Theater box office speeds up to resume Spring Festival stalls ready to go

　　The box office data for New Year's Day movies is improving, and preparations for the Spring Festival in 2023 are in full swing.

　　"Avatar: Way of Water"

　　Mainland China's box office breaks 1 billion

　　According to the data of Maoyan Professional Edition, the movie "Avatar: The Way of Water" broke 1 billion at the box office in mainland China within 17 days of its release.

The global box office of the film is also impressive. As of December 29, the global box office of the movie "Avatar: Way of Water" exceeded 1.03 billion US dollars, becoming the runner-up of the global box office list in 2022, and the North American box office reported 317 million US dollars.

　　It is understood that the box office of the movie "Avatar: The Way of Water" showed a state of "opening low and going high". Only on the third day of its domestic release, the box office fell below 100 million yuan, and the total box office only exceeded 500 million yuan in the 7 days of its release.

Before the release, industry insiders predicted that the box office is expected to hit 3 billion yuan.

However, with the arrival of the New Year's Day holiday, the number of people going out to watch movies increased, and the box office of "Avatar: The Way of Water" rebounded, becoming the domestic New Year's Day box office champion again.

　　With the orderly opening of movie theaters across the country, the box office data of New Year's Day movies is improving.

On January 1, the total box office (including pre-sales) of the 2023 New Year's Day stalls exceeded 300 million yuan.

"Avatar: The Way of Water", "Want to See You", and "Desperate Husband" ranked the top three on the New Year's Day box office list; among them, "Avatar: The Way of Water" New Year's Day box office box office was close to 140 million yuan.

　In 2022, the total national movie box office will reach 30 billion yuan

　　In 2022, the large-scale closure of theaters will affect the accelerated operation of the film industry.

According to Maoyan data, in 2022 there will be as long as 46 days in which the operating rate of theaters across the country will be less than 50%, and one-third of the theaters’ annual box office will be less than one million, which will bring about a decline in theater efficiency.

In addition to the operating rate of theaters, the reduction in the supply of film sources has also affected the recovery of the industry. The total number of domestic films in the past three years is only 80% of that in 2017-2019.

　　According to statistics from the National Film Administration, the total national box office in 2022 will be 30.067 billion yuan, which is 16.966 billion yuan less than the 47.033 billion yuan in 2021, a drop of 36.07%. It is still higher than the lowest value in the past ten years in 2020. The annual box office level of 29.6 billion yuan.

Among them, the box office of domestic films was 25.511 billion yuan, accounting for 84.85% of the total box office; the number of moviegoers in urban theaters throughout the year was 712 million.

　　Central China Securities believes that under the background that the current prevention and control policies have been greatly adjusted, the uncertain factors brought about by the previous prevention and control policies that had a greater impact on the industry have basically been eliminated, and the domestic film market will also usher in a better market. recover.

Although the world's major film markets have not been able to recover to before the outbreak, the general trend of gradual improvement has not changed. The core of the rapid recovery of the box office still needs to be driven by film content, and the release of leading films can quickly boost the box office.

Many films are scheduled for the 2023 Spring Festival

　　Some listed companies stated that the reserved films have begun to prepare for the 2023 Spring Festival.

At the 35th China Film Golden Rooster Awards, the sequel to the popular movie "The Wandering Earth 2" was set for the first day of the Lunar New Year. The previous film "The Wandering Earth" was the box office champion of the 2019 Spring Festival.

In addition, films such as the historical movie "Man Jianghong", the spy movie "No Name" and the animated film "Bear Infested·Stay With Me "Bear Core"" have been officially announced for the Spring Festival.

　　On the last trading day before the festival, A-share stocks with a layout in film and television theaters rose sharply across the board.

Ciwen Media and Beijing Culture closed at their daily limit, while Xiangyuan Cultural Tourism, Huanrui Century, and Bainaqiancheng were the biggest gainers, all exceeding 5%.

　　According to statistics from Securities Times·Databao, from the perspective of institutional attention, Enlight Media, Bona Films, Huace Film and Television, and Wanda Films are highly concerned by institutions, and the number of rating agencies is more than 10.

　　Enlight Media recently stated on the investor question-and-answer platform that the company has a rich variety of projects and projects that are being promoted, with a variety of themes, and the number ranks in the forefront of the industry, such as "Sturdy as a Rock", "Deep Sea", "Tea No. 2 Middle School", "Heavy Rain", " Sweeping Darkness, Clearing the Clouds and Seeing the Sun, I Passed the Storm, Chinese Ping Pong, Exchange Life, Transparent Heroes, New Order, etc., many of which have already been screened in a suitable time after review.

　　Huace Film and Television recently stated on the investor question-and-answer platform that the company's participating films "The Wandering Earth 2" and "Bear Infested: Stay with Me "Bear Core"" are expected to be released during the Spring Festival in 2023.