China News Agency, Sanya, January 3rd, title: Sanya's New Year's Day holiday travel experience: "The familiar atmosphere is gradually returning"
China News Agency reporter Wang Xiaobin
The New Year's Day holiday in 2023 is the first holiday that China has ushered in after entering a new stage of epidemic prevention and control.
In the popular tourist destination of Sanya, Hainan, tourists are enjoying their vacation in comfort, while tourism operators are busy providing services, "the familiar atmosphere is gradually returning".
Enjoy a seafood meal, bask in the sun on the beach, and go to famous scenic spots to check in and take pictures... This winter, some tourists who come to Sanya "nest" in the hotel, and more people choose the outdoor Coconut Wind and Sea Rhyme.
Mr. Wang, a tourist from Beijing, took his whole family to New Year’s Eve in Sanya. He said with a smile that the family has been “healthy” (has recovered after being infected with the new crown virus), and that “difficulties will always pass.”
During the holidays, he would visit scenic spots and the beach with his family, and then fly back to Beijing to work, leaving the young and old to spend the winter in Sanya.
"Through the orders received by the hotel, we can feel that the confidence of guests from all over the country to travel has recovered, and the popularity continues to rise." Xu Xiangyu, Senior Director of the Marketing and Public Relations Department of Atlantis Sanya Hotel, said that by the end of December 2022, the hotel rooms will be opened every day. The occupancy rate is close to 90%, and the booking volume during the Spring Festival this year is also rising all the way. It is expected that Sanya's tourism market will form a new climax by then.
Queues are one of the hallmarks of peak tourist season.
The reporter visited Sanya during the New Year's Day holiday and found that tourists from popular hotels line up to check in, consumers in duty-free shops line up to pay, and vehicles in scenic parking lots line up to enter.
In addition, the group of tourists led by the tour guide holding the flag reappeared in various scenic spots in Sanya.
"The current passenger flow in scenic spots has returned to the level of the same period in 2019." Feng Chao, vice president of Sanya Wuzhizhou Island Tourism Zone, said that seeing the passenger flow data gradually returning, the employees were very excited and full of enthusiasm for work.
Feng Chao noticed that compared with 2019, tourists are now more precise in the selection of tourism consumption products. "Pure sightseeing, diving, or camping? Many tourists have already made their decisions before going to the island."
Therefore, the research and development of products in the scenic area is refined, and the service focuses on comfort, "living up to the tourists' trip to Sanya."
The return of the tourism market means that practitioners are busy.
In the past few days, apart from their daily work, Li Yanjiao, Marketing Director of Sanya Tianya Haijiao Tourist Area, and her colleagues are still making various preparations for a New Year concert: designing posters, contacting performers, and arranging ticketing work...
"Recently, we have been planning and implementing various activities non-stop, in order to let tourists have a fresh experience."
Li Yanjiao said that the ups and downs in the past three years are like "resting" for three years, returning to the familiar busy state, "it is the original intention of our tourism industry practitioners to bring more joy to everyone."
(use up)