Chinanews.com, December 29th. Recently, Jiangnan Buyi, together with WGSN, a cutting-edge creative trend forecasting agency, and the Rong Design Library, a non-profit organization for research on traditional Chinese handicraft materials, jointly released the "White Paper on Material Trends" (hereinafter referred to as "White Paper").

The "White Paper" starts with the key driving factors of Chinese consumers, combines the core concepts of the 2023 fashion industry, summarizes and analyzes the 2023 fashion trends, provides information guidance for the general interest groups, builds an inspiration library for fashion design practitioners, and explores future possibilities from the perspective of the industry Sexuality, which aims to promote the Chinese fashion industry to carry out pioneering thinking and exploration in a more open and inclusive spirit, and explore how traditional culture can renew the future.

Figure: "White Paper on Making the Best Use of Materials Trends"

　　The "White Paper" is also JNBY's successful application of the results of the "Making the Best Use of Cloth" project. It transforms the traditional fabric technology of combing, recording and inheriting the "Making the Best Use of Cloth" into a popular expression, and deeply discusses the implications of cultural inheritance from the perspective of future trends. The opportunities and challenges that come, let the traditional craftsmanship rejuvenate in the contemporary era.

"The Power of Culture" set off an upsurge in oriental aesthetics, and the Chinese narrative style paid tribute to the tradition and rejuvenated the future.

　　From the popular mascot "Bingdundun" of the 2022 Beijing Winter Olympics to the much-appreciated "Only This Green" in the Spring Festival Gala, China's excellent culture has set off a new wave of oriental aesthetics.

Based on the country's strong support for inheriting and promoting traditional culture, as well as consumers' strong local awareness and cultural identity in the new era, Chinese consumers' acceptance and love for domestic products and Chinese style has reached the highest level in decades.

In 2021, the sales of domestic brands on an e-commerce platform will increase by a full 667% compared to 2020.

　　Therefore, the "White Paper" suggests that in 2023, Chinese brands need to continue to pay attention to the value of local craftsmen and traditional crafts, draw inspiration from traditional culture and skills, and integrate oriental aesthetics to create modern fashion products, which will help companies and brands to bring consumers unique The new experience has won the recognition of consumers.

Picture: "Make the best use of cloth" to visit Xiabu

　　Recently, Jiangnan Buyi visited Xiabu, a state-level?

Inheritance - Dong brocade and bamboo weaving, communicate and dialogue with inheritors, record the status of inheritance, and explore ways to protect and carry forward cultural heritage.

Jiangnan Buyi believes that absorbing nutrition from cultural heritage and recreating it in modern fashion is one of the best ways to inherit tradition and give vitality to traditional culture.

Therefore, Jiangnan Buyi creatively uses traditional Chinese handcraft techniques such as embroidery and printing in the design and production of garments, such as the JNBY2022 autumn and winter series, which uses traditional patterns such as plum blossoms, peonies, cloud patterns, and lock patterns to integrate traditional Chinese cultural elements into modern modern designs. Among them, the "wonderful" of oriental fashion culture is displayed.

"Recycling" focuses on sustainable consumption and inspires nature into the future

　　At present, consumers' awareness of environmental protection is constantly increasing, and lifestyles such as "sustainable living", "circular economy", "close to nature" and "minimalism" are becoming more and more influential among young people.

According to the "White Paper" data, 58% of consumers will make purchase choices based on brand values ​​and concepts, and 52% of consumers hope that companies will make more efforts to tackle the climate crisis.

　　At the same time, fashion brands should pay more attention to their performance in the field of sustainable development, especially in promoting biodiversity, environmental restoration and governance, and promoting social justice.

From the source of fabrics and the manufacturing process, the concept of sustainable development must be deeply implemented, so that the products can truly meet the values ​​of consumers.

Prioritizing the use of natural fabrics, improving the utilization rate of fabrics, and reducing waste and waste in the manufacturing process have become important breakthroughs for the current fashion industry to practice the concept of sustainable development.

Picture: Jiangnan Buyi Sustainable Fashion "Fourteen Pieces Patchwork Bag"

　　JNBY promises to give priority to the use of various sustainable raw materials such as cotton, lyocell, hemp, and sustainable cellulose fibers in product design and production in the future, and to explore recyclable and pollution-free production processes.

By the end of fiscal year 2025, sustainable raw materials will account for more than 30% of the total weight of raw material procurement.

In addition, JNBY pays attention to energy conservation and emission reduction in daily operations, enhances the sustainable awareness of all employees, and reduces resource consumption.

In October 2021, Jiangnan Buyi joined the "30·60 Plan" (China Fashion Brand Climate Innovation Carbon Neutralization Acceleration Plan) as one of the first batch of member companies. Through the coordinated development of the industry, it will promote the green and low-carbon transformation of the textile industry and help achieve the double-carbon goal. .

　　The "White Paper" is an important content of JNBY's "Making the Best Use of Cloth" project, and it is also a phased achievement handed over by JNBY as an "explorer" of fabric inheritance.

In addition to the "White Paper", the "Make the Best Use of Cloth" project also includes exploring traditional Chinese handicrafts such as weaving, printing and dyeing, building a designer incubation system, and integrating traditional crafts into clothing and other fields.

In the future, Jiangnan Buyi also plans to launch important projects such as "Making the best use of cloth" laboratory, "Making the best use of cloth" publications, "Making the best use of cloth" documentaries, and online small program platforms.

　　The "White Paper on Making the Best Use of Materials" released by JNBY in conjunction with WGSN and Rong Design Library, takes the research results of "making the best use of cloth" as a carrier, pays tribute to classics, records the present, and imagines the future, and also provides China's clothing industry with More broad thinking and comprehensive thinking.

In the future, JNBY will invite more teams and individuals to join the circle of friends of "Make the best use of cloth", give full play to the power of the group, and jointly build a close relationship with extended fields such as humanistic care, cultural inheritance, and environmental protection, and cooperate with the industry Partners jointly promote the development of China's fashion industry and create a shared and win-win situation.