In recent years, under the multiple drivers of national policies and technological evolution, the transformation and upgrading of the real economy, including the automobile industry, has continued to accelerate, and a manufacturing power has opened a new chapter.
Looking at 2022, the entire Chinese auto market is also full of good news driven by new technology trends. Among them, new energy brands are ushering in a big explosion in the market, self-owned brands are blooming in many places overseas, and foreign brands are investing heavily in new technology projects in China. The joint venture brand demonstrates quality and resilience with scale and efficiency.
It is worth mentioning that, as a demonstration benchmark of joint ventures, FAW-Volkswagen will further promote high-efficiency transformation in 2022, anchor high-quality development, and leave a sonorous footprint all the way.
Acting as an industry ballast in a changing environment
China's auto industry is at an important juncture of major changes unseen in a century.
As a large car company with both strength and size, FAW-Volkswagen has demonstrated excellent strategic determination, playing an important role as a ballast for the steady and long-term development of the auto industry.
In the face of multiple complex environments such as "core shortage" and "broken chain" this year, FAW-Volkswagen faced severe challenges such as supplier shutdown and difficulty in finished product transportation, and quickly launched the emergency mechanism for resumption of work and rushed production, and led suppliers to find together Solutions, ensuring the supply of parts, solving logistics obstacles, optimizing production bottlenecks, and starting a tough battle to fight for production.
Relying on the strong industrial chain linkage and system strength, FAW-Volkswagen has created a cumulative production milestone of 25 million vehicles in 2022, once again verifying its own business resilience.
FAW-Volkswagen Roll-off Ceremony of the 25 millionth vehicle
Data shows that FAW-Volkswagen pays about 40 billion yuan in profits and taxes every year, and has paid more than 600 billion yuan in various taxes to the country in 31 years, driving the upstream and downstream industrial chains to contribute nearly 500,000 jobs.
A large enterprise of such size, behind its stable operation and stable production, is the livelihood of hundreds of thousands of families in the entire industrial chain, and the vitality of the local regional economy is also stable.
It is reported that FAW-Volkswagen will also recruit more than 600 fresh graduates in 2022, a five-year high.
FAW-Volkswagen has demonstrated the responsibility of a large enterprise from the pioneer of stabilizing production and grabbing production to the main force of maintaining employment.
FAW-Volkswagen production line
In the face of the ever-changing 2022, FAW-Volkswagen has not only achieved "accurate recognition of changes" and "scientific response", but also "actively seeks changes" by embracing new technologies and new trends.
Create new advantages on the new track of digital intelligence
Since the birth of the first car, at all stages of mechanization, electrification, and informatization of human society, automotive products are the "masters" of the technology of the times, integrating and carrying various advanced technologies.
Now entering the era of digital economy, the trend of deep integration of the new generation of information technology and the real economy is constantly evolving, and the automobile industry is facing new opportunities and challenges such as digitization and electrification.
How should enterprises continue to accelerate innovation and development and realize the vision of digital transformation?
FAW-Volkswagen gave the answer with "high-efficiency digital and intelligent transformation".
In the field of products, FAW-Volkswagen's ID.4 CROZZ based on the new MEB platform and the large-size high-end intelligent pure electric SUV ID.6 CROZZ will be officially launched in 2021, marking their official entry into a new era of electrification.
Entering 2022, FAW-Volkswagen will continue to accelerate the pace of electrification and intelligent transformation. It has launched a variety of intelligent pure electric models represented by the Audi Q4 e-tron, constantly refreshing the new experience of electric travel.
In addition, FAW-Volkswagen also provides users with 360° full-scenario intelligent charging services: that is, through public charging, CAMS, and one-key power-on emergency support three service modes to meet different needs.
FAW-Volkswagen ID.4 CROZZ based on the new MEB platform
In terms of industrial linkage, FAW-Volkswagen has established cooperative relations with Internet companies such as Banma Network and Tencent to promote the development and iteration of innovative products in the fields of artificial intelligence, big data analysis, smart car operating system and smart cockpit, bringing more benefits to users. A new experience with futuristic intelligent connected cars.
In terms of production and management operations, FAW-Volkswagen has launched an intelligent transformation strategy for all coefficients.
Taking the Audi brand as an example, with digital and intelligent management as the core means, the whole system is linked, focusing on the five key dimensions of planning, ordering, distribution, orders, and inventory, and carrying out lean management to provide dealers and users with high-quality services. While increasing the value of users, it will drive the sustainable and healthy improvement of brand sales quality.
In terms of marketing, FAW-Volkswagen provides users with a personalized and intelligent service experience by introducing functions such as intelligent AI and user portraits into the CRM system.
At the same time, it realizes the rapid transmission and exchange of information among customers, dealers, and factories, and further moves towards the goals of cost reduction and efficiency increase, marketing upgrade, channel expansion, and experience improvement.
It is not difficult to see from the above digital and intelligent scenarios that new technologies and new models have become the propellers of FAW-Volkswagen's transformation and upgrading and high-quality development.
With the continuous deepening of the transformation process, with the new technology of digital intelligence as the fulcrum, a more powerful new picture of quality change, efficiency change and power change will be leveraged.
Draw a new chapter in cooperation 2.0 in high-level openness
As the first modern passenger car manufacturer to start construction on an economic scale, the development history of FAW-Volkswagen since its establishment 31 years ago is also the epitome of the development process of passenger cars in China as a whole.
China has always insisted on actively integrating into the international market and "chaining" into the global industrial ecology with an open attitude.
According to Fu Bingfeng, executive vice president and secretary-general of China Association of Automobile Manufacturers, recalled: “Before FAW-Volkswagen was established, the quality system of my country’s automobile industry used Soviet truck standards until FAW-Volkswagen introduced the Audi brand and Jetta models. The subsequent localization of parts and components allowed the Chinese auto industry to truly come into contact with the German quality system, and gradually formed China's own standards." Since then, China's auto industry has been exploring and advancing all the way, opening a chapter of vigorous development.
Today, China's auto industry has gradually entered the international stage. FAW-Volkswagen has also developed from one brand, one product, and one factory at the beginning of its establishment to the current three major brands of Volkswagen, Audi, and Jetta. More than 30 models, both The models and benchmarks of domestic joint ventures have also become an important window for deepening exchanges between domestic and foreign auto industries.
FAW-Volkswagen Volkswagen, Audi, Jetta three major brand product matrix
FAW-Volkswagen is further deepening the "joint venture cooperation 2.0" model, opening a new page of joint venture cooperation with the concept of creating a win-win situation.
A stage for concerted efforts, a bridge for exchanging needs, and a bond for in-depth cooperation... I believe that such joint ventures and cooperation will also bring positive effects out of China and provide new boosts for the stability and recovery of the world economy.
Quantitative change is the accumulation of time, while qualitative change is the explosion of energy.
In 2022, the automobile industry will not only have the accumulation of forging ahead, but also will explode towards the new.
Among them, there are many representative enterprises that are enterprising and hardworking. They hit the water in the fierce wind and waves, and they went upstream while climbing mountains and hurdles.
Measuring the true value and contribution of an enterprise may also be related to this. It depends not only on its existing scale and strength, but also on its development and background.
FAW-Volkswagen's fruitful 2022 has proved that it is such a company with both "quantity" and "quality".