The data shows that on New Year's Day in 2023, the national tourism market will gradually recover, tourism supply and demand will develop at the same time, and tourists' enthusiasm for travel will steadily increase.

  According to comprehensive data from the China Tourism Academy, during the New Year's Day holiday in 2023, the enthusiasm of tourists across the country has steadily increased, and inter-provincial travel and long-distance travel have resumed in an orderly manner.

Tours around cities are still the first choice for tourism consumption during this holiday season. According to data, the most popular themes of scenic spots during the New Year's Day holiday in 2023 are ice and snow tourism, leisure and entertainment, theme parks, natural scenery and seaside islands.

In recent days, searches for popular ice and snow tourist destinations such as Harbin and Changchun have continued to rise.

Users in Shanghai, Jiangsu, Hainan, Beijing, Guangdong and other places are more enthusiastic about peripheral travel.

  Dai Bin, President of the China Tourism Academy: Judging from the situation on New Year's Day, although the consumer psychology is still cautious, the search volume for long-distance travel destinations, even overseas travel destinations, has begun to recover. Some young people are hoarding travel It started to increase.

Hoarding travel refers to booking hotels and airline tickets in one place in advance, and once you can go, the trip will start immediately.

  At the same time, the Ministry of Culture and Tourism has recently strengthened the connection between supply and demand in the tourism market, launched 298 key villages and towns for rural tourism in the country, and launched 369 high-quality rural tourism routes to drive tourism consumption.

In terms of consumption guidance, localities are encouraged to recommend more peripheral tourism products such as leisure travel and micro-vacation, and promote tourist attractions, tourist resorts, tourist and leisure blocks, and key villages and towns for rural tourism, etc., to provide a good holiday market supply according to local conditions.

  2023 New Year's Day Holiday Travel Reminder Released

  The Ministry of Culture and Tourism also recently issued travel tips for the New Year’s Day holiday, reminding tourists to arrange travel reasonably, learn about the epidemic situation, traffic conditions, opening of tourist attractions, and ticket reservation measures in advance through authoritative channels, and plan travel routes and time reasonably.

  At the same time, tourists are reminded to take personal protection and enhance safety awareness.

When participating in high-risk projects such as high-altitude, high-speed, water, diving, and expeditions, you must do activities under the guidance of professionals and do what you can according to your own health.