On December 20-21, the 2022 Annual Summit of Ping An Private Bank was held in Sanya, Hainan.

During the two-day period, more than 300 entrepreneurs and big names in the financial, economic, and cultural circles shared and exchanged topics on macro trends, investment highlights, family inheritance, and spiritual growth.

  This offline summit was held at a special time.

Entering December, China's epidemic prevention and control policies continue to be adjusted and optimized, and it has become a consensus to minimize the impact of the epidemic on economic and social development.

Recently, the Central Economic Work Conference was held to point out the direction of China's economy in 2023.

  In this context, confidence is the key word of this annual summit.

For the macroeconomic outlook in 2023, especially the prospects of the capital market, participating economic experts expressed full confidence.

  Also showing confidence is Ping An Private Bank, the organizer of the summit.

Their confidence comes not only from their firm optimism about the macroeconomic prospects, but also from their differentiated core competitiveness.

Through this summit, the outside world feels that Ping An Private Bank has three major advancements, which not only redefines private banking services, but also sets a new benchmark in the industry.

Ability advancement: a wealth manager who understands customers better

  During the summit, a number of senior practitioners from Oaktree Capital, KKR, PIMCO, Danshuiquan, Gao Yi Assets, Southern Fund, Pengyang Fund and other institutions shared investment tips for the participants. They are also Ping An Private Bank. Partners in the field of private equity and public equity.

Shared by Howard Marks

  Why is it possible to have such a high-standard "circle of friends" and even be able to "choose the top" in the selection of consignment sales? Top-level "product strength" is the key to Ping An Private Bank's strong breakthrough.

  In the business logic of Ping An Private Bank, product power is not only to select high-quality products from the global market, but also to match them to suitable customers, and to configure, track and accompany them.

This is a long-term, continuous and dynamic process.

round table dialogue

  In terms of private equity products, Ping An Private Bank has set up a complete and strict evaluation system for private equity companies and products, as well as screening criteria for partner institutions, and strictly inspected partner institutions through qualitative, quantitative, and similar comparisons, and truly achieved strict selection of market rankings Top 1% private equity institutions.

  In terms of public offerings, Ping An Private Bank created the "MASTERS" evaluation system, which builds optimal portfolios through the unification of fund managers and market style allocation, the unification of strategic and tactical asset allocation, and the unification of quantitative and qualitative analysis.

  There are more than public offerings and private placements on the preferred open shelves of Ping An Private Bank.

This year, Ping An Private Bank also launched the first choice for bank wealth management.

From the perspective of customers, in addition to Ping An Wealth Management, Ping An Private Bank also cooperates with Bank of China Wealth Management, Everbright Wealth Management, Bank of Communications Wealth Management, China Merchants Bank Wealth Management, ICBC Wealth Management and many other bank wealth management subsidiaries to actively go to the market to select wealth management products.

  How to be a wealth steward who understands customers better?

Ping An Private Bank got the key.

  It is understood that Ping An Private Bank will make timely strategic adjustments according to market changes, and dynamically make different asset allocations according to the life cycle of customers, so as to ensure that suitable products are recommended to customers.

At the same time, the balance of liquidity, risk and return will also be achieved through cross-asset and cross-strategy configuration.

  In addition, Ping An Private Bank has independently developed a customer wealth health model.

Under this model, Ping An Private Bank can penetrate the investment of underlying assets, relying on the macro-political and economic environment and quantitative models, and construct a wide range of allocation suggestions throughout the life cycle to help customers check whether asset allocation is reasonable and healthy.

Advanced Service: Ping An Family Office Upgrades

  In recent years, China's high-net-worth individuals have become more mature in choosing private banks, shifting from pure product demand orientation to professional service demand. skilled.

  At present, Ping An Private Bank provides personalized, customized and comprehensive solutions around the multi-dimensional needs of ultra-high-net-worth customers "individuals, families and enterprises", creating the first top-level private banking service system in China.

  Personally, enjoy the upgrade of rights and interests, create trump card rights and interests such as "medical care, children's education, and charity planning", meet customers' scarce non-financial service needs, and become an important soft power of private banking services.

  Relying on the medical resources of Ping An Group's big health ecosystem, Ping An Private Bank's medical care rights and interests have opened up external world-class medical resources, and can provide customers with outpatient appointments and accompanying consultations with famous doctors, hospitalization arrangements for famous doctors and other resources, and realize rights and interests through "family accounts" Sharing among family members, through the "personal consultant" to ensure the customer's full process experience.

  In addition to caring for customers and their families, Ping An Private Bank has launched charity service rights including charity planning, public welfare activities and Ping An public welfare online donations to help customers realize their public welfare wishes in a more professional and sustainable way and help common prosperity.

In his speech at the summit, Wang Lin, Chief Economist of Zhenghe Island, spoke highly of the charitable services of Ping An Private Bank, and believed that private bank customers can gather good thoughts, good thoughts, and good deeds through Ping An Private Bank, turning water droplets into streams and streams It becomes a river, continuously pouring into the place where it should be pouring.

  Facing the needs of family inheritance, Ping An Private Bank launched the "Ping An Family Office" brand.

  It is worth mentioning that at this summit, the Ping An Family Office ushered in a new upgrade, refining core values ​​for the family and forming a "family charter". Family offices in six fields including think tanks and legal and tax planning.

Ping An Family Office Upgrade Ceremony

  In addition to wealth inheritance, Ping An Private Bank is also the first in China to launch a family tradition inheritance solution.

  Jia Min, head of the family office of Ping An Private Bank, said that from the top-level design, the Ping An Family Office can meet the overall needs of the family in one stop, with systematic and professional solutions as the cornerstone, to provide customers with long-term in-depth companionship services, and to help Chinese family businesses evergreen.

  In terms of enterprises, Ping An Private Bank has launched a one-stop comprehensive financial solution. According to the specific needs of enterprises, it is aimed at corporate directors, supervisors, core employees and business operations. It includes employee incentives, corporate directors, supervisors, investment and financing, and corporate governance and other services; and through the pioneering Qiwanghui in the industry, tailor-made financial services, social circles, brand empowerment, business empowerment, and social value empowerment for entrepreneurs.

  At present, it has become the consensus of all relevant industries to further promote the energy revolution and strive to achieve the dual carbon goals of carbon peak and carbon neutrality.

Ping An Private Bank also implements the strategy of "private banking + investment banking" and cooperates with public departments to hold new energy sub-forums to help the development of green economy.

Advanced structure: new breakthroughs in the private banking market

  The theme of this summit is "Ping An Heirloom, Watching the Prosperity of the Family and Country", which not only reflects the customer-centricity of Ping An Private Bank, but also reflects the response to the national strategy and the belief in the "Prosperity of the Family and Country".

"Family and Country Prosperity" is also the value that Ping An Private Bank hopes to create together with customers.

  Under this theme, in addition to seeing Ping An Private Bank's high-level organization "Moments" and the newly upgraded Ping An Family Office, we can also see that Ping An Private Bank takes charity services as one of its trump card benefits, and corporate-level services as one of the core services.

  At present, under the background of common prosperity, charity, public welfare, service entities, and double carbon, "watching the prosperity of the family and the country" has also been endowed with more connotations. The fate of the individual, the family, and the country are related and share weal and woe.

  At the same time, this summit can also see a specially set up "Humanistic Feelings" section, inviting experts in the fields of health, philosophy, psychology and other fields to share.

Entrepreneurs are an important component of private banking clients, shouldering multiple responsibilities for individuals, families and businesses.

Under many uncertainties, they are under even greater pressure.

Therefore, it is particularly important to remain optimistic and make breakthroughs.

  At the summit, Li Jianan, an international academician of the American Academy of Medicine and honorary dean of the School of Rehabilitation Medicine of Nanjing Medical University, combined with his own sports experience, reminded the present customers to pay attention to health planning.

Li Jianan concluded that to be active in health and actively face aging, we need to do three important things: reasonable exercise, reasonable nutrition and reasonable mentality, which was highly recognized by the participants.

Shared by Li Jianan

  Now that the economy is restarting, how can entrepreneurs reshape the meaning of life?

Liu Wei, a professor at the School of Philosophy at Renmin University of China, suggested that entrepreneurs can start from themselves and build a meaningful network including family, core team, employees, peers, society, and the country.

Liu Wei pointed out that in order to meet the needs of others, an enterprise realizes its value. This is the meaning of an entrepreneur, doing valuable things and truly serving people in need.

Liu Wei shared

  The famous psychologist Wu Zhihong called the journey of entrepreneurs a "hero's journey". He started from exploring the inner mission to help entrepreneurs better understand the world and cultivate their hearts, and proposed that entrepreneurs manage expectations well and overcome narcissism , Be wary of indulging in imagination and other specific solutions.

Shared by Wu Zhihong

  In fact, what these guests said is also a part of Ping An Private Bank’s comprehensive health services, such as health care and mental health, as well as the promotion of entrepreneurship. differentiated core competitiveness.

Whether to have a layout in these fields not only tests a financial company's ability to continuously expand its service boundaries, but also tests its determination to cultivate long-term internal strength.

  At this summit, Hong Shuai, President of Ping An Private Bank, also described the "five hearts" service for customers, bringing peace of mind to wealth preservation and appreciation with professional asset allocation, and bringing health benefits to family members with warm medical care rights. Comfortable, realize the kindness of customers with philanthropic planning, make customers feel at ease about the development of enterprises with complete comprehensive financial services, and make customers feel at ease about family inheritance with comprehensive family office services.

  The private banking business has the characteristics of cross-market, cross-field, and cross-cycle, and its development height is the embodiment of a bank's comprehensive capabilities.

Against such a background, the three major advancements of Ping An Private Bank actually exported the "Ping An Private Bank Sample" to the industry. While creating new industry standards and new ceilings, it also gave birth to new breakthroughs in the private banking market.