Beijing Blue Harbor.

Photo by China News Agency reporter Jia Tianyong

　　Chinanews.com, Beijing, January 2 (Reporter Du Yan) During the three-day New Year's Day holiday in 2023, business departments at all levels in Beijing and commercial service companies have resumed work and production in an orderly manner, taking multiple measures to enrich the supply of commodities, and daily necessities are in sufficient quantities Stable, the consumer market atmosphere is strong, and the city's business districts are revitalized.

During the holidays, the department stores, supermarkets, specialty stores, catering and e-commerce businesses monitored by the Beijing Municipal Bureau of Commerce achieved sales of 3.53 billion yuan, a recovery of 83.8% from the same period last year.

The city's 52 key business districts had a passenger flow of 12.181 million.

　　Taking multiple measures to ensure supply, the vegetable basket is sufficient and the price is stable

　　During the New Year's Day holiday, Beijing's key supply guarantee enterprises ensure market supply, and major agricultural product wholesale markets organize and operate merchants (big transportation and sales households) to increase the transportation of vegetables that are in high demand and frequently purchased by the masses, and increase the supply of goods; chain supermarkets, e-commerce Enterprises and direct supply enterprises strengthen holiday stocking, increase commercial inventory, and enrich supply varieties to meet the consumer demand of citizens.

　　Beijing continues to implement the policy of exempting entry fees for vegetables and 5 kinds of fruits in major agricultural product wholesale markets. The government provides full subsidies to reduce the transaction costs of merchants entering the market, increase the enthusiasm of merchants to organize transportation, and attract foreign sources of goods to Beijing.

During the holidays, the supply of vegetables, fruits, pork, eggs and other commodities in major wholesale markets and chain supermarkets in Beijing is sufficient and prices are stable.

　　Nearly 80% of the passenger flow in key business districts has recovered

　　There are many highlights in the global linkage of the Beijing consumer season.

The New Year's Eve event "2023 Beijing New Year's Shopping Festival" in Beijing's consumer season has joined hands with more than 60 business districts and more than a thousand brands to carry out special promotions for the New Year.

Changping commercial district, Yandai Xiejie commercial district, Beiyuan commercial district, Xihongmen commercial district, Changyang commercial district, Mentougou southern commercial district and Lufthansa commercial district recovered to more than 85% of the same period last year.

　　Rabbit-themed colorful activities unlock the New Year's Eve experience.

China World Mall "Jojo Rabbit" public art first exhibition with giant cute rabbits and limited food guides to stop and check in; Chaoyang Joy City "Nami Rabbit" Xinqing Paradise first exhibition in North China holds New Year's Eve concert and doll interactive activities; adjacent exhibition shopping plaza The opening of the new garden party will incorporate the image of the Rabbit, Xiangyun Township in Shunyi will create the first national exhibition of "Sleepy Rabbit's Daydream", Parkview Green will launch the "Lucky Color Market" market, Daxing Joy Spring Breeze, Fengtai Joy Spring Breeze New Year Lantern Festival, koi carp to enjoy a beautiful holiday; First Outlets, Huaxiang Outlets, Sprees Outlets, Lufthansa Outlets full rebate coupons, member-exclusive privileges are given non-stop.

The sales of Miyun Vientiane Mall and Lufthansa Outlets increased by 23% and 10.3% year-on-year respectively, and the sales of Scitech Outlets, Huiju Shopping Center and Badaling Outlets recovered to more than 90% in the same period last year.

　　Seasonal commodity sales continue to heat up

　　During the New Year's Day holiday, the popularity of ice and snow consumption has risen to attract customers.

"2023 Beijing Ice and Snow Consumption Season" will cooperate with more than 80 ice and snow venues, hot spring hotels, commercial complexes, outdoor sports brands, etc. More than 10 hotels in Yanqing District have launched various discounts and promotions. Yanqing has opened 4 ice and snow through trains to enjoy the Winter Olympics. Bloomage LIVE · Wukesong "HI-ICE Ice Park" outlines the wonderful life of the holiday.

　　According to data from third-party platforms, smart bracelets, roasted nuts, children's down jackets, and multi-functional pots increased by 98.4%, 57.6%, 42.9%, and 34.8% year-on-year.

　　First-store consumption leads the trend with multiple blooms

　　"teamLab Wuxiang Art Space" large-scale art gallery settled in Chaoyang Joy City, more than 40 art works were exhibited, 80% of which were world premieres, and the dream scene became another place for Internet celebrities to check in in the capital.

　　Russian brand Fabergé’s first store in China landed in Beijing SKP. Jewelry watches such as the classic heritage series and the three-color series of love present exquisite craftsmanship and cultural connotations.

　　The world's first store in Suning Yijia Plaza was unveiled. The 23,000-square-meter store integrates home appliances, home furnishing, and home decoration to provide consumers with one-stop home shopping services such as whole house customization and scene renovation. During the holiday, the number of customers exceeded 13,000.

　　Sales of new Lunar New Year products drive consumption recovery

　　Anta's "Good Things Happen" and Li-Ning's "Daily Advances" series of products integrate auspiciousness and technology, and clothing brands GANT (Gantt), CK (Calvin Klein), and MO&Co (Mo'anke) rabbit elements adorn the new clothing for the Year of the Rabbit , Dongfang Xintiandi released the digital collection DUNO rabbit for the first time to welcome the new year.

Sam’s Daxing store’s festive limited edition coffee, foreign wine gift box, and Chow Tai Fook Gold Guanafu Pot add new ideas for the New Year.

　　Caibai 2023 Guimao (Rabbit) Lunar New Year Gold Bars launched nationwide, and the self-developed products "Hugging Rabbit" and "Yuanyuan auspicious money" series are selling well, with sales increasing by more than 20% year-on-year during the holidays; time-honored special gift boxes add festive atmosphere, The sales of Daoxiangcun, Zhang Yiyuan and Wu Yutai increased by 86.9%, 27.7% and 14.2% respectively year-on-year.

　　Catering consumption warms the heart to start the new year

　　Beijing-style shabu-shabu warms the holidays and winter.

The "Taste of Winter Delicacy" activity in the Beijing consumer season launched a "Beijing" selection of Beijing-style shabu-shabu map, which included 20 old Beijing shabu-shabu enterprises such as Nanlaishun, Laomenjia Baodu shabu-shabu, Ruizhenhou, and classic flavors. The new takeaway products of the directly-operated store are delivered within 15 kilometers. The second portion of Yangfang Shengli's signature dish of shabu-shabu is half price.

　　Catering outlets have made solid progress in resuming work and production. Time-honored brands such as Hongbinlou, Barbecue Wan, and Emei Restaurant have launched New Year’s gift boxes and semi-finished New Year’s Eve dinners ahead of schedule. Huajia Yiyuan, Jindingxuan, and Yanqi Lake International Convention and Exhibition Center have opened New Year’s Eve dinner reservations. The New Year’s Eve dinner reservation rate exceeded 50%; barbecue season and Longfu Temple catering increased by 36.9% and 36.2% respectively year-on-year.

　　Effective release of travel needs

　　Cultural feasts and shows add vitality to Taiwan's festive season.

More than 300 performances were staged in 77 theaters in Beijing.

"Avatar: The Way of Water" and "Want to See You" hit theaters. Lighthouse data shows that as of 12:00 on January 2, the city's box office has accumulated nearly 30 million yuan.

　　In addition, Beijing’s micro-holiday destination brand integrates business, travel, culture and sports, and the first six areas have their own characteristics.

Universal Studios’ New Year’s Eve live broadcast premiere of popular movies, talk shows, and New Year’s wishes to spend unforgettable time together. Happy Valley’s “Warm Winter Project·Guochao Phantom Festival” New Year’s Eve countdown, electronic music carnival, etc. will gather good luck for the New Year.

　　During the New Year’s Day holiday, inter-provincial travel showed a recovery trend. Ctrip’s air tickets and hotel searches rose. Sanya, Shanghai, Beijing, Hangzhou, etc. became popular tourist destinations. Mafengwo’s “New Year’s Day New Year’s Eve” related searches more than doubled. And travel products around the Spring Festival are the most popular.

According to data from UnionPay Commerce, the amount of service consumption increased by 7.8% year-on-year, of which the amount of travel ticket sales and the number of people increased by more than 15% year-on-year.

(use up)