Phoenix International Airport passenger flights took off and landed 1,063 times, with a passenger throughput of 175,000 passengers and 2,348.73 tons of cargo and mail, compared with the New Year's Day holiday in 2022 ( From January 1 to 3, 2022), passenger throughput and cargo and postal lines increased by 8.83% and 14.44% respectively.

　　Many tourists choose to travel by train.

The data shows that during the New Year's Day holiday in 2023, 10,033 passengers will come to Hainan via passenger trains entering and leaving the island, a year-on-year increase of 39.8%.

　　Li Xiaodan, the administrative assistant of Pullman Ocean Residence Sanya Bay Resort, has personally felt the arrival of Sanya's tourism boom, "At the beginning of December 2022, the occupancy rate of our hotel rooms is basically below 40%, and after mid-December it jumped to 60%. 80 percent, some days over 80 percent."

　　"B213 invites you to have a meal!" A Hainan specialty restaurant near the Yalong Bay Scenic Area is booming.

He told the China Securities Journal reporter quickly: "In the past few days, I have to queue up to eat at the restaurant at 12 noon every day. It is estimated that there will be 200 tables today."

　　Due to the large number of customers, Zheng Youpeng, the restaurant manager, also does the work of ordering and delivering meals.

Zheng Youpeng introduced to the China Securities Journal reporter that from the beginning of December 2022, the passenger flow began to recover slowly, and has now recovered to 70% to 80% of the level before the epidemic.

"Even if you are tired, everyone is happy." Zheng Youpeng said.

　　Showing a trend of "increasing volume and price"

　　Consumption is an important engine of economic growth and a direct reflection of people's needs for a better life.

During the interview, a reporter from China Securities Journal found that for many consumers, Hainan is their first travel destination in 2023.

　　Boss Lin, who runs a travel agency in Sanya, is full of expectations for the recovery of the tourism market. He took out his mobile phone and showed the reporter of China Securities Journal: "The news in the customer group these days is more than the total amount in the previous three months. The people who are traveling now It is still dominated by individual tourists, and the recovery of group travel will be slower, and it will take a process."

　　The same journey travel big data shows that on New Year’s Day this year, domestic air ticket orders increased by 2% compared with the 2020 New Year’s Day holiday before the epidemic, and the average air ticket price rose from 676 yuan in the same period in 2020 to 905 yuan; hotel orders increased by 32% compared with the same period in 2020. %, the average hotel price also rose from 229 yuan to 244 yuan.

On the whole, the travel market on New Year's Day showed a trend of "increasing both volume and price".

　　According to a person from the Tongcheng Travel Research Institute, the market recovery of some destinations during the New Year’s Day holiday in 2023 exceeded expectations, showing the rapid recovery of domestic tourists’ travel confidence and laying a good foundation for the recovery of the tourism market in 2023.

　　According to calculations by the Data Center of the Ministry of Culture and Tourism, during the New Year's Day holiday in 2023, there will be 52.7134 million domestic tourist trips nationwide, a year-on-year increase of 0.44%; domestic tourism revenue will be 26.517 billion yuan, a year-on-year increase of 4.0%.

　　The consumption plan "delayed" by the epidemic is coming back.

Mr. Cai from Changsha said that he has hardly traveled far in 2022, and there will definitely be regular travel plans in 2023, and he will pay more attention to quality and enjoyment in terms of consumption.

　　"my country's residents' consumption is upgrading to development-oriented, enjoyment-oriented and quality-oriented consumption. Through reform, we must further break down barriers that restrict consumption, provide more high-quality goods and services, and continue to meet and create consumer demand." Researcher at the China Institute of Macroeconomic Research Wang Yun said.