China News Service, January 5th. The "2022 New Tea Drink Research Report" recently released by the China Chain Store and Franchise Association shows that the scale of my country's new tea drink market has increased from 42.2 billion in 2017 to 100.3 billion in 2021, and the annual compound growth rate has been exceeding 20%.
The ideal market size in 2022 can reach 104 billion yuan, which is basically the same as that in 2021.
According to the report, after the second quarter of 2023, national consumption enthusiasm is expected to be ignited, and the market size of new tea drinks is expected to recover to 145 billion yuan in 2023, with a three-year compound growth rate of nearly 20%.
According to incomplete statistics, the total number of new tea stores in operation by the end of 2022 will be about 486,000, an increase of over 28% compared with 378,000 by the end of 2020.
From the brand point of view, at the end of October 2022, the top ten brands of 30 typical new tea drink brand stores are: Michelle Ice City, Guming, Shuyishao Xiancao, Chabaidao, Yihetang, Shanghai Auntie, CoCo, Sweet Lala, Throbbing Burning Grass Jelly, Happy Sweet Potato.
In addition, Nayuki’s tea ranks 15th, Hey Tea ranks 17th, and Tea Yan Yuese ranks 26th.
(China New Finance and Economics)
Picture from "2022 New Tea Drink Research Report"
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