During the New Year's Day holiday, Hangzhou's tourism market is gradually recovering, and the number of tourists from outside the province has increased significantly.

　　Chinanews.com, Hangzhou, January 2nd (Reporter Wang Titi) One yuan will start again, and Vientiane will be updated.

The New Year's Day holiday in 2023 will bring a little "little surprise" to Zhejiang Hangzhou Cultural Tourism: the North Peak Cableway that queues for an hour and a half, the Lingyin Feilai Peak Scenic Spot where people follow the crowd, and a shopping mall complex where parking spaces are hard to find... …Hangzhou ushered in the year 2023 amidst the city’s fireworks, which also let Hangzhou cultural travelers smell the breath of tourism recovery.

　　According to the Hangzhou Tourism Economics Laboratory based on the monitoring of the City Brain Cultural Tourism System, the number of tourists in Lingyin Temple Feilai Peak, Hangzhou Zoo, Hu Xueyan’s Former Residence, Qiandao Lake and other scenic spots has recovered and exceeded the level of the same period last year. A year-on-year increase of 19.4%, Qiandao Lake Scenic Area received tourists from the lower lake increased by 8.21% year-on-year.

During the three-day New Year's Day holiday, Hangzhou received 1.395 million tourists from other places, among which the proportion of tourists from outside Zhejiang Province has increased from 28% on New Year's Day last year to 34.47% this year.

　　Before the New Year's Day holiday, the Hangzhou Municipal Party Committee and Municipal Government issued the "Implementation Opinions on "Seizing Opportunities and Fighting for the Economy" to Achieve a Good Start".

　　In order to implement the spirit of the "Implementation Opinions", quickly stimulate the recovery of the tourism economy, stimulate festival consumption, reshape the new experience of cultural tourism in Hangzhou, effectively promote cultural benefits for the people, and interpret the cultural heritage of Song Dynasty and the concept of Hangzhou-style life, Hangzhou Cultural and Broadcasting Co., Ltd. The Tourism Bureau formulated and issued the "Hundred Events to Welcome the New Year, Hundred Days to Gather Consumption "Song" Fuzhou Year Activity Plan", which clarified that from New Year's Day in 2023 to the end of March, state-owned A-level scenic spots and some non-state-owned A-level scenic spots will implement the first road Tickets for free tour, including West Lake Scenic Area, Xixi Wetland, Liangzhu Relics Park, Qiandao Lake, Daming Mountain, Tianmu Mountain, Huang Gongwang's Hermitage, Yaolin Wonderland, Qili Yangfan and other 41 scenic spots.

　　At the same time, Hangzhou will provide a one-time support of 100,000 yuan (RMB, the same below) to the organizers of conferences held in Hangzhou with more than 1,000 people. For every 10% increase in the number of participants, the support standard will increase by another 10%, and each session will not exceed 500,000 yuan.

　　It is worth mentioning that after the release of the free tour policy, the search index of Xixi Wetland, Qiandao Lake, Tianmu Mountain, Daming Mountain, Yaolin Wonderland and other scenic spots in Zhejiang Province doubled.

Taking West Lake as an example, the search index during New Year’s Day is 2.04 times that of the week before the holiday. Other famous scenic spots, such as Qiandao Lake, Xixi Wetland, Yaolin Wonderland, etc., are respectively 2.08 times, 2.18 times, and 2.2 times more popular than the week before New Year’s Day. .

　　Not only that, mobile signaling data show that during the New Year's Day holiday, travel within Zhejiang Province and the outskirts of Hangzhou are still the mainstream, and tourists from Zhejiang Province account for 65.53%.

The proportion of tourists from outside Zhejiang Province has risen from 28% on New Year's Day last year to 34.47% this year, a significant increase.

Shanghai, Jiangsu, Anhui, Henan, and Guangdong are the main source of tourists from outside Zhejiang Province, among which Shanghai accounts for 18.12%, Jiangsu accounts for 13.4%, and Anhui accounts for 10.38%.

　　Especially from the perspective of aviation booking data, the long-distance market has grown significantly. The number of air ticket bookings for Hangzhou during the New Year's Day holiday is 117.53% of the same period last year.

Guangzhou (12.5%), Chengdu (9.0%) and Shenzhen (7.3%) are the top three sources of airline bookings.

Among the main tourist source cities, Guangzhou rose by 26.3% year-on-year, and Chengdu rose by 15.6%.

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