Chinanews.com, December 28th (Zuo Yuqing, Zhongxin Finance and Economics) After a year and a half of silence, the "firewood, rice, oil, salt, sauce, vinegar and tea" between Li Ziqi and Weinian finally settled down.

　　On the 27th, Weinian issued an announcement saying that Weinian and Li Ziqi (Li Jiajia) reached a settlement under the mediation of the Mianyang Intermediate People's Court.

IP ownership dispute Li Ziqi and Wei Nian have repeatedly gone to court

　　Li Ziqi's video stopped at the series "Chai Rice Oil Salt Sauce Vinegar Tea". Compared with the poetic countryside in the video, the entanglement between Li Ziqi and the major shareholder Wei Nian is indeed more full of fireworks in real life.

　　On August 30, 2021, after stopping for more than a month, Li Ziqi said on a social platform, "Capital is really a good means!", pushing the contradiction between him and the MCN company Wei Nian behind the scenes to the front stage.

On July 14, 2021, Li Ziqi's last updated video.

The screenshot is taken from Li Ziqi’s account at station B.

　　Liu Tongming, the founder of Weinian, can be described as Li Ziqi's "bole".

However, the "olive branch" that Liu Tongming handed over to Li Ziqi was not as beautiful as it appeared on the surface. Sichuan Ziqi Culture Communication Co., Ltd. (hereinafter referred to as "Ziqi Culture"), which was jointly established by the two parties in 2017, was legally represented by Li Ziqi. The major shareholder is Hangzhou Weinian Brand Management Co., Ltd., which holds 51% of the shares.

　　Li Ziqi's popularity undoubtedly brought huge dividends to Wei Nian.

As of July 2021, Weinian has completed 5 rounds of financing.

However, Li Ziqi is in charge of content creation and publishing, and Weinian is in charge of operation and exploring the operation mode of the business model, which also laid the fuse for the conflict between Li Ziqi and Weinian in the future.

　　Weinian once stated in November 2021 that as early as more than a year ago, Weinian proposed Li Ziqi's equity plan and cooperation model direction, and signed an agreement plan with the consent of shareholders, and discussed with Li Ziqi many times about equity and other issues. Communications on rights and interests have been carried out, but no substantial progress has been made.

　　In response, Li Ziqi's assistant responded on Weibo: "It's boring to talk, we have to go to court!" He also emphasized that Li Ziqi's social media accounts worldwide are only owned by her personally, and she herself owns the rights to name, prior rights, and portraits. Quan et al. shouted, "Such a person should stop doing all kinds of tricks to separate Li Ziqi's IP!"

　　In October and November 2021, Ziqi Culture sued Weinian and Liu Tongming twice, and the courts were both Mianyang Intermediate People's Court.

Not to be outdone, Wei Nian also sued Ziqi Culture twice in January and March 2022.

After the equity dust has settled, how far is Li Ziqi's return?

　　In July and August 2022, the Mianyang Intermediate People's Court held two court sessions to hear related cases.

In recent days, this dispute has finally come to a conclusion.

　　According to the National Enterprise Credit Information Publicity System, on December 26, Sichuan Ziqi Culture Communication Co., Ltd., an affiliated company of Li Ziqi, underwent an industrial and commercial change. The equity was changed from "Li Jiajia contributed RMB 490,000; Hangzhou Weinian Technology Co., Ltd. contributed RMB 510,000" to "Li Jiajia contributed RMB 990,000; Hangzhou Weinian Brand Management Co., Ltd. contributed RMB 10,000".

　　On the 27th, Weinian announced that it had reached a settlement with Li Ziqi under the mediation of the Mianyang Intermediate People's Court.

According to the National Enterprise Credit Information Publicity System, on December 26, Sichuan Ziqi Culture Communication Co., Ltd., an affiliated company of Li Ziqi, underwent an industrial and commercial change.

　　The change of equity and personnel means the concession of Wei Nian.

And this kind of compromise also shows the dilemma of Weinian under the dispute: its latest financing stopped in July 2021, and in this year, Weinian has never been able to hatch the next "Li Ziqi".

　　Zhongxin Finance noticed that after Weinian released the reconciliation statement, many netizens left messages on Li Ziqi's social account, saying "I have been waiting for a long time!" "I look forward to returning!"

　　In this dispute between Internet celebrities and MCN, Li Ziqi seems to be the final winner.

However, in the era when traffic is king, the renewal of Internet celebrities is like mushrooms after rain. Can Li Ziqi, who has been silent for more than a year, still cater to the preferences of the public?

　　According to media reports, Li Ziqi has lost more than 5.3 million followers on the domestic Internet for more than a year.

However, the number of its B station and YouTube fans did not decrease but increased.

　　How many people are still looking forward to Li Ziqi's return may only be revealed when she updates the video.

(use up)